Business Development Social Media

Michael Schricker

Brackenridge, PA • 808-***-**** • *******@************.*** • linkedin.com/in/theowlagency Communications & Marketing Executive

Over 18 years of experience in marketing and communication, with expertise in outreach, events, and resourcing. Skilled in developing comprehensive marketing strategies, managing community engagement, and leading communication initiatives. Experienced in federal and non-profit sectors. Proficient in guiding website and marketing development. Can deliver impactful results in a matter of weeks.

WORK EXPERIENCE

TruTattoo 09/2024 - Present

Marketing & Development Director Pittsburgh, PA

• Report directly to the CEO, overseeing all marketing and business development initiatives for TruTattoo, including website design, video editing, and graphic design.

• Led the development and execution of www.TruTattoo.com, driving the studio's online branding, SEO, and user engagement strategies.

• Created and produced high-quality video content for digital campaigns, focusing on showcasing TruTattoo’s unique private tattoo experience to attract new clientele.

• Designed and developed visual assets for social media, promotional materials, and advertising to establish a strong, consistent brand identity.

• Played a key role in business development, building strategic partnerships

• Coordinated logistics for the Elon Musk painting unveiling at CPAC, which garnered global media attention, enhancing brand recognition on a worldwide scale. DevNW 10/2023 - 09/2024

Communication Specialist

• Report directly to the CEO, leading strategic communication and community engagement initiatives for our $20+ Million Non-Profit.

• Developed and executed innovative communication strategies, enhancing engagement and understanding across minority and diverse communities.

• Development of website & marketing strategies for our Financial Institution branch to promote equitable community development.

• Conducteda comprehensive communications audit, with 1620 Data Points leading to the implementation of new 63 new protocols and policies.

• Position eliminated due to budget cuts – departed in good standing. PuzzleRoom Pittsburgh & Primal Pigment 10/2022 - 01/2024 VP Marketing

• Comprehensive marketing plan, 300% brand recognition boost.

• Website development, 40% online engagement increase, 20% conversion rate improvement.

• Social media growth by 230%, 15% engagement rate increase, 20% conversion rate boost.

• Email list expansion to 13,000 users, 25% open rate, 10% click-through rate.

• $500,000 revenue generation, 500% ROI.

• Paid advertising campaigns, 200% brand awareness boost.

• 6 EDDM campaigns, 100,000 reach, significant PR buzz.

• Laid off due to organizational budget cuts; left in good standing with strong references available. Google 02/2019 - 01/2023

Marketing Manager

• Spearheaded the Google Maps See Inside program across Hawaii, leading a team of 18 sales professionals and managing 100M+ organic views on high-quality virtual tour imagery.

• Drove B2B sales and strategic partnerships, negotiating contracts with major clients, including Dave & Buster's and Alex Grey’s Cosm Gallery, positioning Google as a leader in interactive map experiences.

• Developed and executed marketing strategies that supported businesses of all types, enhancing their visibility and online engagement through immersive virtual tours.

• Led a cross-functional team, providing comprehensive marketing support, enabling clients to leverage Google Maps for increased foot traffic and customer acquisition.

• Managed client relationships from initial pitch to execution, ensuring seamless service delivery and maintaining high satisfaction across diverse industries.

• Played a pivotal role in driving the global adoption of Google Maps virtual tours, establishing lasting business relationships and ensuring the integration of high-impact digital experiences for clients.

• Role concluded when the See Inside program was discontinued due to COVID-19 impacts. Gundecker Works Construction 01/2015 - 01/2019

VP Marketing

• New website development.

• Client testimonials and sea wall replacement systems showcase.

• 79,000 flyers in direct mail, $2.3M new business generation.

• Transitioned out of role to pursue opportunity with Google; departed in good standing. Hawaii Self Storage 01/2014 - 05/2015

Marketing Executive

• Six community outreach programs.

• $1.1M budget management, 32% sales increase through Facebook and Google AdWords.

• Departed role to pursue a Master’s degree full-time; left in good standing. Ocean Joy Cruises

Director of Photography

• Guest photography program, $470,000 photography sales.

• $80,000 equipment budget management, team leadership.

• CPR Certified - Saved 2 Lives

• Concluded role following a work-related injury; program transitioned smoothly under new leadership. Disney Aulani Resort Hawaii 06/2011 - 10/2012

Guest Communication Executive

• Entertainment department leadership for grand opening, 98% first-month occupancy rate.

• Promotional materials design and cultural accuracy.

• Graphic Design support for the resort.

• Concluded role to pursue a dream position in wildlife photography with Ocean Joy Cruises. EDUCATION

Master of Arts in Communication

Hawaii Pacific University

Distinction, Thesis Published

Bachelor of Arts in Advertising

Hawaii Pacific University

Associate in Media Production

The Art Institute of Pittsburgh

SKILLS

• CORE COMPETENCIES: Brand Development, WordPress, Shopify, Digital Marketing Strategy, Google Analytics &Marketing Analytics Tools, Content Creation &Copywriting, Campaign Performance Tracking &Reporting, Customer Engagement &Retention, Sales Funnel Optimization, CRM (Customer Relationship Management), Mobile Marketing, Email Marketing Campaigns, Marketing Automation & Lead Nurturing, Social Media Strategy &Management, Product Branding &Positioning, SEO &SEM Optimization, Video Marketing &Visual Storytelling, PPC Campaigns (Pay-Per-Click), Lead Generation & Sales Enablement, Customer Acquisition &Growth Strategies, Web Design (UX/UI), Public Speaking & Presentation, A/B Testing, Event Planning &Stage Production, Analytics &Data-Driven Marketing, Online Reputation Management, Market Research, Digital Photography &Multimedia Production, Influencer & Partnerships, Affiliate Marketing &Partnerships, Public Relations (PR), B2B &B2C Marketing Strategies, Media Outreach, Project Management &Team Leadership, Paid Media &Media Buying, Email List Building &Management, Digital Advertising (Facebook,Google Ads), E-mail Drip Campaigns & Automation Tools, Graphic Design &Visual Content, Google Tag Manager &Google Ads, Video Production &Editing, E-commerce Strategy &Optimization, Content Management Systems (CMS)

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