Business Development Public Relations

Gene Brown

+1-734-***-**** • ****.*****@*********.*** • Detroit, MI 48201

Ambitious Advertising Sales Planner with 4 years of success selling advertising space in linear and digital video platforms. Well-versed in lead generation, account management and new business development. Dedicated to consistently overachieving production and sales targets. Highly experienced in analyzing and researching emerging network TV and DOOH capabilities. Summary

Skills • Market Access and Expansion

• Public Relations Understanding

• Controls Systems Enhancement

• Market Trend Expertise

• Business Development

• Financial Management

• Strategic Planning and Execution

• Executive Leadership

• Industry Expertise

• Integrity and Transparency

• Regulatory Compliance

• Relationship Management

• Risk Management

10/2022 - Current

Sales Planner, CBS, Detroit, MI

09/2021 - 10/2022

Sales Planner, GSTV, Detroit, MI

Experience

Tracked campaign expenses against preset targets and modified plans to meet fiscally responsible criteria.

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Created targeted media plans to facilitate message distribution while adhering to predetermined budgetary constraints.

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Compiled sales and marketing materials to prepare sales agents for upcoming client meetings.

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Attended weekly sales team meetings to review campaigns, address emerging issues and develop new strategies.

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• Conducted in-depth research on competitor trends, products and services. Collaborated with company departments to guarantee cohesive branding and strategic product placement.

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Compiled sales and marketing materials to prepare sales agents for upcoming client meetings.

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• Supported sales team members to drive growth and development.

• Directed and supervised staff performance.

Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.

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• Built sales forecasts and schedules to reflect desired productivity targets.

• Identified appropriate solutions to minimize issues and quickly solve problems.

• Recruited and trained new employees to meet job requirements.

• Used video conferencing solutions to communicate and train personnel in remote offices. Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.

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10/2018 - 09/2021

Sales and Research Assistant, FOX, Southfield, MI

• Identified new customer opportunities through careful study of advertising markets. Explained to clients how specific types of advertising helped promote customer products or services.

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• Prepared advertising sales contracts and submitted to clients for sign off. Participated in corporate sales trainings to improve skills set and learn new selling techniques.

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• Created sales presentations to promote advertising benefits to potential customers.

• Delivered cost estimates on advertising plans and services to customers.

• Displayed strong telephone etiquette, effectively handling difficult calls. 05/2019

Bachelor Of Arts, Public Relations

Wayne State University, Detroit, MI

Education And

Training

Military • US Army Infantry

• Afghanistan 2012

• 300 Patrols and 600 Hours of Guard Tower Duty

• Honorable Discharge

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