Marketing Coordinator Social Media

Haneefa Hadid

Toronto, Ontario 437-***-**** ***********@*****.*** LinkedIn Portfolio

PROFESSIONAL SUMMARY

A creative marketing professional with a knack for observing, learning, and mastering new challenges. Adept at turning data into impactful strategies, streamlining workflows, and crafting creative solutions. I bring curiosity and adaptability to every project. Whether improving SEO, building targeted campaigns, or designing high-performing content strategies, I uncover opportunities for growth and deliver meaningful results across digital channels and in-person brand activations. SKILLS

• Paid Media Campaigns (Meta, Instagram Ads)

• Digital & Direct Marketing Campaigns

• Campaign Performance & KPI Analysis

• SEO & Content Optimization

• Email Campaign Management

• Event Coordination & Brand Representation

• Market Research & Trend Analysis

• Social Media & Community Management

• Shopify, Canva, Notion

• Outreach & Partnership Management

• MS Office, A/B Testing

• Google Analytics

EXPERIENCE

Social Media Coordinator (Freelance)

Multiple Clients (including Food & CPG brands) Toronto, ON 2024 - Present

• Designed and executed marketing content for Instagram, TikTok, and email newsletters, aligning messaging with audience insights and business goals.

• Developed campaign strategies and tracked performance using Google Analytics and platform insights to inform and improve results.

• Managed Shopify updates, created web visuals, and supported seasonal promotions to drive online traffic.

• Assisted a food-based client with QuickBooks invoicing, order tracking, and coordination for pop-up events and product launches.

Key Achievement: Drove a 20% increase in brand followers and a 10% boost in organic reach within two months through data-informed content and multimedia strategy. Communications Specialist

Asteroid Scarborough, ON Mar 2022 – Aug 2022

• Executed email and digital campaigns that increased customer engagement by 20%

• Managed Amazon PPC campaigns monitored performance metrics (ACoS, CTR, CPC, ROAS), and optimized ad

• spend for better ROI

• Extracted campaign data from Amazon Ad Reports and delivered clear insights to clients to enhance marketing

• decisions

• Maintained and improved internal documentation for streamlined team communication and task management Key Achievement: Improved client satisfaction by 15% through consistent reporting and timely responses, strengthening customer trust and campaign outcomes. Marketing Analyst

Integr8 India Nov 2020 – Feb 2022

• Conducted market research and consumer behaviour analysis to inform strategic marketing efforts

• Utilized Google Analytics and CRM platforms to track digital campaign performance and user engagement

• Supported internal reporting and business reviews with insights that drove performance improvements

• Collaborated with SEO and content teams to increase organic traffic and improve campaign targeting Key Achievement: Enhanced marketing decisions by refining performance tracking processes, increasing the effectiveness of cross-functional marketing initiatives. EDUCATION

Digital and Content Marketing

York University North York, ON

Information Systems Business Analysis

George Brown College Casa Loma, ON

Bachelors in Business Management

Osmania University Hyderabad, India

Contact this candidate