Business Analyst Senior

Jeremy Collins, MBA Senior Analyst

Seattle, WA 208-***-**** **************@*****.*** Linkedin.com/in/jcolli/

Detail-oriented Senior Analyst with 10+ years’ experience analyzing business operations and processes, digital marketing, vertical strategy, and providing recommendations. Well-versed in optimizing customer journeys, extracting business, market, and competitor data, while leading cross-functional teams. Expert in compiling and delivering comprehensive reports, owning KPIs across the digital customer lifecycle, and reporting performance to executive stakeholders.

Core Competencies

Web & Digital Strategy Customer Journey Mapping Segmentation Strategy Data Analysis and Visualization Market Analysis/Research Competitive Intelligence Strategic Business Insights Data-driven Decision-making Campaign & Content Performance Cross-Functional Collaboration Project Mgmt. Stakeholder Status Updates

Technical Proficiencies: Microsoft Word and PowerPoint, Tableau, SQL (basic + AI) Salesforce, and Snowflake

Professional Experience

CISCO SYSTEMS, INC., Boise, ID (Telecommute) 2012 – 2024

Senior Analyst (2017 – 2024)

Analyze business systems and processes, gather and document business requirements and functional system design, and translate into actionable tasks and recommendations. Conduct marketing data analysis, create KPIs, and communicate insights across teams to improve business efficiency and marketing tactics.

Owned and delivered digital reporting dashboards in Tableau to centralize multi-source data, improving marketing insights adoption and campaign performance visibility across business units.

Reduced revenue misclassification by 61% ($2.2B impact) through segmentation cleanup and industry taxonomy overhaul within customer registry systems.

Translated complex marketing and business problems into KPIs, user flows, and dashboards to drive digital campaign optimization and funnel visibility.

Vertical Marketing Manager (2012 – 2017)

Oversaw vertical marketing operations while analyzing marketing data for marketing and sales teams across 12 industry sectors, developing data-driven insights, and proposing effective solutions in support of business strategies.

Led cross-functional alignment between marketing, sales, and operations to improve targeting accuracy and accelerate campaign impact across lifecycle phases.

Introduced a robust and accurate reporting tool for competitive insights by creating a new dashboard using data from a retired dashboard, identifying errors in the old dashboard, repairing data, and providing a new, improved dashboard

Developed market-specific strategies across 12 global verticals, using analytics to identify underperforming segments and propose course-correcting tactics.

DEL ORO CONSULTING, Pagosa Springs, CO (Telecommute) 2010 – 2012

Project Manager

Planned, organized, and executed projects from conception to delivery, developing plans, setting deadlines, and working out timescales, resources, and costs. Tracked and reported project progress, quality, and risks.

Negotiated a cost-effective contract for a $900k/year marketing analytics project through structured bid comparison and SWOT analysis.

Led operational return to major tech showcase (InteropNet), managing vendor relationships, digital setup, and logistics under tight deadlines.

Education

Master of Business Administration (MBA) in Strategic Management Western Governors University

Bachelor of Science (BS) in Health Sciences University of Montana, Missoula

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