Marketing Manager In-Store

Noellë M. Sample

**** ****** ******

Brooklyn, NY 11210

m: 678-***-****

******.******@*****.***

Professional Summary

Innovative marketing leader with 5+ years of proven success in healthcare, retail, and entertainment. Expertise in crafting data-driven strategies, driving $3.5M+ incremental revenue, and leading cross-functional teams to deliver measurable growth and enhanced customer engagement. Skilled in leveraging advanced marketing tools to execute high-impact, multi-channel campaigns that align with organizational goals.

Professional Experience

CVS HEALTH, New York, New York, April 2024 to Jan 2025

Marketing Manager; Health Delivery Strategy (Remote)

Led brand revitalization efforts across multiple in-store and digital touchpoints, including the creation of brand-aligned signage, messaging frameworks, and colleague-facing tools to elevate the customer experience and drive awareness of CVS Health services.

Developed brand playbooks and messaging guides to ensure consistent, scalable communication across retail teams, including response strategies for leadership changes and service expansions (e.g., urgent care, Oak Street Health).

Partnered cross-functionally with implementation teams and external vendors to roll out branded materials quickly and effectively, driving campaign cohesion and measurable impact in high-traffic retail environments.

Established and launched multilingual marketing materials tailored for bilingual Seedling store formats, enhancing accessibility for senior customers, and expanding reach by 20% through culturally resonant, age-inclusive messaging.

Conceptualized and implemented in-store radio messaging campaigns that increased shopper dwell time and reinforced brand recall at key decision-making moments.

Organized the creation of a pocket guide to equip in-store colleagues with key talking points for Oak Street Health clinics, improving customer interactions and service consistency.

Orchestrated the development of marketing collateral including brochures, flyers, and internal communication materials for urgent care and retail health partnerships.

Spearheaded consumer experience initiatives by re-envisioning the design, tone, and placement of key signage (e.g., ExtraCare cabinet unlocks, “Ask for Assistance”) to improve visibility, emotional resonance, and customer satisfaction—strengthening brand trust at the point of service.

Coordinated in-store and promotional marketing events, collaborating with cross-functional teams and external partners to drive awareness and engagement.

Directed full-funnel brand communication strategies that bridged customer awareness, education, and in-store behavior change driving improved consumer sentiment and supporting profitable service adoption.

Managed the development and execution of promotional signage for the grand opening of a new store in Florida, partnering with the store manager and clear allocation of materials to maximize consumer visibility and drive foot traffic.

Collaborated with legal, brand, and external vendors to ensure marketing compliance and rapid installation of signage, accelerating go-to-market timelines for completive positioning.

Sam’s Club, Hoboken, New JERSEY, June 2022 to March 2023

Media Partnership Manager; Member Access Platform (Hybrid)

·Developed strategic campaigns recommendations that exceeded business marketing goals, optimizing KPIs such as campaigns activation, traffic, and performance resulting in $3.5M increase in incremental revenue for top food and beverage suppliers, including Dole, Utz, and Mondelez International.

·Analyzed post-campaign data to evaluate engagement, promotional effectiveness, and operational KPIs, reporting insights to leadership.

·Managed end to end digital and in-store campaigns execution using Workfront to oversee project timelines, creative assets routing, and task assignments across internal teams, agencies, and merchant partners.

·Utilized Tableau and analytics tools to track campaigns performance, identifying key insights that improved effectiveness by 15% through data-driven optimizations specific to food and beverage promotions.

·Collaborated with Partner Manager to identify revenue growth opportunities, expanding campaigns scope and securing additional investment beyond intitial supplier contracts for key brands.

·Streamlined workflow processes within Workfront to enhance cross-functional visibility, reduce campaigns delays, and improved project delivery efficiency.

·Identified and capitalized on underutilized ad placement, generating $750K in additional revenue opportunities for suppliers through strategic media positioning.

·Provided strategic insights and feedback on campaigns effectiveness, driving processs improvement, and enhancing collaboration between suppliers, creative teams, and merchant partners.

New York Life Insurance Company, New YORK, March 2020 to June 2022

Marketing Project Manager; Creative Solutions (Remote)

Led the end-to-end project management of a multimillion-dollar corporate rebranding initiative, partnering with internal Creative Services, external vendors, and cross-functional stakeholders to develop, produce, and distribute branded marketing collateral to 120+ offices, reaching 20,000 employees nationwide. Ensured all deliverables met strict brand guidelines and compliance standards.

Oversaw a dynamic portfolio of 140+ marketing assets, managing project timelines, version control, warehouse inventory, reprint requests, and regulatory revisions. Implemented a streamlined asset management workflow that improved operational efficiency and reduced material delivery delays by 30%.

Designed and launched a new co-op advertising program with intergrated data tracking and reporting capabilities, enhancing visibility into campaigns performance. This initiative increase ROI on advertising spend by 25% and Provided actionable insights to regional offices for optimizing local marketing investments.

New York Life Insurance Company, New York, Feb 2019 to March 2020

MARKETING ASSOCIATE; TARGET MARKETS

Enhanced New York Life’s visibility in multicultural markets by creating content that increased agent engagement by 20%.

Created consumer-centric original content for external prospects in the form of brochures, flyers, factsheets, digital ads, etc.

Implemented social media strategies consistent with company initiatives, using the Hearsay platform for campaigns across Facebook, LinkedIn, and Twitter channels.

Developed and implemented a translation glossary of 600+ terminologies, saving the firm $60,000 in translation costs.

Partnered with compliance teams to automate collateral updates, reducing errors by 25%.

Additional Professional Experience

I Am Phreshy Brand LLC., Atlanta, June 2018 To Jan 2019

Public Relations Assistant

Generated site traffic for business and individual clientele, valued at $250,000 client revenues.

Conceptualized and created digital/print media materials, promoting clients’ products/services.

Developed marketing strategies, after evaluating clients’ brand health, to highlight their differentiation opportunities.

Coordinated with cross-funtional teams to manage projects and ensure timely execution of campaigns.

Researched and evaluated media and sponsorship opportunities towards increasing clients’ brand recognition by 60%.

Grew active users to 50%; by developing social teasers and story imagery, driving traffic for targeted segment demographic.

Cox Media Group, ATLANTA, April 2017 to Aug 2018

MARKETING TRAFFIC SPECIALIST

Executed deliverables for 200+ client contracts, worth $11,000,000, across over 100+ networks, contributing to the units’ KPI’s.

Manage client operations for commercials by scheduling zones and networks. This grew client retention by 60%.

Improved run rate maximization by 80%, identified oversold areas and underperforming ad spots; I conducted data analyses and provided reports to account executives.

Education and Credentials

Bachelor of Science (B.Sc.) in Mass Communications; July 2016

University of West Georgia, Carrollton, GA, USA

Google Analytics Individual Certification, September 2018

Academy for Ads

Technological Competencies

Aprimo; Novar; Klout; Hootsuite; Adobe Creative Suite; Facebook Analytics; Google Suite; Spredfast; Tableau; Adobe Analytics; MS Office Suite; Blackboard; Adobe Experience Manager; Salesforce; Asana; Jira, Salesforce, Appian; Workfront, Sprinkr; Project Management; Marketing Campaign Management; Digital Marketing

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