Social Media Content Marketing

484-***-**** ****************@*****.***

Spearheaded integrated marketing and communications strategies encompassing PR, social media, and content marketing, achieving a 120% increase in brand visibility and a 30% surge in revenue within the first year. Developed and executed comprehensive PR and communications strategies that significantly enhanced brand reputation, generating a 75% increase in positive online reviews and securing placements in top-tier publications through proactive media relations and influencer engagement

Successfully managed media relations, crafting compelling narratives, pitching stories to key journalists, and providing media training to executives, ensuring consistent brand messaging and effective crisis communication. Consistently exceeded business objectives, including revenue targets, profitability improvements, and lead generation goals, while fostering a collaborative and high-performing team environment. Proactively monitored media coverage and responded promptly to inquiries, ensuring timely and accurate information dissemination. Successfully organized and executed high-impact press events, conferences, and other public relations activities. Collaborated closely with marketing and sales teams to align messaging and ensure consistent branding across all channels. Implemented a robust customer engagement strategy, leading to a 20% increase in customer interaction and the development of a successful referral program that boosted lead generation by 60%. Successfully managed a 75% increase in positive online reviews through targeted PR campaigns and proactive customer outreach. Developed and maintained strong relationships with key journalists, influencers, and industry stakeholders, cultivating a strong network of media contacts.

Provided comprehensive media training to executives and spokespeople, equipping them to effectively communicate with the media and represent the company with confidence.

Successfully navigated and mitigated potential crises, effectively managing the company's reputation and maintaining positive public perception.

2021– 2024

Director PR, Communications, & Marketing

SolarSesame l San Mateo, CA

2024- Present

Social Media & Community Manager

Phoenix E.O.D- Freelance

Developed and executed comprehensive social media strategies across multiple platforms, resulting in a 45% increase in brand visibility within the first 3 months.

Created and curated high-quality, engaging content that resonated with target audiences, driving 30% revenue growth in the initial launch phase.

Spearheaded the "Pay It Forward" campaign, successfully increasing visibility for both the campaign and the company podcast by 12%. Mapped, built, and maintained a successful Brand Ambassador program, boasting an 85% retention rate among participating influencers.

(This highlights your ownership of the program's lifecycle.) Collaborated closely with marketing and sales teams to align social media efforts with overall business objectives, ensuring consistent messaging and brand identity.

Monitored and analyzed key social media metrics to track campaign effectiveness and identify areas for improvement. Led and mentored a team of social media specialists and freelancers, fostering a collaborative and high-performing environment. Spearheaded ambassador program resulting in a sustained 85%+ retention rate and 95% average ambassador engagement. Drove consistent 30% quarterly growth in ambassador program size since launch, demonstrating scalable program development. Implemented strategic selection and onboarding processes, contributing to exceptional ambassador quality and long-term program loyalty. Utilized data-driven analysis to optimize engagement strategies, resulting in consistently high ambassador participation. Cultivated a highly engaged ambassador community through personalized communication and meaningful recognition, fostering brand advocacy

Oversaw a team of 6 interns, mentoring and guiding their professional development in both sales and marketing, resulting in a 25% increase in business revenue during their tenure.

Managed all financial aspects, including budgeting, forecasting, and reporting, achieving a 15% improvement in profitability within the first year. Spearheaded business development and sales initiatives, exceeding revenue targets by 10% in Q3 and Q4. Cultivated and maintained strong client and partner relationships, resulting in a 20% increase in client retention and a 12% increase in referrals. Developed and implemented innovative marketing strategies that increased brand visibility by 30% and generated 50% growth in lead generation.

Ensured full compliance with all legal and regulatory requirements, maintaining a strong ethical and professional business environment. Led and mentored a team of social media specialists and freelancers, fostering a collaborative and high-performing environment. Jackson St Consulting l Philadelphia, PA

Chief Operating Officer

2024-Present

Portfolio

MADALYN FERRARA

EXPERIENCE

Rutgers University

2015 - 2020

Marketing & Communication

ABOUT ME

Highly motivated and results-oriented Content

Creator & Business Strategist with a proven

track record of success in driving brand growth

and achieving measurable outcomes across

diverse social media marketing campaigns.

Possessing a strong understanding of audience

engagement, content strategy, and data

analysis, I excel at developing and executing

innovative campaigns that resonate with target

audiences and deliver exceptional return on

investment (ROI). A collaborative and

adaptable team player with a passion for

creativity and a commitment to exceeding

expectations.

EDUCATION

PROGRAMS

SKILLS

Content Marketing

Brand Promotion

Vender Relations

Negotiation

Critical Thinking

Leadership

Canva

Adobe

Photoshop

MailChimp

HubSpot

SocialBee

SalesForce

ChatGPT

Microsoft

SproutSocial

SocialLadder

Brand Management

Event Planning

Communication

Strategy

Crisis Management

Influencer Marketing

Contact this candidate