General Manager Event Management

VERSATILE PROFESSIONAL IN SALES, MARKETING AND OPERATIONS WITH PROVEN TRACK Worked with a wide variety of national and regional artists, including RECORD IN EVENT MANAGEMENT, OPERATIONS, and HOSPITALITY

I am a seasoned leader with over 25 years of experience in sales and marketing, including both traditional and digital advertising as well as the food and beverage industry. With extensive expertise in managing large-scale complex events, I excel in personnel management, developing merchandising revenue streams, and recruiting sponsors. My proven track record in problem-solving, crisis management, product creation, and operations management demonstrates my ability to thrive in fast-paced environments with multiple priorities.

Strengths

•Sponsorship Sales/relationship development/revenue generation

•Leading and motivating teams

•Safety Protocols/Crisis management

•Attention to detail & Setting Goals

•Computer Skills Outlook, Word, Excel

•Food and Beverage management

Problem solving / Critical thinking

EXPERIENCE

Owner, Fusion Management, Middleton WI, September 2019 to March 2025

Client, Rock Falls Raceway, Eau Claire WI.

•Operations: maintain building, grounds and vehicles, manage tickets (Online and Gates), gates and other revenue sources, create and conduct staff training, manage 38-member team, and develop operations and safety protocols for racing weekends attracting 8500 racer entries and 20,500 spectators

•Food and Beverage: Develop menu development, set pricing, adhere to local and state hygiene regulations, purchasing, inventory management and sales

•Merchandise Sales: Design and acquire products, maintain and merchandise inventory, execute a POS system and backend reporting

•Business Management: Increased revenue by 6% year over year, leading customer service, complaint management, budget analysis, financial reporting

•Marketing: Drove 12% increase in year over year attendance through comprehensive marketing strategy including special event planning and execution, website development and maintenance, and organic and paid social media program

Event Management for 70 events annually with average attendance of 1000 people

•Venue rental and setup, staging, sound, lights and show production, including contract negotiation and execution

•Coordinate site managers, event coordinators, and train personnel to ensure seamless guest experience

•Shifted gears during pandemic to support community need for socialization, developing drive in movie nights and 14 private events

•Events included: Sawdust City Days, Taste of the Valley, Jam’N’ the Valley, Taste of Home Cooking Show, Auto Show and Sales, Winter Fest and Games, Wisconsin Sport Show, Buckshot Run, Sculpture Tour, Prep Sports Awards, and Altoona July 4th

•Worked with a wide variety of national and regional artists, including Concert performers: Joe Nichols, Sawyer Brown, Soul Alyssum, BoDeans, 38 Special, Gin Blossoms, Lo Cash, Jo Dee Messina, Lee Brice, Madison County, Buck Cherry, Gear Daddy’s, Wayland, Parmalee

Marketing & Promotions Manager and Events Director, APG Media/Leader-Telegram, Eau Claire, WI

September 2001 – June 14, 2019

•Plan, implement and develop marketing programs for three divisions

•Support advertising and promotional programs, public relations initiatives, and events, including digital communications

•Coordinate production and traffic schedules for print, billboard, TV, radio and online ads

•Manage special events and vendor relationships.

•Develop and execute product for new and existing products promotions, including sales collateral, media kits, promotional advertisements, sponsorship programs, special events, employee and advertiser incentives

•Serve as company representative at public events and at community-based programs

•Manage the $300,000 annual marketing and promotions budget

•Coordinated all trade show events including materials, attendance and mailing lists.

•Created and led city festival, including planning, coordinating operations, staffing, sponsors, suppliers, entertainment and security. Identified and sold in-kind sponsorships to businesses, governmental and service organizations to boost $250,000 budget

EDUCATION

• University of Wisconsin - Eau Claire, Eau Claire Wisconsin

• University of Wisconsin - Stout, Menomonie, Wisconsin

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