Ecommerce specialist, and video producer

With over ** years of experience in content creation, video production, graphic design, e-

commerce management, and brand identity, I thrive on challenges that allow me to apply and expand my diverse skill set. My wide-ranging expertise enables me to adapt to the specific goals of each project; delivering high-quality, creative, and effective solutions tailored to meet the unique needs of every client. WORK EXPERIENCE

E-Commerce Project Manager 2015- Present

Freelance – Remote

• Experienced in setting up and designing e-commerce websites on Shopify and other platforms.

• Designing high-converting landing pages for various marketing campaigns.

• Optimizing site performance, user experience (UX), and mobile responsiveness.

• Tracking eCommerce metrics (e.g., sales, traffic, conversion rates, cart abandonment) with analytics tools

(Google Analytics, Shopify reports, etc.) to generate insights.

• Integrating tools for email marketing, analytics, fulfillment, and multi-channel sales.

• Collaborating with other team members to implement SEO, PPC, email marketing, and social media strategies.

• Defining project scope, goals, and deliverables aligned with business objectives.

• Executing eCommerce project plans, SOP, and timelines in collaboration with developers, marketers, and other team members to ensure alignment with business goals. Graphic Design & Video Production 2009–Present

Freelance – Remote

• Experienced in video production and post-production, including roles as a Production Assistant (PA) and TV commercial editor.

• Proficient in graphic design, brand identity development, packaging design, print and web design, and illustrations.

• Creating compelling visual content for websites, social media, advertising, and digital platforms.

• Coordinating casting efforts, including talent scouting and serving as a connection between talent, agencies, and production teams.

• Incorporating video captioning to enhance accessibility and audience engagement.

• Conducted color correction and audio mixing for polished final videos.

• Managed tight deadlines while maintaining attention to detail. TV Production & Post-Production 2008–2009

Azteca America – Orlando, FL

• Edited the daily news format TV Show Viva Orlando, along with other series such as Al Volante con Grand Am, and the pre-recorded Catholic mass.

• Edited promotional videos, commercials, and branded content for clients, ensuring high-quality output. 136 Tanager St. Haines City, FL 33844 cel. 954-***-**** e-mail: *******@**************.*** LESLIE ARROYO

e-commerce business architect creative and video production brand identity design

• Assisted in the direction and production of TV commercials.

• Implemented motion graphics and visual effects to enhance storytelling.

• Managed post-production workflow, including file organization, editing, and final delivery.

• Collaborated with creative teams, directors, and clients to meet project goals.

• Kept production logs and essential documentation.

• Assisted in scriptwriting and storyboarding to improve narrative structure.

• Managed tight deadlines while maintaining attention to detail. Phone Sales Representative 2008

Go Relax Travel – Orlando, FL

• Promoted vacation packages in a high-paced call center environment. Administrative Assistant and Program Coordinator 2007–2008 IDIIFCO – Guanica, PR

• Assisted the Director with special event production for the community.

• Coordinated community services and educational programs for students. SKILLS

• E-Commerce Optimization & Web Design: Shopify, Shogun, Leadpages, Zipify, GemPages, Funnelish, ClickFunnels

• Video Editing: Final Cut Pro, Adobe Premiere Pro, CapCut

• Graphic Design & Photography: Adobe Illustrator, Photoshop, Acrobat, Lightroom

• Motion Graphics & VFX with After Effects

• File Management & Workflow Optimization

• Social Media & Content Creation: YouTube, TikTok, Instagram Reels

• Office & Productivity: Microsoft Office Suite (Word, PowerPoint, Excel)

• Web Development: Basic knowledge of HTML & CSS

• CRO tools: Google Analytics, Google Tag Manager, VWO, Hotter, Microsoft Clarity, Lucky Orange

• Strong Storytelling & Narrative Editing

• Collaboration & Communication

• Soft Skills: Deadline management, organization, leadership, problem-solving, effective communication, and ability to work under pressure.

EDUCATION

B.A. in Visual Communication (Film, TV and Radio)

University of Puerto Rico, Rio Piedras Campus 2007 PORTFOLIO & REFERENCES

Portfolio: lacreatestudio.com

References available upon request.

CERTIFICATIONS & TRAINING

• Landing Page Design & Conversion Rate

• Conversion and Optimization - Conversion Wise

• Google Analytics Training Course

• Shopify and Facebook to Quick-Start an

eCommerce Store

136 Tanager St. Haines City, FL 33844 cel. 954-***-**** e-mail: *******@**************.***

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