Social Media/Communications/Public Affairs/Public Relations/Marketing

Alison Attebery

Portland, OR • **********@*****.*** • linkedin.com/in/morrisalison

Communications Specialist

Ambitious public relations and marketing specialist with 20 years of communications experience.

Highly organized and detail-oriented with solid experience in social media, digital marketing, public relations, and internal communications; proven ability to multitask, set priorities, and meet deadlines.

Strong client management and project management talents; adept at managing campaigns and projects from concept to execution while collaborating with cross-functional teams.

Creative thinker with excellent interpersonal, verbal, and written communication skills; able to solidify and grow relationships with internal and external stakeholders.

Proven track record of developing high-quality deliverables on time; demonstrated capability of creating effective content strategies and campaigns to drive business growth.

Professional Experience

FINN Partners – Portland, OR

Senior Account Executive, 2021 to 2025

Provided thought leadership and media strategies for clients to advance their positioning and brand awareness in the market. Spearheaded outreach campaigns including strategy plans, media events, press interviews and other initiatives. Served as main point of contact for clients, managed assigned accounts and budgets. Managed content and collateral creation for internal and external audiences including crisis plans and trainings, newsletters, media briefing books, press releases and FAM tour itineraries. Developed relationships with reporters, freelancers and influencers at the local, regional and national level and secured coverage. Headed office committees and workplace culture efforts.

Selected Contributions:

Placed multiple stories for clients in national and regional publications including The Washington Post, Forbes, The Oregonian, KOIN’s AM Extra, The Manual, The Columbian and others.

Spearheaded and supervised a client grand opening event for over 200 people.

Conducted specialized media training and rehearsals to develop client spokespeople.

Eclipse Senior Living – Lake Oswego, OR

Communications Specialist, 2020 to 2021

Created and managed outreach and social media strategies and campaigns. Spearheaded content mining efforts for 107 community locations. Managed subcontractor teams and contracts. Assisted with crisis communications. Created content and marketing materials including videos, website content, email marketing campaigns, weekly internal newsletters, infographics, press releases and talking points. Ensured all community locations were aligned with company brand guidelines, goals, and content strategies.

Selected Contributions:

Developed social media and review practices and grew social channels; increasing social media followers by 25,000 through innovative, appealing, and engaging content and responding to all reviews.

Managed internal communications to over 1,000 employees.

Created and managed 107 Facebook location pages for Eclipse’s communities.

Lightspeed – Tualatin, OR

Content Marketing Specialist, 2019 to 2020

Developed and implemented content and social media strategies. Oversaw editorial and content calendar, internal monthly reports, and internal and external communications plans. Created content and marketing material for brand channels including website content, blogs, email marketing campaigns, monthly newsletters, outreach campaigns, media lists, and video scripts. Ensured messaging aligned with brand, organizational goals, and content strategies.

Selected Contributions:

Achieved content marketing strategy success by implementing process for performing content audits; optimized content and established message consistency across all brand channels.

Developed editorial calendar and grew social channels; increasing social media followers.

Recognized by leadership for creating and delivering content at high-quality standards on time.

Value Management Strategies – Portland, OR

Communications Manager, 2018 to 2019

Designed and initiated internal and external communications strategies; established communication policies; managed tactical implementation of all internal and external distribution plans; and ensured content adhered to brand standards and style guidelines. Oversaw development of new website, managed content on website and social media accounts, and monitored media coverage. Created content including media lists, outreach materials, weekly newsletters, and monthly reports.

Selected Contributions:

Spearheaded internal communications efforts by leading collaborative effort to implement internal communications platform and internal software practices; achieved 10% adoption rate in first stage.

Demonstrated excellence developing content for internal and stakeholder audiences; increased employee engagement.

Identified opportunities for thought leadership by keeping current with industry trends and best practices.

PAC / West Communications – Wilsonville, OR

Account Manager, 2010 to 2018

Served as main point of contact for clients, managed assigned accounts and budgets, and supervised two associates. Managed communications initiatives including providing daily C-suite communications and developing communications plans, print and digital marketing materials, and internal communications. Oversaw public relations and creative efforts and monitored media coverage. Created client presentations, award entries, and media summary reports.

Selected Contributions:

Employed expertise in content creation while designing and initiating monthly newsletter.

Leveraged journalism training and project management skills while producing client videos; managed content from idea to production.

Demonstrated ability to optimize limited advertising budgets while creating engaging and compelling content for clients; assisted in managing $750,000 budget for key account.

Additional Experience

Public Relations Assistant Account Executive

Edelman, Portland, OR – 2006 to 2009

Public Relations Account Coordinator

Harvest PR & Marketing, Portland, OR – 2006

Education

Bachelor of Arts in Journalism and Public Relations,

Michigan State University, East Lansing, MI

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