Creative Director

Jim McCabe

**** *** ***** ****. #*, Jacksonville, FL 32207

Cell-917-***-**** Email- ***@************.***

Portfolio- https://www.jamesfmccabe.com

CREATIVE LEADER

Innovative and results-driven creative leader with 20+ years of experience at both advertising agencies and national brands. Expertise in producing ROI-focused marketing materials, managing multi-channel campaigns, and leading creative teams. Adept at brand strategy, digital marketing, content creation, and project management. Passionate mentor and strategic thinker with a hands-on approach to execution and optimization. Experienced presenter of creative campaigns to in-house stake holders or franchise systems or paying clients. Areas of Expertise

• Creative Design Strategy

• Brand Development

• Multi-Channel Marketing (TV, Digital, Print, Social, Email, Coupon, Direct Mail)

• Campaign Development & Execution

• Copywriting & Art Direction

• Print, POS, Packaging and Digital Design

• In-House Agency Leadership

• Market Analysis & Performance Optimization

• Project Management & Budget Management

• CPG, Financial, Home Services, Luxury, Grocery, Fashion, Beauty, Travel

• Leadership / Mentorship

• Presentation

• Client Management

PROFESSIONAL EXPERIENCE

Swisher Jacksonville, FL ï 06/2021 to 01/2025

Associate Creative Director

• Lead creative for multiple smokeless, tobacco and non-tobacco brands, overseeing brand development, pos, packaging, and marketing initiatives.

• Collaborate with brand and trade teams to develop strategy, design creation and production, and messaging for numerous CPG Brands.

• Manage and hands on design of POS, in-store displays, email campaigns, website content, and social media campaigns.

• Guide and mentored creative teams and external agencies to ensure brand consistency and campaign effectiveness.

• Utilize project management tools and digital asset management systems (Teams, SharePoint, Monday, Esko, Bydner) for streamlined workflows.

• Instituted in-house photo studio.

• Participated on internal leadership teams for various company building initiatives.

• Oversaw the creation of social media campaigns for numerous brands

• Member of the Cultural Committee guiding monthly corporate initiatives for monthly social focuses celebrating equality and inclusion.

Freelance Columbus, OH 03/2020 to 06/21

Develop and executed campaigns across digital, print, TV, video, and direct mail.

• Oversee creative production, ensuring brand alignment and budget adherence.

• Clients include Rockford Home Builders, CDMG, Assure Health, Chemesis, GT Biopharma.

• Developed and produced numerous TV and social media campaigns.

• Designed and lead the production of email and direct mail campaigns. Stanley Steemer International, Inc. Columbus, OH 07/2011 to 3/2020 Creative Director

• Established and led an in-house agency, saving $10M in agency fees while increasing content output.

• Led the design development of all national TV, digital, direct mail, and print campaigns.

• Created brand guidelines for consistent corporate identity across all divisions.

• Improved ROI through data-driven campaign optimization.

• Lead the UX design of company website-including copy and image assets.

• Participated in Monthly Direct Mail result analysis, incorporating learnings into future campaigns.

• Oversaw the creative production for all social media including photo and video shoot, contest ideation and copywriting for scripts and posts.

• Oversaw and participated in numerous focus group tests for print, tv and website development.

• Oversaw theme, imagery, communication materials, signage and presentations for yearly franchise conventions.

• Developed marketing strategies with a focus on develpoing creative campaigns with various stake holders for each division.

Affinity Express, Inc. Columbus, OH 01/2009 - 06/2011 Creative Campaign Manager/Director

• Led creative production for national and local brands across print, digital, and direct mail.

• Lead a team on onshore designers to ensure all creative requests and deadlines were met

• Managed offshore teams to improve production accuracy and efficiency.

• Worked with Senior Sales Teams to develop marketing strategies and implement those into ROI focused creative campaigns across print and digital mediums. SendTec, Inc. St. Petersburg, FL 05/2005-11/2008 Associate Creative Director

• Lead Creative digital marketing, email, social content, and direct mail campaigns.

• Developed eCommerce and corporate websites, ensuring brand consistency.

• Managed creative teams and collaborated on new business pitches. Previous Agency Experience:

-Saatchi & Saatchi, (New York, NY)

-FerrellCalvillo (New York, NY)

-Ogilvy & Mather (Chicago, IL)

Education & Certifications

• Bachelor of Fine Arts, University of Dayton, Dayton, OH

• Certification of Completion, Miami Ad School (Portfolio Center), Atlanta, GA Technical Skills

• Adobe Creative Suite

• Microsoft Office

• Google Teams & Project Management Systems

• Monday

• Bynder

• Esko

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