Marketing and Event Professional
Resume:
ANDREA CASERTA
Contact
*************@***.***
https://www.linkedin.com/in/
andrea-caserta-43bb42a/
Volunteer Experience
Junior League of Summit,
Board Member and Trivia Night
Co-Chair; Girl Scouts of
America, Troop Leader;
Southern Boulevard School
PTO Golf and Tennis Chair
and Spirit Wear Chair;
Lafayette School PTO
President; GRACE – Executive
Board Member; Chatham
Middle School PTO Vice
President; Chatham Middle
School PTO President,
Chatham Education
Foundation, Fundraising and
Events Chair; Mayo Families’
Connection, Board Member –
Welcome Committee Chair and
Winter Carnival Chair; Gift of
Life Transplant House - White
Party Event; Design
Committee; Our Miracle
Babies, Volunteer; HSBC
Women’s’ Forum, Member;
HSBC Leadership
Development Experience,
Member; Macy’s
Thanksgiving Parade,
Volunteer; US House of
Representatives, Intern; US
Senate, Intern
Awards
HSBC Diversity Ambassador
Award, Junior League of
Summit Volunteer of the Year,
Junior League of Summit
Above and Beyond Award
Andrea Caserta
Zoological Society of New Jersey at Essex County Turtle Back Zoo – West Orange, NJ (September 2016 - Present)
Director, Marketing and Events
• Develop Proposals: Innovate and propose enhancements to guest experience, membership growth, and new initiatives throughout the year.
• Budget Management: Oversee the marketing and events budget to ensure efficient and effective allocation of resources.
• Comprehensive Oversight: Manage the planning and execution of marketing, social media, events calendar, membership outreach, and mass population outreach.
• Contractor Coordination: Hire and oversee third-party contractors to implement strategic marketing initiatives.
• Collaborative Growth: Work with managers to identify growth opportunities and develop targeted communication and marketing programs.
• Campaign Initiation: Launch special campaigns, including direct email, mail campaigns, and social media initiatives.
• Event Execution: Direct and execute a wide range of events with budgets from $2,000 to
$90,000, attracting between 10 and over 2,500 attendees. Events include volunteer outings, galas, paint and sip sessions, cocktail and dinner receptions, art shows, exhibit grand openings, virtual programming, and more.
• Fundraising Concept Development: Explore and develop fundraising event concepts, including format, theme, ticket levels, and sponsorship opportunities.
• Event Management: Coordinate and oversee all aspects of events and festivals, including budget, logistics, vendor negotiations, menu planning, décor, AV setup, custom gifts, volunteer management, event database, tickets, sponsorships, and donations.
• Marketing Strategy Implementation: Develop and implement various social, digital, print, and video marketing strategies to achieve objectives and meet goals.
• Post-Event Processing: Handle post-event messaging, including photos, highlights, and surveys.
AC Event Services LLC – Rochester, MN (January 2011 - July 2013) Owner
• Company Establishment: Founded AC Event Services, a full-service event management company.
• Core Expertise: Offered expertise in project management, budget/contract negotiation, vendor management, creative event design, client communication, and implementation/execution of event logistics.
• Website Management: Designed, maintained, and created content for the company website and other communication materials.
• Local Party Planner: Served as a local party planner, hosting live segments on NBC affiliate KTTC.
• Event Goals & Objectives: Worked closely with event planning committees and client groups to define event goals and objectives.
• Event Coordination: Managed and coordinated various gatherings, including showers, nonprofit events, wine/food tastings, children’s birthday parties, and holiday parties. HSBC North America – New York, NY (February 2005 - August 2010) Senior Manager Corporate Events
• Event Management: Designed, developed, and implemented over 80 events a year, ranging from 10 to 1500 guests throughout the United States and Canada.
• Budget Oversight: Managed event and program budgets ranging from $1,000 to $1 million.
• Executive Collaboration: Worked closely with C-suite and senior executives to develop event and sponsorship strategies to enhance the company's reputation and maximize business with current and potential clients.
Skills
MS Office; Adobe Acrobat;
Adobe InDesign; Photo Deluxe
and Illustrator; Paradigm,
Money Manager, Charity
Proud, Convergence;
Eventbrite; Charity Proud;
Click Bid
Education
Bachelor of Arts: Major:
Political Science; Minor:
Administration of Justice -
Salve Regina University,
Newport, RI
Andrea Caserta
Senior Manager Corporate Events (continued)
• Comprehensive Planning: Planned and executed all aspects of board meetings, road shows, destination events, national conferences, golf tournaments, employee recognition programs, and other high-profile events.
• Detail Coordination: Organized all event details, including budget development/tracking, venue selection, invitation preparation, communication, gift selection, décor and entertainment, photography, promotional merchandise, speech writing, presentations, menu design/selection, awards, guest speaker retention, and agenda planning.
• High-Level Events: Managed several high-profile events, such as receptions with the Lombardi trophy, meet-and-greets with professional football team owners, destination conferences with private lessons from professional athletes, and private dinners prepared by world-famous chefs.
• Diversity Events: Served as the primary event manager for all diversity events celebrating multicultural holidays and programs.
• Vendor Management: Identified and managed contractors and vendors, ensuring high- quality and cost-effective services, including billing reconciliation.
• Contract Negotiation: Negotiated vendor contracts, liaised with destination management companies, and supervised event staff ranging from 5 to 30 members.
• Employee Recognition Programs: Organized successful employee recognition programs, acknowledging 800 employees within 17 events, managing an initial budget of
$1 million, which was later reduced to $300,000.
• Theme and Design Creation: Created and implemented event themes, designs, and production for large events, conferences, and recognition programs.
• Logistics Coordination: Coordinated and managed logistics for movie and photo shoots, including contract negotiation and site selection. The National Conference for Community and Justice (NCCJ) – New York, NY (June 2001 - January 2005)
Manager of Special Events
• Primary Liaison: Acted as the primary liaison between the board of directors, staff, and various volunteer committees to support fund development and marketing.
• Fundraising Achievement: Responsible for raising $1.2 million through fundraising events.
• Team Management: Managed two fund development staff to ensure the success of all fundraising initiatives.
• Budget Management: Created and monitored special events revenue/expense budgets, developing specific strategies to achieve goals while minimizing costs.
• Event Planning: Planned and directed all aspects of existing events and implemented new fundraising efforts, including meetings, conferences, dinners, luncheons, dinner cruises, and the Annual NCCJ Walk.
• Promotional Materials: Produced and supervised the design, writing, and production of promotional materials for the organization.
• Innovative Ideas: Proposed and initiated innovative ideas to promote media relations and marketing.
The Bill Bradley for President Campaign – West Orange, NJ
(July 1999- March 2000)
National Women's Program Director and Fundraiser, Northeast and Midwest Regions
• Program Management: Managed "Women Speak Out for Bill Bradley" across 39 states.
• Event Organization: Organized various women's events nationwide, ranging in size from 75 to 800 guests, including a four-day bus tour across New York State.
• Fundraising Team: Served as one of 14 members on the finance and fundraising team, raising over $29 million in one year.
• Special Event Coordination: Personally organized and directed 16 special events, raising over $2.2 million and exceeding all projected goals.
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