Product Manager
Resume:
E D U C A T I O N
C O N T A C T P R O F E S S I O N A L S U M M A R Y
W O R K E X P E R I E N C E
J ARICA SMITH
S K I L L S
CLAYTON STATE UNIVERSITY
UNIVERSITY OF PHOENIX
Bachelor of Arts, Communications
Master of Arts, Secondary Education
Pricing & Sales Strategy
Business Analytics
Data Modeling & Forecasting
API and SSO applications
Agile Product Management
A/B Testing & Optimization
Competitive Analysis
Revenue Management
************@*****.***
linkedin.com/in/jaricas
Atlanta GA
Product Manager with expertise in managing digital portal applications involving API, SSO, pricing, analytics, and revenue cycle management. Skilled at translating data into insights that drive margin performance and improve customer engagement. Experienced in aligning promotions with financial goals and influencing leadership through clear, data-backed recommendations.
C E R T I F I C A T I O N
TECHNOLOGY TOOL BOX
Scaled Agile Framework (SAFe)
PO/PM – 2018-2024
JIRA & Confluence
SQL & Data Queries
Salesforce
BI Reporting Tools
V A L U E P R O P O S I T I O N
Data-Driven Leadership: Consistently delivers insights that enhance portal applications, shape pricing, promotion, and revenue strategies, driving both top-line growth and profitability. Cross-Functional Alignment: Collaborates across finance, marketing, EDI, and scrum teams to ensure delivery of measurable financial results while enhancing customer experience PRODUCT OWNER/PRODUCT MANAGER
Perficient, Inc (February 2024 - Jan. 2025)
Delivered real-time performance API for the BCBS MA My Blue Member Portal by implementing a SSO interface for Health Equity members. Enhanced the Dental Provider Insights and analytics application to track key metrics, and the product backlog via Salesforce and Rally.
Partnered with leadership and stakeholders to write features and user stories by working with UX to design data-driven strategies, directly influencing product roadmap priorities based on revenue lift projections and user engagement.
Built scenario models to evaluate pricing and discount combinations, balancing consumer value and profitability, reducing customer churn in key segments.
Reduced the production support backlog by 75%, improving visibility and tracking through Rally (Agile project management system).
Key Results
Identified critical UX issues impacting data flow, resulting in a 20% increase in benefit payments after process enhancements. Enabled data-backed decision-making that improved conversion rates by 15%..
Client: Blue Cross Blue Shield of Massachusetts, United Health Group Created and managed API dashboards for the Digital Provider Portal application by making enhancements via SSO to the Availity Provider Portal and the Enhance Care Managemrnt Dashboard to track provider outreach for the CA Medicaid homeless population. Partnered with analytics teams to forecast revenue for various scenarios, enabling leadership to weigh trade-offs between short-term revenue and long-term value. Delivered A/B testing frameworks by working with UX and scrum teams to deliver product enhancements within a 2-week sprint.
Wrote business requirements & user stories using the Agiilr Methodology via JIRA. Elevance Health (October 2017 – Jan 2023)
DIGITAL PRODUCT MANAGER/PRODUCT OWNER
J ARICA SMITH
Key Results
Contributed to a 5% year-over-year revenue increase through targeted product optimization. Developed a competitive intelligence tracker, monitoring competitor promo calendars and pricing trends to inform response strategies
Managed enhancements for the Rebate Account Management Portal by directly linking customers data with the commercial sales API dashboard to ensure invoices were generated & paid timely. Collaborated with sales and finance to align cadence with inventory and margin goals, ensuring data-driven decisions informed every rebate discount and markdown event. Wrote features and user stories to maintain the product backlog, tracking vs. baseline and feeding data into quarterly strategy reviews.
Acted as the liaison between pricing, promotions, and scrum teams, ensuring promo logic
(discount stacking, eligibility rules) was correctly implemented within the UI and customer systems. Genuine Parts Company (January 2023-Febuary 2024)
ASSOCIATE PRODUCT MANAGER
W O R K E X P E R I E N C E
Key Results
Increased promo ROI by 18% through optimization of discount sequencing and targeting. Partnered with UX team to streamline promo redemption flow, reducing friction and boosting conversion rates.
SENIOR SYSTEMS ANALYST
Molina Healthcare (May 2015 – Oct 2017)
Supported pricing and promotion functionality in digital claims management systems, ensuring accurate application of contractual discounts and adjustments. Developed business rules for discount eligibility, working cross-functionally to balance payer expectations and provider satisfaction.
Used SQL queries, EDI x12, data pulls to analyze claims encounters files. Key Results
Delivered insights that reduced discounting errors by 30%, improving claims processing speed and reducing provider complaints.
Partnered with leadership to build promo policy guidelines, ensuring consistent and defensible discounting practices.
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