Vice President Lead Generation
Resume:
Corinna Tutor
Executive Vice President, Marketing
Profile
Dynamic marketing executive with 36 years of extensive experience driving growth and innovation across diverse industries. Proven expertise in establishing robust brand strategies and integrated marketing campaigns that significantly enhance market presence and lead generation. Adept at leveraging data-driven insights to optimize performance and ROI while managing high-performing teams to foster collaboration and creativity. Skilled in digital strategy, brand management, and customer engagement, consistently achieving impactful results and expanding market reach. Passionate about cultivating strategic partnerships and executing initiatives that propel business success in competitive environments.
Employment History
Vice President, Marketing at Procon Analytics
April 2015 — Present
●Established corporate branding, messaging framework, and guidelines for Procon Analytics and its SaaS platform, driving a cohesive market presence.
●Created brand identity and go-to-market strategies for IoT solutions in asset management, vehicle finance, new car franchise markets, including CDS, Elo GPS, CarRx, Advantage GPS, SmartLot, SmartClime, HOS Reporter and Ryken.
●Designed sales enablement tools such as pitch decks, forms, calculators, pricing books, and collateral to support sales teams.
●Increased lead generation and ROI by 15-20% YoY through integrated campaigns leveraging SEO, PR, event management, content management and direct response marketing.
●Developed and managed portfolio websites, crafted SEO-optimized content, integrated lead forms with Salesforce, and utilized Google Analytics to track performance and drive lead generation.
●Managed B2B and B2C social media and paid ad platforms, developed content strategy, and oversaw paid social ad campaigns to drive audience growth, engagement, and lead generation.
●Spearheaded marketing pilot strategies that scaled CDS to $68M and Advantage GPS to $16M, driving significant business growth.
●Cultivated strategic partnerships with 20+ state and national associations to enhance brand reach and drive collaboration.
●Led the strategy and execution of 20+ national and local trade shows, aligning event experiences with marketing objectives to drive brand engagement and business growth.
●Developed data-driven presentations, enhancing vehicle finance training programs and strategic partnerships.
Vice President, Integrated Marketing at Spireon
October 2011 — July 2015
●Led the rebranding of Procon GPS to Spireon, transitioning from a house of brands to a branded house strategy for stronger market positioning.
●Developed the brand identity for NSpire SaaS platform, ensuring a cohesive and impactful brand presence.
●Built and led shared B2B marketing services, encompassing product marketing, digital strategy, trade shows, PR, social media and communications.
●Developed and executed marketing strategies that expanded the subscriber base to 2.4M users, driving $150M+ in revenue growth.
●Managed a 15-person marketing team, fostering a collaborative and high-performing culture.
●Strategically planned and managed 30 national, state, and race-focused marketing events, driving brand visibility and audience engagement across diverse markets.
●Launched a Net Promoter Score (NPS) program to improve customer satisfaction and loyalty.
●Optimized campaigns using SEO, PPC, and Google analytics, increasing campaign ROI by 30%.
●Partner with sales and product teams to align marketing strategies with business objectives, driving growth and market impact.
Director of Global Services at HID Global, Inc.
July 2008 — October 2011
●Executed a global web strategy that boosted international leads by 50% while cutting cost-per-click by 25%, optimizing marketing efficiency and ROI.
●Led demand generation campaigns and SEO strategies, increasing HID's online visibility and driving higher customer acquisition.
●Expanded HID's global digital presence by developing 10 multilingual websites, enhancing customer engagement across international markets.
●Led and managed a cross-functional team of 7, including SEM specialists, creatives, and web developers, to execute integrated marketing campaigns and achieve business objectives.
●Partnered with international sales and product marketing teams to align strategies, support global campaigns, and drive revenue growth across diverse markets.
●Collaborated with security and sustainability teams to design and develop portals that advanced key initiatives, enhanced communication, and streamlined access to critical resources.
Creative Director at Autobytel, Inc.
January 2007 — June 2008
●Enhanced consumer engagement by optimizing the user experience (UX) and executing data-driven demand generation strategies, driving higher conversions and retention.
●Led and mentored a high-performing creative team of five to develop cohesive, brand-aligned marketing assets that drove business objectives and market impact.
●Partnered with product management to develop D2C data-driven customer personas and design strategic user interfaces, optimizing engagement and aligning with target audience needs.
●Developed and launched MyGarage and a social engagement platform, increasing consumer interaction and strengthening brand loyalty.
E-commerce Channel Manager and Creative Director at Answer Financial
January 2005 — March 2006
Managed D2C marketing lifecycle campaigns for six channels, led promotional strategies for affinity programs, facilitated listening labs, focus groups and user surveys, implemented A/B testing strategy.
●Increased Demand Generation - - HSBC and Capital One campaigns increased leads by 5%- -8%.
●Optimized Lifecycle Marketing - - User input and A/B testing drove conversions by 12% and retention by 5%.
Creative Services Director at CEIVA Logic, Inc.
January 2003 — March 2005
●Designed New D2C Product Line for 2005.
●Increased Purchases -- by 4% between new shopping cart creative and receipt offers.
Creative Director at LowerMyBills.com
January 2002 — Present
●Developed Process - - successfully helped team managed over 50 new requests per week.
●Directed New Email Templates - - driving profits over a million dollars for company.
●Drove A/B testing for D2C demand generation campaigns.
Creative Director at eVoice, Inc.
January 2002 — October 2002
●Managed D2C Retention Programs - - resulting in a increase in consumer retention by 35%.
●Expanded Customer Base - - by 30% through strategic online initiatives.
●Reduced Employee Churn - - by 100% through management by objectives and incentives.
Creative Director at Jenny Craig, Inc.
January 1995 — January 2000
●Increased D2C Retention - - by 15% through more personalized program materials.
●Increased Productivity - - by 25% through implementation of a project management process.
●Spearheaded New Retail Store - - designed and successfully open new prototype retail store.
●Increased Revenues - - by 10- -35% through development of 6 counter seasonal promotions.
Education
BA, University of Iowa, Iowa City
August 1983 — June 1988
Bachelor of Arts, Communication Studies
Minor, Business Administration
Details
HUNTINGTON BEACH, CA 415-***-****
*******.*****@*****.***
Links
About Me
Skills
Decision Making
Adaptability
Teamwork
Communication
Ability to Work Under Pressure
Marketing
Knowledge of Campaigns
Strategic Thinking
Search Engine Optimization
Brand Management
Team Working
Advertising Campaigns
Google Analytics
Social Media
Sales
Software as a Service
Event Management
Global Positioning Systems (GPS)
Business to Business Commerce
Content Management
Content Strategy
Direct Marketing
Sales Development
Generation of Leads
Knowledge of Finance
Franchising Skills
Presentations
Salesforce.Com
Strategic Alliances
Training Activities
Internet of Things
Asset Management
Strategies of Pricing
Assistive Technology
Creativity
Employee Retention
Business Planning
Demand Generation
Integrated Marketing Communications
Product Marketing
Revenue Growth
Sales Promotion
Search Engine Marketing
Communication Skills
Retail Commerce
Creating Prototypes
Project Management
Communication Studies
Strategies of Marketing
Customer Relationship Management
Business Administration
Business Marketing
Digital Strategy
Product Positioning
Subscription Management
Web Strategies
Customer Satisfaction
Multilingualism
Acquisition of Customers
International Sales
Safety Principles
Sustainability
A/B Testing
Product Lines
Shopping
E-Commerce
Product Management
Target Market Selection
User Experience
User Persona
Surveys
Focus Group
Consumer Engagement
Digital Marketing
Innovation
Automation
Data Analysis
Electronic Mailing
Passionate
Marketing Collateral Material
Public Relations
Strategic Management
Artificial Intelligence
Budgeting Skills
Customer Service
Diversity Awareness
Leadership
Languages
English
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