Sales Manager Account Management

INGA MALONYTE

Tel: 075**-***-*** Email: *********@*****.**.**

PROFESSIONAL SUMMARY:

Experienced FMCG sales professional with a strong background in account management, commercial strategy, and retail partnerships. Passionate about driving growth, expanding distribution, and strengthening retailer relationships, with a proven ability to manage multi-million-pound P&Ls and deliver category-leading sales performance.

Skilled in negotiation, promotional planning, and pricing strategy, working closely with cross-functional teams to align business objectives with retailer needs. Adept at launching new products, securing additional distribution, and leveraging data-driven insights to optimise sales and market positioning.

Naturally collaborative and commercially minded, with a hands-on, results-driven approach that ensures both brand and retailer success. Brings energy, strategic thinking, and a deep understanding of the FMCG landscape to every role, always looking for opportunities to innovate and drive commercial impact.

KEY SKILLS & EXPERTISE:

Account Management Retail Partnerships Commercial Strategy Revenue Growth P&L Management

Pricing & Promotions Negotiation & Influencing Category Development Data-Driven Decision Making

Go-to-Market (GTM) Strategy New Product Launches Distribution Expansion Cross-Functional Leadership Trade Marketing Stakeholder Engagement

KEY ACHIEVEMENTS:

Increased Sony Technology sales by 12% across North and East London flagship stores by conducting in-depth market research and implementing targeted sales, operational, and marketing strategies.

Improved Mystery Shopper scores by 21% in just four months as District Sales Manager for Sony, fostering staff engagement through a structured and supportive leadership approach.

Led my store to become the top-performing location in the area, achieving the highest percentage increase (10%) in one of the newest digital KPIs.

Boosted average transaction value (ATV) by 25% by strategically influencing customer spend, driving impulse purchases, and increasing key product attachments in-store.

Strengthened regional performance by recruiting and retaining high-performing teams, leading to the promotion of three Assistant Managers to Store Manager roles.

Exceeded sales targets as Regional Counters Manager at Sainsbury’s, delivering a 2.25% year-on-year sales increase while reducing wastage by 7%, ranking the store third-best in the region.

EMPLOYMENT HISTORY & EXPERIENCE:

Field Sales Manager – Wave Grocery [Mar 2015 – Present]

Wave Grocery is a leading provider of innovative retail solutions, specialising in fast-moving consumer goods (FMCG) across grocery, technology, cosmetics, drinks, and clothing – including Sony, LG, Samsung, Nike Fashion, Britvic, Walkers, Unilever, Proctor & Gamble & PepsiCo. With a strong focus on field sales activation, data-driven insights, and consumer engagement, Wave partners with brands and retailers to enhance in-store execution and drive sales performance.

Key Responsibilities:

Identify, assess, and recruit field staff (Activators) to match the scale and profile requirements of the Tactical division.

Maintain accurate and up-to-date Activator profiles, ensuring all documentation is correctly recorded and stored on CUBE.

Deliver structured training programs to equip Activators with essential retail and sales expertise.

Manage and develop a tactical technology database to optimise team capabilities and support business growth.

Conduct group training sessions to enhance product knowledge, sales techniques, and brand representation.

Provide ongoing coaching and performance feedback to ensure Activators meet brand and client expectations.

Oversee the execution of field sales activities, ensuring Activators meet targets and deliver a strong brand presence.

Monitor task completion and follow up on outstanding or incomplete work.

Implement quality control measures to ensure high standards of execution in stores.

Support Activators in troubleshooting challenges in the field.

Manage Yammer communications, ensuring Activators receive relevant updates, training materials, and operational guidance.

Serve as the key liaison between field teams, clients, and internal stakeholders to maintain alignment on objectives.

Foster a positive team culture that encourages engagement and high performance.

Assist Operations and Finance teams with payroll queries and ensure accurate compensation for Activators.

Support logistical coordination for field sales activities, including scheduling, reporting, and compliance.

Ensure compliance with company policies and procedures, including data security and documentation accuracy.

Represent Wave Grocery in client meetings, presenting insights on field performance and campaign effectiveness.

Attend key client events and strategy sessions, including overnight travel when necessary.

Collaborate with clients to enhance retail activation strategies and drive sales growth.

PREVIOUS EXPERIENCE:

Area Manager – Sainsbury’s [Mar – Dec 2014]

District Sales Manager – Sony UK [July 2013 – Mar 2014]

Branch Manager – Carphone Warehouse [Jan 2011 – July 2013]

Regional Counters Manager – Sainsbury’s [Nov 2008 – Jan 2011]

Team Manager – Boots UK Limited [Aug 2007 – Nov 2008]

EDUCATION & QUALIFICATIONS:

Certificate of Business Communication in English – Eden House College [2006]

Bachelor of Arts (BA) Economics, Finance & Management– Kaunas University of Technology [2004]

LICENCES, CERTIFICATIONS & TRAINING:

Food Safety Level 3

Introduction to Great Leadership

Investigation, Disciplinary & Grievance

Managing and Developing Teams Performance

Recruitment & Right to Work

Train the Trainer

Valid Driver’s Licence

PERSONAL ATTRIBUTES:

Tenacious and results-driven, with a strong commitment to delivering commercial success

Flexible and adaptable, thriving in dynamic and fast-paced environments

Resilient under pressure, maintaining focus and performance in challenging situations

Strategic thinker, balancing big-picture commercial objectives with practical execution

Persuasive and influential, skilled at negotiation and stakeholder engagement

Collaborative leader, fostering high-performance teams and a supportive workplace culture

Proactive problem solver, identifying challenges and implementing effective solutions

Experienced in HR and recruitment, hiring, training, and developing high-performing teams

Highly organised and structured, ensuring efficiency in planning, execution, and follow-through

Dedicated to training and development, equipping teams with the skills to excel

LANGUAGES SPOKEN:

Languages Spoken – English, Lithuanian & Russian

REFEREES:

Available on request

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