Communications Specialist
Resume:
DANIELLE
AIRES
Bilingual English-Portuguese professional
with 5 years of experience in public relations
and internal and external communications
within public government sectors. Skilled in
managing communication channels, crafting
engaging content, and leading strategic
campaigns, I excel in enhancing
organizational transparency, stakeholder
engagement, and brand visibility. With
expertise in strategic communication
planning, project management, and digital
media, I consistently deliver measurable
results, streamlining processes and
fostering meaningful connections. Known
for adaptability and creativity in dynamic
environments, I thrive in roles that demand
cross-functional collaboration and
innovative solutions. Moving forward, I am
seeking a communications role where I can
leverage my skills to amplify messaging,
strengthen relationships, and drive
impactful storytelling.
PROFILE
PROFESSIONAL EXPERIENCE
EDUCATION
Bachelor’s Degree in Communication
and Journalism
Universidade Federal de Roraima, Brazil 2017
MBA in Digital Marketing, Content
Production and Social Media
Faculdade IBRA, Brazil 2024
KEY SKILLS
Internal and external Communications
Content Management
Project Management
Public Relations
Strategic Communication Planning
Media Outreach
Digital Communication
Content Creation and Storytelling
Social Media Management
Brand Development
Crisis Communication Strategies
Event Planning and Execution
Microsoft Office Suite, Canva, Google
Workplace
********.******@*****.***
in/danielleaires/
Denver, CO
CERTIFICATES
Branding and Marketing Yourself 2019
Defensoria Publica de Roraima (State Public Defender's Office) Brazil Internal and External Communications Coordinator 07/2015 - 09/2016 Led a strategic internal campaign and training program on humanized service, enhancing user satisfaction and cultivating a culture of excellence.
Developed communication strategies by producing partnership-focused articles, conducting interviews with institutional representatives, and highlighting community benefits to enhance public engagement. Designed and implemented protocols for formal ceremonies, enhancing event preparation efficiency by 20% and ensuring flawless execution under tight deadlines.
Spearheaded a multi-channel launch campaign for a legal aid program, leveraging videos, radio, and social media to maximize community outreach.
Implemented a strategic communication campaign to enhance awareness of services offered, increasing engagement and accessibility for underserved communities.
Designed and executed an interactive annual report, blending infographics and data visualization, enhancing institutional transparency and earning recognition from media and key stakeholders. Defensoria Publica de Roraima (State Public Defender's Office) Brazil Administrative Assistant, Communications 06/2013 - 06/2015 Developed creative content strategies that increased media coverage and public awareness of the company's services.
Spearheaded the launch of active social media channels and a YouTube presence, driving media inquiries and broadening the institution's digital reach.
Established a systematic archiving process for multimedia materials, enabling quick access to content for press releases and internal communications needs.
Orchestrated a multichannel awareness campaign, increased community engagement, boosted service access for domestic violence survivors, and secured extensive media coverage highlighting institutional impact.
Led an internal engagement campaign, increasing gift adoption for underprivileged children by 100%, strengthening institutional social responsibility and community relationships through strategic communication and outreach.
Associacao dos Defensores Publicos do Estado de Roraima (Professional Association of State Public Defenders) Brazil
Communications Manager 10/2016 - 02/2018
Managed communication channels, creating and publishing all website and social media content, enhancing engagement with stakeholders and members.
Developed and implemented a monthly newsletter, boosting member engagement by 45% and enhancing awareness of association activities, events, and key initiatives.
Planned and executed large-scale events and meetings, including high- profile annual galas, ensuring smooth logistical operations and media coverage.
Reorganized financial reporting processes, reducing completion time by 70%, enhancing clarity, and improving accounting transparency. Optimized membership management by leading annual renewals, financial reporting, and event logistics, enhancing operational efficiency and elevating member engagement.
Microsoft Public Relations and
Communications Associate Professional 2025
Participated in a cultural exchange program for professional development, fostering intercultural communication and broadening global perspectives.
Cultural Care Denver, CO
Cultural Exchange Program 08/2018 - 02/2021
Google Digital Marketing & E-commerce
Professional Certificate 2025
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