Digital Marketing Social Media

SUMANTH MEKALA

* ***** **, ****** +1-908-***-**** ***************@*****.*** LinkedIn

PROFILE SUMMARY

Multifaceted professional specializing in data analytics, product management, and web development with a strong foundation in engineering and business insights. Demonstrates proficiency in advanced analytics, visualization tools, and digital marketing strategies. Experienced in developing scalable solutions, enhancing user engagement, and optimizing business performance. A collaborative team player with a focus on innovation, strategic decision-making, and impactful project execution. CORE COMPETENCIES

• Data Analytics & Visualization: Python, Tableau, Power BI, SQL, Excel

• Web Development: HTML, CSS, JavaScript, React

• Product Management: Product Planning, Market Research, Customer Analytics

• Marketing: Social Media Marketing, Google Analytics, Digital Campaign Optimization

• Project Management: Cross-functional Collaboration, Case Study Analysis, Ad-Tech Solutions PROFESSIONAL EXPERIENCE

Associate Software Engineer Ernst & Young (EY) Jun 2022 – Dec 2022

• Designed and developed dynamic, user-friendly web applications leveraging technologies like HTML, CSS, JavaScript, and React, leading to improved client engagement and satisfaction.

• Supported the Risk and Compliance team by conducting in-depth analysis of web development requirements and implementing optimized solutions.

• Curated & reviewed data-driven PowerPoint presentations to stakeholders, enhancing team performance and communication.

• Gained expertise in solving complex guesstimates and case studies, applying logical and structured thinking to identify innovative solutions.

Intern MB-Soft Solutions Mar 2021 – Jul 2021

• Collaborated on expanding marketing channels by leveraging social media platforms like Facebook and Instagram, resulting in enhanced brand visibility.

• Performed data analysis using Google Analytics, identifying trends and user behavior to optimize digital marketing strategies.

• Explored and implemented advanced tools like Ad-Tech and Real-Time Bidding to improve campaign targeting and ROI.

• Utilized Tableau and Power BI for creating insightful visualizations, enabling data-driven decision-making. PROJECT HIGHLIGHTS

Sales Prediction for E-commerce

• Enhanced sales forecasting by implementing Extreme Gradient Boosting algorithms, achieving higher accuracy compared to Random Forest Regressor models. Utilized Tableau to develop interactive dashboards, enabling stakeholders to identify key sales trends and improve strategic planning.

Spotify Data Exploration

• Conducted comprehensive data cleaning and exploratory analysis on user preferences using Python libraries like Pandas, Matplotlib, and NumPy. Built interactive dashboards in Tableau to visualize user engagement, genre trends, and behavior patterns, driving actionable insights for personalized recommendations. Sign Language Recognition

• Designed and implemented a CNN-based deep learning model to classify hand gestures with high accuracy, integrating data augmentation and dropout techniques to prevent overfitting. Tumor Detection

• Applied Faster-RCNN algorithms for semantic segmentation of 3D voxel images, achieving precise tumor localization through advanced image pre-processing techniques.

Formula 1 Data Analysis

• Explored and analyzed Formula 1 racing data to identify performance metrics, team statistics, and the impact of weather conditions on race outcomes.

EDUCATION

Master’s in Computer Information Systems Rivier University, New Hampshire, USA Jan 2023 – Present CGPA: 3.18 B.E. in Computer Science Saveetha School of Engineering, Chennai, India Aug 2018 – Jun 2022 CGPA: 3.1 CERTIFICATIONS

• Business Management Premiership – ICTRD: Mastered communication, decision-making, e-commerce, and organizational behavior strategies. Digital Marketing Strategies – Google Analytics Academy: Acquired advanced digital campaign optimization skills. Data Visualization with Tableau – Tableau eLearning Platform: Proficient in creating interactive dashboards and storytelling with data.

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