Marketing Coordinator

Mehwish Mujahid

Toronto, ON **********@*****.*** 647-***-**** LinkedIn

SKILLS

Professional Skills: Marketing, Web Design, Project Management, Communication.

Technical Skills: Google Suite, Microsoft Office Suite, Adobe Illustrator, Figma, Canva, ClipChamp, Wix,

WordPress, Social Media Management, Search Engine Optimization (SEO).

EDUCATION

Bachelor of Commerce (Honours) - Business Technology Management May 2024

Toronto Metropolitan University

Applicable Courses: Marketing, Social Media Analytics, Professional Communication

EXPERIENCE

Marketing Coordinator MNC Gives May 2024 – Present

Content Creation: Design engaging image, video and text content using Canva and ClipChamp, boosting brand

awareness.

Social Media Marketing: Manage the organization’s presence on social media platforms, implementing targeted

campaigns and tracking performance metrics to drive growth and engagement.

Market Research: Conduct comprehensive research into organizations hosting similar events to gauge event interest

and marketing efforts.

Strategy Alignment: Engage in regular meetings regarding marketing strategy leading to well-planned and on-brand

social media posts

Research Assistant Toronto Metropolitan University Social Media Lab February – November 2023

Web Design: Designed and maintained pages for the lab's website using WordPress, enhancing the site's

functionality, aesthetics, and user experience.

Project Management: Developed and executed project plans using Asana, ensuring timely achievement of

project objectives resulting in workflow efficiency.

Report Writing: Authored detailed reports summarizing data analyses, providing actionable insights that

influenced strategic decisions.

Collaboration: Facilitated regular meetings with internal and external professionals, promoting knowledge

transfer and cross-functional collaboration leading to improved project coordination.

PROFESSIONAL DEVELOPMENT

ADaPT Program, Ted Rogers School of Management February – April 2024

Workshops: Adobe Illustrator, Google Analytics and Search Engine Optimization (SEO), Presenting with PowerPoint

Project Management Prep Program, Business Career Hub at TRSM August 2023

PROJECTS

The Foodies Project January 2025

Content Writing: Developed engaging blog posts reviewing restaurants, crafting compelling narratives to

captivate readers.

Digital Marketing & Branding: Created and launched a blog using Wix, integrating storytelling to establish a

unique online presence and enhance user engagement.

Search Engine Optimization: Implemented SEO techniques, including keyword optimization, to improve

organic traffic and website visibility.

Conversion Optimization: Applied conversion rate optimization (CRO) techniques by designing clear call-to-

action (CTA) buttons, improving user interactions and driving engagement.

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