Digital Marketing Business Intelligence

Thomas Spolar

***********@*****.*** Cell: 224-***-**** San Diego, CA

SKILLS

PowerBI

Adobe Analytics

AEM

Google Analytics

Microsoft Office

Excel

HTML

Tableau

Magento

Unica marketing automation

EDUCATION

Business Intelligence Analysis Program – UCSD Extension with Workforce ISA Started Winter 2021

HBS Club of San Diego Not-For-Profit MDP Certificate Winter 2019

Kellogg Digital Marketing Strategies Certificate Summer 2019

B.S. Degree – Major: Marketing – Minor: Business Analytics

The University of Illinois at Chicago

PROFESSIONAL EXPERIENCE

SenDx Medical/Radiometer – San Diego, CA Jan 2021 – Feb 2021

Document Control Specialist – Medical Devices

Collaborate with a team of eight to complete an audit of 30,000 customer complaints for blood gas analyzer sensors and consumables

Review hundreds of the product manufacturing documents for SOP errors/issues

Organize customer complaints & manufacturing errors into excel for deeper analysis and process improvements to send to leadership

Thermo Fisher Scientific – San Diego, CA March 2019 – June 2020

Digital Marketing Specialist – Global Merchandising

Performed segmentation analysis and evaluation of our web visitors for use in marketing automation campaigns

Performed A/B testing for web banners and marketing pages

Managed web merchandising initiatives and processes for thermofisher.com working across divisions & globe

Managed, approved, uploaded web content into AEM & CQ and rollout onto thermofisher.com

Partnered with merchandising managers across the businesses and regions to support campaigns and identify opportunities to drive incremental revenue

Analyzed KPIs and advises marketing teams of opportunities to optimize campaign performance

Trained business partners on merchandising capabilities and processes

Worked with marketing teams to gather requirements, translate business needs into technical execution for web merchandising functionality

Reported on merchandising performance and highlights insights to drive decision-making & initiative prioritization

Implemented web-only pricing promotions for divisions across the globe

Analyzed performance of banners ads and web content through PowerBI, 4ST, and Adobe Analytics

Starfire Direct Oct 2016 – June 2017

Web Content Assistant

Created a social media marketing plan and implemented it weekly on Facebook, Twitter, Instagram, & Pinterest

Contacted vendors and their brands to gather information to create product webpages in Magento using HTML

Collaborated with Catalog Team to update company website with new products – added 1,300+ products

Executed email campaigns to 20,000 Starfire Direct subscribers

Good Source Solutions Sept 2017 – March 2019

Inventory Coordinator

Prepared weekly inventory reports to accurately forecast item quantities and to inform sales staff

Analyze and forecast inventory of over 1,300+ products

Completed month end reports for warehouse inventory and accounting for all shipped sales orders

Review, adjust, and invoice sales orders, so customers were charged correctly and promptly

Worked with the sales staff to help complete their sales orders – 300 to 400 orders per month

Communicated with warehouses, shippers, and customers to make sure orders accurately delivered

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