Marketing Professional

Stacey Pollock

949-***-**** www.linkedin.com/in/staceypollock

*******.******@*****.*** Portfolio: https://staceypollock.wixsite.com/website OVERVIEW

Results-driven marketing leader with a proven track record of accelerating revenue growth across competitive industries, including medical devices, healthcare, technology, and retail. Expert in developing and executing integrated strategies that drive market share, high-revenue product launches, and customer lifetime value. Skilled at leading cross-functional teams through complex challenges—balancing tight timelines, cost constraints, and evolving market dynamics—while fostering a collaborative, high-performance culture.

AREAS OF EXPERTISE

Product Marketing Brand Strategy Demand Generation Growth Marketing Content Strategy B2C, B2B & D2C Customer Journey Digital & Traditional E-commerce Voice of Customer Data Analytics Customer Engagement PROFESSIONAL EXPERIENCE

Komodo Health, CA June 2024 to Present

(Healthcare technology startup focuses on real-world data and analytics utilizing AI and advanced algorithms.) Senior Integrated Marketing Strategist

Develops and implements data-driven growth strategies across healthcare, focusing on user acquisition, onboarding, and retention. Owns the end-to-end growth funnel, executing multi-channel go-to-market campaigns while continuously optimizing through experimentation and analytics. Collaborates with product, sales, and marketing teams to drive alignment, enhance customer experiences, and deliver scalable revenue growth. Leverages market insights and performance data to identify new opportunities, refine messaging, and improve campaign effectiveness.

● Executed data-driven demand generation strategies, increasing unique open opportunities by 81%, won opportunities by 38%, and reducing deal closure time by 134 days in six months.

● Leading cross-functional teams in the implementation of integrated marketing campaigns.

● Collaborating with sales teams to align demand generation efforts with revenue goals quarterly. Candela Medical, Irvine, CA March 2017 – March 2024

(50-year-old medical device organization focused on the global aesthetic market.) Global Head of Service Growth & Marketing, 2022-2024 Managed comprehensive acquisition, utilization, and retention marketing strategies for a portfolio of medical devices, consumables, and service contracts, ensuring alignment with organizational objectives.

● Obtained 65% / 85M global profitability upon the start-up of ServicePlus, service contract coverage.

● Increased warranty-to-service contract conversion rate by 18% through growth hacking, leading to a 25% increase in the profitability of the category.

Global Director of Marketing, 2019 to 2022

Led the development and execution of integrated brand engagement initiatives with physicians and practice providers, enhancing user experience and fostering strong relationships. Collaborated with product, sales, and creative teams to create unique marketing campaigns that drive patient engagement across digital and traditional channels, including email marketing, SEO, and paid media. Cultivated strategic partnerships with Key Opinion Leaders (KOLs) and influencers to strengthen brand activation and elevate brand storytelling, ensuring consistency and resonance with core audiences.

● Led omnichannel marketing strategies and personalized value programs that drove a 187% revenue increase.

● 67% eCommerce growth, and 40% QoQ recurring revenue.

● Spearheaded initiatives that expanded the medical spa segment by 23%, increased market share by 34%, and exceeded sales quotas by 10%.

Senior Brand Manager, Surgical and Women’s Health, 2017-2019 Spearheaded the global commercialization downstream and go-to-market strategy for the CO2 device in both surgical and women’s health categories, having developed and executed a strategic, disruptive healthcare provider marketing plan with cooperation from medical, legal, and regulatory.

● Drove a 30% increase in CO laser device sales by launching new treatments in women’s health.

● Developed and executed a patient-focused disease-state strategy, using market research to shape product positioning and launch plans.

● Aligned product, sales, and marketing teams to deliver unified messaging for HCP initiatives. Stacey Pollock 949-***-****

Health Strategies Group, Irvine, CA September 2013 to March 2017

(Global market research firm within the biopharmaceutical and medical device industries, sold to Eversana.) Manager, Marketing Content

Established a product-led content marketing strategy plan that delivered on a range of business objectives, from driving SEO to dictating content strategy, serving as the focal point of the acquisition and remarketing strategy, to directly unlock revenue potential.

● Amplified brand visibility by 65% through organic thought leadership marketing strategy, gaining articles in major publications, including the Wall Street Journal, Forbes, and CNBC, and growing leads of potential customers.

● Targeted brand personas to exceed sales lead goal by 10%, in HEOR and oncology segments. ADDITIONAL WORK EXPERIENCE

D&D Technologies, Huntington Beach, CA

Marketing Communications Manager July 2011 to August 2013

(International organization focused on the design and manufacturing of state-of-the-art gate hardware. Retail and commercial markets.)

LINE-X, Santa Ana, CA

Global Marketing Director August 2008 to June 2011

(International franchise organization with more than 550 retail locations in automotive OEM. Retail and franchise markets.) Shimano, Irvine, CA

Marketing Manager May 2004 to July 2008

(Privately held company, recognized as the world’s leading manufacturer of bicycle and fishing components. Retail and commercial markets.)

Make-A-Wish Foundation, Reno, NV

Director of Development, 5 years

EDUCATION, CREDENTIALS, and RECOGNITIONS

● Masters Certificate, Digital Marketing, Rutgers University, New Brunswick, NJ

● Bachelor of Science, Graphic Design, La Roche College, Pittsburgh, PA

● Nonprofit Management Certificate, University of Nevada, Reno, NV

● Associate of Science, Humanities, County College of Morris, NJ

● Six Sigma Black Belt Certification

● 2020 Commercial Partner of the Year, marketing efforts made to achieve 2020 revenue targets.

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