Associate Director Regional Marketing

Bristol Myers Squibb-Lawrence Township, NJ

Global Biopharmaceutical Company committed to discovering, developing and delivering new medicines.

Director, Oncology Portfolio Marketing

Led team of 3 marketers focusing on strategy and alignment across all tumor types and brands

Responsible for coordinating all brand planning and strategy, working with the other tumor leads and matrix partners (i.e. medical, executive leadership, sales and operations)

Driving growth for all oncology brands, including Opdivo, Yervoy, Opdualag and now targeted therapies

Checkmate 67T (Subcutaneous Opdivo) launch lead

Associate Director, Regional Marketing, Oncology Portfolio (2022-2023)

North Central Lakes lead regional marketing specialist and thought leader liaison. Acting RMS Director since 7/2022

Strategic Brand Planning, Budget, RCC and Professional Development Planning lead

Led team of 3 regional marketing preceptors for multiple national marketing initiatives

Acting director from July 2022 through January 2023

Responsible for developing relationships with thought leaders in assigned geography, including speaker training, third party program coordination and thought leader relationship development

Associate Director, Worldwide Strategy and Operations, Cardiovascular (2020-2022)

Centralized support for all worldwide commercial and medical asset leads (Early Assets, Eliquis, Mavacamten, Milvexian)

Worldwide commercial and medical budget oversight responsibilities

Governance process lead: coordinated and led mavacamten team through go to commercialization process (GT6)

Responsible for all congress coordination and communications, including travel, event space and attendee lists

Created and implemented Worldwide Brand Team, Commercialization Core Team and Worldwide medical team meetings for each asset

Member of the core team that created the Strategic Brand Planning process (Commercialization Choices Framework) for entire enterprise

Co-created the Camzyos W Unbranded Campaign alongside the WW Commercial lead

Served at the Strategy and Operations point for 5 Vice Presidents and 1 Executive Director (3 commercial, 3 medical)

Senior District Business Manager, Indianapolis, IN (2017-2020)

Promoted to Senior level after 2 years of consistent performance and exemplifying the four core BMS biopharma behaviors: Speed, Accountability, Passion, and Innovation

Selected as a National preceptor for Eliquis360 patient services platform (H1 2020)

CLIMB People and Resource Business Group Worldwide Communications Lead (2020)

Led the re-launch of the National Cardiovascular Sales Leadership Society (SLS) website

Possibility Lives Ambassador-served as a field ambassador for this high priority BMS inclusion initiative

Connections Mentoring Program Lead-mentored an international team of 11 BMS employees across different business units, backgrounds, and career levels

4003 Cedar Hill Ct., Floyds Knobs, IN 47119 502-***-**** ************@*****.***

Performance-driven commercial leader with 20+ years of experience driving growth for diverse pharmaceutical companies. Adept at collaborating with colleagues across multiple functions to enhance commercial and medical strategies and operations. Excellent coaching, presentation, and negotiation skills. Proven developer of people.

JAY M. SCHULTZ

EXPERIENCE

Spectrum Pharmaceuticals, Inc./InVentiv Health-Louisville, KY

Specialty Biotech Company focused on improving patient lives through palliative care products.

Oncology Sales Specialist (2011-2012)

Hired to promote a palliative care, buy-and-bill drug (Fusilev) in the Kentucky and Southern Indiana Markets.

Responsible for driving business in a generic filled competitive landscape.

Created and implemented territory business plans.

Meda Pharmaceuticals, Inc. – Cincinnati, OH

International specialty pharmaceutical firm and subsidiary of Meda AB.

Product Manager (2009-2011)

Led all launch planning for Soma250 brand in the US

Developed market analysis, created branded campaign and all associated marketing materials for the sales force

Developed eVisaid and speaker decks for sales team usage

Senior Medical Sales Representative and Managed Care Consultant (2007-2009)

Spearheaded turnaround in underperforming Cincinnati territory. Maintained responsibility for increasing total prescriptions and expanding market share

Evaluated marketplace and identified opportunities. Initiated communications with prospects. Prepared and executed strategic sales plans

Achieved President’s Club in 2008 and 2009 and received bonus payout every month in role

EDUCATION

Bachelor of Arts, Biology, Thomas More College – Crestview Hills, KY

District Business Manager, AR/LA (2016-2017)

Responsible for recruiting, coaching and managing a team of 12 experienced Sales Professionals within the assigned district covering Arkansas and Louisiana.

2017 district performance: Year-end ranking #10 of 70 Districts for combination of Market Share (40% weighting) and Market Share growth (60% weighting). Q1 2017 Ranking #16 of 70. Q2 2017 Ranking #7 of 70. Q3 Ranking #10 of 70. Q4 Ranking #30 of 70.

Managed Care point responsibilities for the Southeast region, includes working with payer marketing to provide guidance on strategy for Eliquis pull-through

Associate Manager Cardiovascular Sales & Access Learning (2015-2016)

Responsible for development and deployment of new hire training, marketing training and on-going professional development training.

Appointed as the Worldwide Value Selling Launch lead for Cardiovascular rollout

Hospital POA Sales Training Lead, co-developed multiple POA workshops with marketing team

Developed Virtual District Pilot Program for new hire representatives without a District Business Manager

Developed a Venous Thromboembolism (VTE) Educational Experience with the Anti-Coagulation Forum for the Institutional Sales Force

Institutional Sales Representative (2013-2015)

Promoted to position during sales force expansion. Responsible for all hospital selling in assigned geography.

Chosen for developmental preceptorship with the Market Access Pull/Push through team

Assisted with creation of the Institutional Business Planning template and other Q2 2015 POA materials.

Ranked #1 of 126 Institutional representatives for 2015

Territory Business Manager (2012-2013)

Hired to launch Eliquis in Louisville South territory.

Maintained responsibility for developing initial relationships in designated territory and educating physicians on Eliquis.

Evaluated marketplace trends and identified opportunities.

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