Digital Marketing Social Media

RAGHU VENKATA PRASHANTH

Marketing Analyst Digital Marketing Associate Portfolio: Raghu

Email: **************@*****.*** LinkedIn: LinkedIn/In/raghu-bypilla Mobile: +1-203-***-**** Place: United States SUMMARY

Experienced Marketing Analyst with 3 years of experience, driving impactful data analysis, campaign optimization, and digital marketing strategies. Elevated website traffic by 20% through strategic SEO implementation and boosted conversion rates by executing targeted Google Ads campaigns. Utilized Google Analytics and SEMrush to extract actionable insights, optimizing strategies and increasing social media engagement by 30%. Compiled and delivered real-time reports, refining marketing tactics and improving campaign effectiveness. Proficient in utilizing Google Tag Manager, Constant Contact, and MS Office Suite to optimize performance and accelerate business growth. TECHNICAL SKILLS

• Data Analysis & Reporting: Microsoft Excel, Google Sheets, Google Analytics, Tableau

• Advertising & Marketing Tools: Pinterest Ads Manager, SEMrush, Moz, Google Ads, Google AdWords PPC, Facebook PPC, AdMob

• Content Management & Automation: GetResponse, MailChimp, AWeber, iContact

• Web Development: HTML, PHP

• Social Media Platforms: Facebook, Twitter, Pinterest, Google+, LinkedIn, Tumblr

• Software Tools: Microsoft Office Tools, OneNote, PowerPoint

• Operating Systems: Microsoft Windows, Linux, macOS

• Email Marketing

• Customer Relationship Management (CRM)

PROFESSIONAL EXPERIENCE

Alice Tech Solutions McKinney, TX

Marketing Analyst June 2023 – Present

Technologies: Google Analytics, Google Ads, Constant Contact, SEMrush, Moz, MS Office Suite

• Analyzed website traffic, user behavior, and campaign performance using tools like Google Analytics and Semrush, identifying key optimization areas to enhance website engagement.

• Conducted keyword research and optimized website content, improving organic search visibility and driving a 20% increase in website traffic from SEO efforts.

• Executed Google Ads campaigns, refining ad performance and improving conversion rates through targeted strategies and bidding adjustments.

• Orchestrated social media marketing campaigns, increasing engagement by 30% across platforms while monitoring audience conversations to extract actionable insights.

• Employed Google Tag Manager to track website events and conversions, improving data accuracy and providing critical insights to refine marketing strategies.

• Compiled and presented detailed reports on marketing performance, conveying insights to stakeholders and adjusting strategies to maintain a 15% improvement in campaign effectiveness. M2M Computing Solutions Inc Piscataway, NJ

Software Engineer December 2022 - June 2023

Technologies: Python, Java, C++, JavaScript, NoSQL, React, Angular, Node.js, Spring Boot, SQL, PostgreSQL, AWS, Python libraries.

• Led the design, development, and maintenance of high-performance software applications utilizing Python, Java, C++, JavaScript, React, Angular, Node.js, and Spring Boot.

• Architected and optimized scalable data solutions with SQL and PostgreSQL, enhancing query performance by 30% for complex analytical tasks.

• Conducted in-depth data analysis with Python, extracting actionable insights that guided business strategies and elevated key performance indicators (KPIs).

• Built and deployed real-time web-based dashboards, increasing decision-making efficiency by 25% for business teams monitoring KPIs.

• Deployed and managed cloud solutions on AWS, streamlining application deployment, scaling, and performance monitoring processes.

• Diagnosed and resolved critical software and data-related issues, improving system stability and uptime by 15% through efficient debugging and troubleshooting.

Eficens System LLC Suwanee, GA

Market Research Analyst Intern February 2022 – August 2022

• Executed detailed market research by evaluating industry reports and surveys, delivering insights that shaped strategic business decisions.

• Analyzed competitive landscapes to assess key competitors, identifying opportunities that improved market strategies by 15%.

• Compiled and interpreted data from many sources, producing comprehensive visual reports to enhance decision-making accuracy.

• Tracked evolving market trends and emerging technologies, drafting impactful reports that supported business development strategies, increasing efficiency by 20%.

• Designed market entry strategies for new products and services, driving alignment with organizational objectives.

• Streamlined cross-functional collaboration by managing team meetings and organizing project documentation, improving project execution efficiency by 25%.

Hexon Labs (Futuryze Digital LLP) Bengaluru, India Technical Support Engineer December 2018 – November 2020 Technologies: Technical Support, Issue Diagnosis, Ticketing Systems, SLA Compliance, Knowledge Base Management, Documentation, Process Improvement, Product Testing, Usability Improvements, Escalation Management, Network Connectivity Troubleshooting, Hardware/Software Issue Resolution.

• Diagnosed and resolved technical issues across software, hardware, and network systems, ensuring minimal client downtime and efficient troubleshooting.

• Facilitated technical support through phone, email, and chat, achieving a 18% customer satisfaction rate by delivering effective solutions.

• Documented and tracked customer issues in a ticketing system, ensuring timely resolutions within SLAs and maintaining accurate records.

• Developed and maintained a knowledge base, creating troubleshooting guides and FAQs that improved efficiency and reduced handling time by 30%.

• Collaborated with product teams to provide feedback, enhancing product usability, performance, and customer satisfaction.

• Escalated high-priority issues to senior engineers, ensuring 50% promptly resolution and clear communication with customers.

EDUCATION

Master of Business Administration in Marketing and Digital Marketing University of New Haven, West Haven, Connecticut, United States January 2021 – August 2022 Bachelor of Technology in Computer Science and Engineering Andhra University, Visakhapatnam, Andhra Pradesh, India July 2014 – September 2018 CERTIFICATIONS & TRAININGS

• Attained Certification in Tableau.

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