Business Development Customer Experience

ANDREW WELLING 216-***-****

**********@*****.***

www.linkedin.com/in/andrew-welling-91b6555/

REGIONAL DIRECTOR OF SALES

Client-Focused Business Development Over-Achiever recognized for surpassing sales quotas in the office technology, software, hospitality, healthcare, B2B, and hardware solutions arenas. Marketing and Brand Strategist with a diverse skillset that leverages integrated strategies to drive engagement, sales conversions, and account acquisitions while diversifying markets, penetrating territories, and enhancing customer experience. Tenacious Change Agent uniting entrepreneurial vision with strategic people skills and operational excellence to optimize products, projects, and processes while growing revenue and relationships. AREAS OF EXPERTISE

Account Management

Business Development

Revenue Optimization

Customer Retention

Customer Relationship Management (CRM)

Territory/Market Penetration

Sales Pipeline Management

Prospecting and Lead Generation

Consultative Sales and Solutions Selling

Cold-Calling, Upselling, and Cross-Selling

Presentations, Proposals, and RFPs

Product Advertising and Promotion

Influencer and Product Marketing

Brand Positioning

Key Strategic Partnerships

Contract Negotiations

Budget Management

Performance Management

Recruiting, Hiring, and Mentoring

Risk Management

Research, Data Analytics, and Reporting

PROFESSIONAL EXPERIENCE

REVITPAY • CLEVELAND, OH • 2024 TO PRESENT

A payment processing and merchant services company. DIRECTOR OF SALES

Lead Low Risk New Client division, overseeing daily sales operations, assignments, rep activities, marketing initiatives, and co-branding efforts with agents and clients. Spearhead client onboarding for Ecommerce, POS systems, virtual terminals, SaaS solutions, and associated services.

• Drove an average of $4M in additional monthly revenue through strategic client acquisition and business development.

• Expanded vertical market presence by securing and managing high-value strategic clients. HEARTLAND SYSTEMS • CLEVELAND, OH • 2023 TO 2024

A SAAS, POS software, mercantile company that focuses on credit card processing. GREAT LAKES REGIONAL MANAGER

Directed a five-member team in the Great Lakes region while overseeing sales, recruiting, marketing strategies, and operations, including marketing and competitive research positioning. Secured contracts with major restaurant franchises, large retail businesses, and various businesses throughout the region.

• Heartland Diamond Club $75K in sales as a regional manager. Surpassed goals and expectations bt training and developing current and new salespeople.

• Quarterly Business Reviews for existing customers and generated leads for Heartland team members such as hiring and payroll solutions.

• Increased sales by carefully monitoring and directing the company CRM.

• Increased pipeline forecasting by 30% volume and a 15% increase in closing across the board for the region. HOSPITALITY CONTROL SYSTEMS • TALLMADGE, OH • 2022 TO 2023 A retail and hospitality industry POS software and hardware solutions provider. DIRECTOR OF SALES

Led a three-member team while overseeing sales, business development, and customer relations. Designed and deployed tactical plans to meet targets and drive enterprise goals. Built sustainable relationships with clients, elevating experience throughout the customer journey. Expanded accounts via targeted research and outreach and compelling sales pitches and presentations.

“Andrew is a consistent performer who is results-driven and dedicated to success. He consistently exceeded his quota while contributing to overall team goals by coaching those less experienced.” MARY B., SENIOR ACCOUNT EXECUTIVE, FTG OF GREATER OHIO

• Skyrocketed monthly revenue from $75K to $300K+ by recruiting, training, and developing current and new sales team members to surpass sales plan goals, objectives, and key results (OKRs).

• Diversified product offerings by building out programs for a restaurant, two-store chain, and franchise operations.

• Optimized sales processes by upgrading the existing CRM to automate multiple functions while implementing training and onboarding programs to facilitate market and client base expansion.

• Achieved and surpassed sales quotas. Integrated persuasive value proposition, strategic pricing, and customized proposals to sell high-end point of sale (POS) systems and repair and maintenance services to restaurant and retail businesses. SPOTON• CLEVELAND, OH • 2021 TO 2022

A company that hones businesses’ competitive edges via transformative software, point-of-sale, and payment solutions. MANAGER OF SALES

Managed and mentored a three-member Cleveland, Columbus, and Youngstown, OH team while overseeing a $1M book of business and sales, business development, and marketing operations, including competitive product positioning. Secured partnerships and contracts with major stadiums and professional sports teams, including the NFL and the MLB. FTG TECHNOLOGIES / FORMALLY MCPC AND ONNYX • CLEVELAND, OH • 2014 TO 2021 A provider of customized office technology.

SENIOR ENTERPRISE ACCOUNT MANAGER NATIONAL ACCOUNT MANAGER Promoted to lead a four-member team while managing a $2M nationwide book of business. Nurtured enduring customer relationships and revenue-generating strategic alliances and represented industry-leading suppliers, including Canon, Ricoh, Konica Minolta, HP, and Lexmark. Cultivate a culture of world-class service and operational excellence. Won Presidents Club recognition multiple times while growing the customer base by 50% and profitability by 10%

• Sustained 95%+ client retention and satisfaction through white-glove customer service and resolving sales, service, and account issues via diplomatic conflict and issue resolution.

• Conquered COVID-19 challenges, maintaining a robust pipeline and surpassing quotas. Developed revenue streams for temperature scanners, ID scanners, and other pandemic-related software products.

• Originated streams of revenue, marketing STEM and 3D printing products to education companies and diverse businesses. LAKE BUSINESS PRODUCTS • CLEVELAND, OH • 2004 TO 2014 An office technology solutions provider.

MAJOR ACCOUNT EXECUTIVE

Led a four-member team while overseeing and growing a $3M book of business and forging mutually beneficial partnerships via integrated strategies, including product placements, public relations, media coverage, and multimedia marketing campaigns.

• Hit 100% of annual plan goals by elevating corporate brand identity and recognition.

• Expanded the client base by 70%, aligning marketing to reach target audience demographics.

• Attained Canon Golden President’s Club, Canon Million Dollar Club, and HP Blue Carpet Achiever recognition by consistently exceeding customers’ expectations by providing the highest quality, most cost-efficient products.

• Acquired Fortune 500 accounts, achieving an ambitious large-scale Downtown Cleveland market expansion and marketing and closing a pivotal Playhouse Square Foundation deal. Additional role as General Manager with Ohio Business Machines – Managed a four-member team and a $7M budget while overseeing all operations, including customer relations and business development. Achieved President's Club recognition for achieving YoY business growth via strategic operations excellence. EDUCATION & CERTIFICATIONS

Coursework in Business Administration Ferris State University – Big Rapids, MI Sandler Training Challenger Training HP Network Security Certified Cannon Production, Color, Software, and Security Specialist Technical: Microsoft Word, Excel, PowerPoint, SharePoint, Teams, Outlook Google Suite CRM – Salesforce, Sales Chain Increased Accounts from O to 35 while Growing

the Sales Pipeline by 300%

Established Preferred Service Provider Status for 65% of Major League Sports Teams

Won Multiple Presidents Club Recognitions while

Growing the Client Base by 50% and Profitability by 10%

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