Ux Designer Digital Marketing

TASNEEM SINGAPOREWALA

+1-917-***-**** ****************@*****.*** tasneemsingaporewala.com

Summary

Dynamic UX Designer with a strong background in digital marketing with nearly 2 years of experience specializing in user-centered designs and website optimization. Successfully increased user engagement by 30% at Kids First Montessori through a responsive website redesign. Led the development of an online appointment system for KidsVille Pediatrics, achieving a 27% increase in NPS. Certified in UX Design by Google, equipped with strong abilities in Figma and usability testing. Committed to creating intuitive digital experiences that meet user needs and drive business success. EXPERIENCES

UX Designer at Kids First Montessori Dec 2024 - Jan 2025

● Designed and developed a responsive website that aligns with the school's brand identity, effectively showcasing its curriculum, values, and achievements to attract prospective parents hence increased user engagement by 30%.

● Optimized user experience by creating well-structured pages, including an informative "About Us" section, a comprehensive admissions page, and a dedicated review section to build trust and drive inquiries.

● Worked within platform and budget constraints to deliver a clean, functional, and visually appealing website while identifying areas for future improvements, such as enhanced accessibility features and additional interactive elements.

● Integrated their Facebook account and outstanding Google reviews page to establish a cohesive digital presence, effectively bridging the gap between their reputation and the online marketplace. UX Designer at KidsVille Pediatrics & Walmart (Academic Projects) June 2024 - Nov 2024

● Led the development of an online appointment booking system and digital form access for parents, significantly reducing wait times and administrative bottlenecks.

● Designed a mobile app user flow within 3 months using Figma, employing techniques such as storyboarding, sketching, wireframing, prototyping, and user testing.

● Conducted focus group research with five participants to refine early design concepts, resulting in a 27% increase in Net Promoter Score (NPS).

● Performed usability studies to identify user pain points in Walmart Pay and in-store features, driving actionable design improvements.

● Enhanced the Walmart website design to boost user satisfaction and increase engagement.

● Developed a centralized Wallet feature, providing seamless access to Walmart Cash, benefits, in-store account scanning, and digital receipt storage for streamlined returns DIGITAL MARKETING EXPERIENCES 2009 - 2013

Frogin Media - Co-founder & Digital Marketing Lead Go Fish Entertainment - Assistant Marketing Manager Schematic Digital - Business development & Digital Marketing specialist(junior)

● Crafted marketing strategies with a user-first approach to attract new clients and boosted user engagement by 30% through delivering intuitive and accessible campaigns.

● Designed campaigns that elevated brand awareness while prioritizing seamless, enjoyable user experiences across different platforms.

● Managed marketing budgets to optimize user reach, delivering tailored ATL and BTL activities that met diverse client and audience needs, including product launches and promotions.

● Delivered integrated digital solutions for brands like Kellogg’s India, Vaseline, and Times LIT Fest, ensuring a cohesive and user-friendly experience across channels.

● Developed cross-platform campaign strategies (Facebook, Twitter, Google AdWords) with a focus on user engagement and interaction, enhancing audience connection by 35%.

● Collaborated with different teams on various projects. Skills

User Research & Testing: Surveys, Interviews, Usability Testing, A/B Testing, Concept Testing, Design & Prototyping: Figma, Framer, Information Architecture, Wireframing, Prototyping, Responsive web, Inclusive web Analytics & Strategy: Analytical Insights, Empathy Problem Solving, Dynamic adaptability, User Behavior Insights, Accessibility Design,User Personas, Project Management, Collaboration, Communication. Tools & Technologies: Google Analytics, Miro, UserTesting, Hotjar, Jira, Agile Methodologies EDUCATION

Google UX Design Professional Certification (2024) Welingkar Institute of Management, Mumbai Diploma in Marketing & Business Development University of Mumbai, Mumbai Masters in Commerce

HR College of Commerce & Economics, Mumbai Bachelors in Commerce

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