Marketing, Digital Marketing, Sales Leadership, Market Research, Media

BRET A. RICE

Market Research Leader Product Developer Sales Strategist

***********@*****.***, 484-***-****, 135 Avondale Drive, Birdsboro, PA 19508 SUMMARY OF CREDENTIALS

Award-winning executive with 32 years of experience developing advanced advertising solutions and product implementation. Works with stakeholders at all organizational levels (including C- Suite) to build consensus and drive business metrics. A results-oriented strategist with a proven track record of growing company revenue and clients’ business through innovation and the optimization of multi-platform advertising. An impactful leader, mentor, and trainer with experience managing 53 employees across 10 markets.

PROFESSIONAL EXPERIENCE

iHeartMedia – CTV, Digital, Streaming, Automotive, Radio Bala Cynwyd, PA Regional VP of Sales & Research 02/2017 – 11/2024

• Led sales strategy across the Philadelphia and PA Area Regions; was responsible for achieving/exceeding target sales goals across 10 markets ($64MM+ during my tenure).

• Managed local Account Executives in the pursuit of new/incremental advertising revenue, churn reduction, new business counts, and the positioning of customized promotional, sponsorship, and endorsement opportunities.

• Met with key clients and advertising agencies; conducted in-field training to develop Account Executives and Sales Leadership.

• Was responsible for the creation and execution of digital marketing campaigns across CTV, Streaming Audio, Display, Podcast, Email, and Social Media platforms; conducted regular performance reviews with clients to detail increases in sales, traffic, and new customer counts.

• Worked with local sales to expand the iAC (Conquest Email) solution to non-Automotive categories such as Furniture, Recruitment, Education, Home Improvement, Business Services, Moving/Storage, and Credit Unions. A 2024 single-month campaign generated more than $1MM in profit from 376 new customers.

• Created, maintained, and trained on a variety of research resources including Scarborough, Media Monitors, Urban Science, Vivvix, and Nielsen; supported Divisional and National sales efforts with custom data programming and trending analyses.

• Appointed National VP of Automotive Research in March of 2020; was responsible for quantitative and qualitative data procurement and distribution across 149 markets. Comcast Cable – Spotlight, Multi-Screen Advertising Wayne, PA Senior Director of Research, East Division 08/2010 – 11/2016

• Established and aligned divisional goals to lead Research in growing share of national, regional, and local advertising dollars through custom data analyses and effective storytelling.

• Held 38 Researchers, across 21 markets, accountable to “Top 25 Advertiser” engagement and quarterly client call/office visit minimums resulting in a revenue impact that reached

$390.5 million in 2016.

• Worked with VP of Sales Strategy to monetize affiliate (turnkey, satellite, telco) audience gains through the enhancement of sales collateral and modification of campaign-building software.

• Acted as project manager for a variety of spatial, automotive, qualitative, and internal (political, ad exposure) software implementations and enhancements.

• Directed Divisional Analysts and associated committees in the development and maintenance of centralized data sources that reduced duplication, expanded market libraries, and increased sales efficiencies.

• As part of the Strategic Sales Team, advanced the concept of selling “audiences” to advertisers and transitioning from ratings/dayparts to impressions/behavioral targeting through psychographic profiling, segmentation analyses, and dual-screen planners. Research Director (Promoted from Marketing / Research Manager) Pittsburgh, PA 05/1996 – 08/2010

• Managed a staff of five that supported eight sales offices across six television markets.

• Appointed TCI/AT&T Media Services’ East Region Research Lead from 1997 to 2002. Led a team that created thematic mapping, conducted resource training, constructed client-facing newsletters, and assisted in the negotiation of corporate contracts for 32 DMAs in 12 states.

• Assisted Three Rivers Region Operations and third-party affiliates with various qualitative, quantitative, and customer churn analyses.

• Was a key contributor to the development and national roll-out of the organization’s premiere automotive research tools, PolkInsight and Rhiza For Media.

• Collaborated with the Pittsburgh VP/GM and Corporate Automotive Director to create multiple hyper-targeted advertising campaigns that involved data matching and served the Education and Automotive verticals.

• Constructed themed “heat” maps and cluster-based research analyses for National Sales initiatives including Fox Studios, Papa John’s, Rite Aid, Sears, Macy’s, BMW, and Lexus. Competencies: Resource Proficiencies:

• Brand Development

• Advertising Strategy

• Integrated Marketing

• Media Planning

• Market Research

• Strategy Formulation

• KPI Tracking

• Streaming Audio Marketing

• CTV & Social Media Marketing

• Digital & Attribution Marketing

• Lead Generation & Prospecting

• Conversion Tracking

• AdRelevance

• Alliance for Audited

Media

• Am Comm Survey

• Audience Query Tool

• AUTOFLYTE

• CableTrack

• comScore

• Dun & Bradstreet

• iHeart Auto Connection

• IHS Polk

• iServiceNow

• Media Monitors

• Microsoft Suite

• Miller Kaplan

• MOSAIC

• MRI

• Nielsen

• Salesforce

• Scarborough

• SQAD

• StrataVIEW

• Tableau

• The List

• Total Access

Portal

• Vivvix

• XVIN

Industry Awards & Accomplishments:

• iHeartMedia – Quarterly/Annual Budget Buster

• Comcast Spotlight East Division – Recognition of Excellence Award

• Video Advertising Bureau – Advanced Advertising Sales Achievement Award

• Video Advertising Bureau – Corporate Sales Achievement Award

• Video Advertising Bureau – Large Market Sales Achievement Award

• AT&T Media Services – Pittsburgh’s Most Valuable Employee Award

• TCI Media Services – Pittsburgh’s Team Vision Award Education:

• Kent State University – B.A. Telecommunications, F.O.C. Business Communications, Honors College member, 1990; Recipient of NCAA Division I Scholarship (1986-1990); GPA: 3.82 in Major, 3.62 Overall (Cum Laude)

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