Sr. Director of Marketing
Resume:
Kara Mjones
Austin, TX • +1-701-***-**** • ************@*****.*** • linkedin.com/in/kara-mjones
Founder
Bringing over 15 years of experience in marketing strategy, team leadership, and analytics across various industries.
-Secured a 150x revenue increase in 18 months through innovative go-to-market strategies and cross-team collaborations.
-Driving business transformations with automation in high-growth environments with 20 to 10,000+ employees and over $1B in annual revenue.
WORK EXPERIENCE
Reimagine Work Coaching • 12/2019 - Present
Founder
Torchy's Tacos • Austin, TX • 02/2024 - 11/2024
Over 130 locations opened, and hundreds of thousands of Taco Junkies added to the Torchy’s lifestyle; gourmet tacos from Austin with love. Sr. Director of Marketing
Developed transformative coaching programs within 3 months that enabled professionals to regain personal time, enhancing overall life satisfaction and well-being.
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Achieved a 150% growth in CRM KPIs within 4 months by optimizing digital marketing strategies and leveraging A/B testing for content effectiveness.
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Executed comprehensive web strategies that boosted user engagement by 42% within 6 months, aligning development with key stakeholder needs and campaign management.
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Developed and executed growth & data-driven decision making corporate strategies that align with company-wide priorities, leading to a 35% revenue increase through customer-focused initiatives and trend analysis.
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Transformed team structure and leadership culture, resulting in a 30% increase in project efficiency through mentorship programs within 6 months.
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Implemented integrated marketing strategies with third-party vendors, resulting in a 51% revenue growth within 10 months by optimizing display and search campaigns.
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Streamlined the QBR preparation process, reducing time spent by 40% while ensuring comprehensive analysis of business performance and market trends, fostering informed executive decisions.
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Drove cross-functional collaboration on a website redesign, enhancing user retention and achieving a 40% increase in average session duration within 6 months.
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Transformed corporate strategy by integrating user insights and competitive analysis, resulting in a significant uplift in brand perception and market positioning.
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Meta Facebook • London, England, UK • 01/2013 - 12/2022 Director of Global Marketing: Travel, Ecommerce, Gaming Global SMB Sales Lead: Travel & Entertainment
Spearheaded the planning and execution of a comprehensive marketing tech stack, enhancing CRM systems and ROI measurement, resulting in a 30% increase in campaign efficiency within 6 months.
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Led a diverse team of five across multiple functions, enhancing collaboration and achieving a 30% increase in project delivery efficiency within 6 months.
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Drove B2B international expansion by establishing a global marketing team and leveraging AI automation, resulting in a 150X revenue increase within 18 months.
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Achieved a revenue increase of 36x within 24 months by aligning eCommerce, Travel, and Gaming strategies, enhancing advertiser engagement through targeted insights and product creation.
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Developed scalable GTM strategies within 6 months, enhancing product launches and reaching 1B new users in emerging markets through cross-functional collaboration.
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Achieved a 150% increase in user engagement within 3 months by leveraging AI automation tools and targeted messaging across digital platforms.
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Enhanced Facebook/Meta ad performance by 40% within 6 months through targeted audience segmentation and personalized marketing strategies, driving higher ROI.
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Spearheaded cross-functional collaboration to align marketing initiatives with business goals, driving a significant uplift in campaign performance and brand perception without relying on metrics.
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Defined and exceeded KPIs for reach by 300X, consideration 150X, and conversion 100X by creating product portfolios, demos, narratives, blogs, and case studies.
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Enhanced marketing performance by 40% within 12 months through a comprehensive GTM strategy that integrated customer insights and digital channel optimization.
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Oversaw five direct reports (and 50 skip levels) while enhancing interdepartmental communication, leading to a 25% improvement in project turnaround time within 6 months.
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Spearheaded cross-functional initiatives to align multi-year marketing strategies with business goals, significantly enhancing brand perception and user engagement without relying on metrics.
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Increased book of business from $50K to $45M within 24 months by leveraging analytics tools and fostering cross-functional partnerships, driving sustained revenue growth.
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Drove a 40% increase in market share within 18 months by implementing a targeted international expansion strategy for diverse advertisers, enhancing brand visibility.
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Boosted stakeholder adoption by 40% within 6 months by forging strategic partnerships with C-Suite leaders, enhancing alignment with customer needs.
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Leveraged cross-functional leadership to execute strategic planning initiatives, resulting in a 30% improvement in ad performance and global market penetration within 12 months.
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Vitrue a start-up acquired by Oracle • Cincinnati, OH, USA • 01/2011 - 12/2013 Head Of Analytics And Account Management
Supervalu • Eden Prairie, MN, USA • 01/2008 - 12/2011 Lead Brand Manager And Project Manager
EDUCATION
Masters in Project management
University of St. Thomas
Bachelor Of Arts Cultural Anthropology
University Of Oxford • Oxford, UK
CERTIFICATIONS
Project management
Expanded account management team from 1 to 8 within 6 months, creating a scalable framework that supported growth for 400 personnel.
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Developed comprehensive sales training programs within 3 months, empowering representatives with sales-enablement collateral that enhanced customer engagement by 55%.
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Mentored ten people to leadership positions and created the Facebook Mentorship program.
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Introduced the Enterprise Community Program, scaling digital product platforms to reach millions of new businesses.
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Coordinated with major P&G brands, including Tide, Gillette, Olay, and Pampers, to define data requirements. Established data collection on business strategies, research methodologies, and objectives.
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Increased global accounts from 5 to 32 within one year by developing a localized digital content strategy targeting emerging markets.
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Provided feedback loop to engineers of customer insights and UI designers on needs vs. wants. Coordinated with major P&G brands for international expansion (Tide, Gillette, Olay, Pampers) .
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Achieved profitability for Vitrue within 12 months by developing innovative monetization packages and frameworks, leading to the company's acquisition by Oracle in 2013.
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• People manager to a team of five analysts around the country. Led three assistant brand managers to deliver on projects from concept to shelf for one of world's largest grocery and consumer packaged goods (CPG) private label retailers.
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Designed and built project management system covering up to 50K simultaneous projects.
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AWARDS & SCHOLARSHIPS
Partnerships Top Award
Top company speaker
Meta
Keynote Speaker
Women in Technology
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