Social Media Retail Sales
Resume:
Craig K. Cohen
Round Rock, TX, *****
*********@*****.***
SUMMARY
Dynamic VP of sales with over 25 years of progressive leadership experience. Proven record of driving revenue growth, including increasing annual revenue to over $6MM at Moonies MF LLC and originating over $12MM in the first year at Chase Bank. Expertise in building and leading high-performing sales teams and developing strategic sales plans. Committed to leveraging deep industry knowledge and exceptional mentoring skills to contribute to organizational success.
WORK EXPERIENCE
President, Moonies MF LLC
Central Texas – Nov 2017 – Sept 2024
Owner Operator of multi-unit restaurant
Opened four new locations within a 6-year period
Successfully managed staffing, payroll, bookkeeping, and all operations, ensuring profitable results
Increased revenue to over $6MM per year
Managed all marketing strategies and social media initiatives
Managed real estate for new locations, including funding, buildouts, and operational execution
National Mortgage Banker, Chase Bank
Cedar Park – Aug 2014 – Nov 2017
Originated over $12MM in personal production during the initial 12 months
Boosted branch production by 125%
VP Strategic Asset Group, AVP Wholesale Division, IndyMac Bank, OneWest Bank
Austin – Sep 2006 – Mar 2014
Conceptualized and implemented a team sales plan, scaling from startup to fifteen wholesale account executives
Secured the top position for wholesale production in revenue and units funded within the first year
Designed HARP, a program that was adopted by the Obama administration
SVP Wholesale/Retail Sales and Operations, Bay Capital Corp.
Owings Mills – Jun 2002 – Jul 2006
Oversaw comprehensive mortgage operations with a focus on sales effectiveness and operational efficiency
Trained over two hundred new Wholesale Account Executives, enhancing overall team performance
Expanded company revenue from $2 million to over $75 million monthly
FVP Retail Sales Manager, Loan Officer, Numax Mortgage Corporation
Germantown – Dec 1994 – Jan 2002
Attained top producer status in 20 of 24 months during the first two years
Honored as Loan Officer of the Year in 1996
Promoted to Retail Sales Manager, leading to a growth of over 40% in the retail division
EDUCATION
Elon University
B.S., Pre-Med, Kinesiology – Jan 1991 – Dec 1994
Elon, USA
Computer Learning Center
Certification, MS Word, and MS Excel – Sep 1996 – Oct 1998
Rockville, USA
SKILLS
P&L management
QuickBooks accounting
Balance sheet management
Marketing and social media management
Real estate procurement and management
Loan origination
Team management
Sales strategy implementation
Customer relations management
Regulatory compliance
Leadership
Training and coaching
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