Regional Sales Manager

LAURA SHAFER

REGIONAL SALES MANAGER

Circle Pines, MN 55014 763-***-**** *****.*.******@*****.*** Experienced Regional Sales Manager with a 16-year track record of driving revenue growth, optimizing operational efficiency, and cultivating high-performance teams. A results-oriented problem solver, thrives on tackling challenges head-on and finding innovative solutions. Self-directed and motivational leadership style empowers individuals to exceed expectations and achieve collective success. Keen eye for identifying opportunities and implementing strategic initiatives, consistently delivers exceptional results while maintaining a focus on customer satisfaction and long-term business growth.

Regional Sales Manager, 01/2024 - Current

Hint Inc. – Minneapolis, MN

• Led sales operations across multiple states, driving revenue and market share growth

• Spearheaded Hint Water launch in Minnesota, making it the top-performing region at Target Managed key accounts (Target, Walmart, Hy-Vee, Lund's, Festival, Knowlan's), boosting sales and strengthening partnerships

•

• Analyzed market trends, set sales targets, and optimized Direct Store Delivery (DSD) routes to meet demand

• Managed inventory, orders, and warehouse operations, ensuring product availability and efficient distribution

• Built relationships with store managers and regional buyers, securing premium shelf space and promotions

• Monitored key performance metrics (EBITDA, profitability) and adjusted strategies for financial optimization

• Led field sales efforts, ensuring effective merchandising and promotional execution Ranked among the top 15 Target accounts nationally for 3 years and grew brand visibility at key retailers like Lund's, Kowalski's, and Festival Foods

•

• Increased regional sales by implementing strategic marketing plans and nurturing key client relationships. Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.

•

Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

•

Market Manager, 02/2023 - Current

Hint Inc. – Minneapolis, MN

• Led multi-region sales operations, driving revenue and market share growth Opened new markets, launching Hint Water in Minnesota and making it the top-performing region in Target stores

•

• Managed key retailer accounts (Target, Walmart, Hy-Vee, etc.) to strengthen partnerships and increase sales

• Directed sales teams, providing coaching and performance feedback to meet revenue goals

• Negotiated promotional deals, secured premium shelf space, and optimized sales routes Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.

•

• Achieved sales goals and service targets by cultivating and securing new customer relationships. Senior Area Sales Manager, 01/2022 - 02/2023

Hint Inc. – Minneapolis, MN

PROFESSIONAL SUMMARY

WORK HISTORY

• Managed sales teams across multiple markets, consistently exceeding targets

• Developed sales strategies, improving regional revenue and market penetration

• Led contract negotiations, securing key retail partnerships and high-visibility placements

• Collaborated with marketing and supply chain teams to align sales efforts with company goals Area Sales Manager, 10/2020 - 10/2022

Hint Inc. – Minneapolis, MN

• Managed sales teams, developing data-driven strategies to increase regional sales

• Provided ongoing coaching, improving team performance and customer engagement

• Ensured efficient DSD operations, resolving challenges and meeting sales goals Market Manager, 10/2019 - 03/2020

OTG – Minneapolis, MN

• Oversaw operations for multiple retail locations at the Minneapolis airport

• Managed a team, ensuring high customer satisfaction and operational efficiency

• Led promotional campaigns and managed P&L to meet profitability goals Territory Sales Manager, 01/2010 - 01/2019

Bernick's – Minneapolis, MN

• Managed product ordering and sales for 122 stores, growing market by 15% annually

• Communicated with store managers to promote new products and sales strategies

• Led product placement, merchandising, and inventory management

• Sales Strategy & Execution • Team Leadership & Coaching

• Account & Territory Management • Market Expansion & Forecasting

• Promotional Negotiation • Cross-functional Collaboration

• Sales forecasting • Training and mentoring

• Sales presentations • Forecasting skills

• Managing quotas • Order management

• Sales expertise

SKILLS

Contact this candidate