Business Development and growth acceleration

SAMIR HAMAIDI - MBA CXO & NED Experience

Doha, Qatar ■ +974-****-**** ■ ********@*******.***

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- CAREER SUMMARY & OBJECTIVES:

A dynamic and accomplished executive with an MBA and a B.Sc. in Mechanical Engineering; results-driven expert with 28+ years of leadership experience in corporate strategy, strategic planning, P&L management, business development and business transformation. Proven ability to drive and accelerate growth, optimize operations, and execute high-value M&A, market expansions, and turnaround strategies. Expertise primarily spans, but is not limited to, telecom, fintech, manufacturing, digital twin technology, logistics, real estate, streaming media, and professional services. Adept at advising boards, leading cross- functional teams, and unlocking business potential through data-driven decision-making. Seeking a senior leadership role (CXO, Executive Director, NED, or Senior Advisor) to drive strategic growth and shareholder value within forward-thinking organizations committed to sustainable growth across geographies and industries.

CORE OF COMPETENCIES:

Strategic Leadership & Growth – Business development and transformation, M&A, P&L management, corporate strategy, business excellence, shareholder value creation

Financial & Operational Excellence – Budgeting, cost optimization, revenue strategies, risk management, lean process improvement

Go-to-Market & Market Expansion – GTM strategy, market intelligence, product development, pricing strategy, international growth

Business Advisory & Investments – Investment & divestment strategies, business modeling, digital transformation, governance, fostering sector-specific ecosystems and managing strategic agreements

Cross-Functional Project Management – Process re-engineering, contract negotiations, supply chain management, operational efficiency

Technology & Innovation – Digital platforms, AI/AR/VR applications, wireless infrastructure solutions, fintech, digital twin technology

Real Estate Economics & Appraisal – Proficient in tenant-mix strategies, feasibility studies, crafting compelling value propositions, and HMA & MMA negotiations.

Industry Expertise – Telecom, fintech, marine services, logistics, manufacturing, industry clusters & contracting, real estate, streaming media, trading, consumer insights & data analytics, professional services.

KEY SOFT SKILLS:

• Analytical & Critical Thinking - Proficient in conflict resolution, understanding group dynamics, leading cross- functional teams, and managing stress effectively.

• Persuasive & Dynamic Leadership - Demonstrates astute strategic leadership, versatility, resilience, adaptability in various business environments, commitment to continuous learning.

• Problem-Solving & Communication - Skilled in effective communication, time management, multi-tasking, decision- making, leading executive business advisory.

• Languages & Culture - Fluent in English, native and bilingual in French & Arabic, cultural adaptability with a broad strategic outlook.

PROFESSIONAL EXPERIENCES:

1- Chief Growth Officer / CEO: Trade Venture International - Doha, Qatar Sept. 2021 – T0 Present TVI, is a conglomerate of innovative (SBUs) operating in challenging industries such as commodities, raw materials and FMCG trading in MENA

& East Africa, biocidal advanced manufacturing, manufacturing operations consulting, cement & GGBFS production, temporary structures & SAMIR HAMAIDI - MBA CXO & NED Experience

Doha, Qatar ■ +974-****-**** ■ ********@*******.*** 2

overlays for sports facilities, and TowerCo’s Solutions Provider & Digital Twin Technology. In addition to its organic growth, TVI is expanding into downstream industries to enhance its expertise and business practices in the international trade & development arena, aiming to create a competitive edge in the region, sustain its value proposition to customers, and generate long-term value to its shareholders.

- Key Responsibilities:

• Lead the development and implementation of the company's corporate strategy & planning

• Evaluate new market opportunities & initiatives in alignment with the group's vision and mission

• Oversee and negotiate e2e supply (S2P) contracts and commercial terms for commodities including vessels chartering.

• Draft and implement the (GTM) strategy

• Develop and implement revenue strategies, company’s growth plan and B2B marketing strategies

• Manage P&L, budgeting, KPIs, SWOT analysis, and Balanced Scorecard responsibilities

• Lead (BPI) and operational excellence activities to effectively engineer the overall efficiency

• Oversee export and import operations

2- Group Chief Business Development Officer: Qatari Investors Group - Doha, Qatar July 2018 – Aug 2021 Qatari Investors Group (QIG), a publicly listed company on the Qatar Stock Exchange (QSE), is a leading conglomerate renowned for delivering high-quality business and service reliability across various industries. These industries include industries & contracting, manufacturing, real estate, technology & Fintech, international trading, marine services & logistics, retail, and investment products. QIG significantly contributes to the State of Qatar through strategic partnerships and continuously creates value for its shareholders, employees, customers, and the community.

- Key Responsibilities:

• Led and drove the Group Marketing, Communications & IR Dept.

• Led and drove the entire business development function across the group

• Led and drove the group diversification strategy, M&A and overseas FDIs activities

• Served as a NED Board Member of MSC Qatar and MEDLOG Qatar

• Chairperson of QIG’s Strategy & Investment Committee

• Served as a Member of The Group Tender Committee

• Oversaw the Real Estate Division, including master planning reviews, tenant-mix strategy, real estate economics & appraisal

- Some of the Accomplishments:

Led and drove the corporate and strategic planning functions, and Developed go-to-market (GTM) strategy

Led the strategic objectives and trade-offs across the group

Led business process improvement (BPI) and operational excellence initiatives leading to a cost reduction 0f 16%

Led & executed lean manufacturing & process optimization within QIG Industries lowering the labor cost, inventory & flow time

Oversaw project & financial management, source-to-pay (S2P) processes, and project contracting strategy

Fostered strategic alliances and partnerships with the legal framework of business responsibilities 3- Strategic Business Development Director: Edara Holding- Doha, Qatar Apr 2015 – Jun 2018 Edara Holding was a prominent Qatari private organization, managing a diverse portfolio of mid-sized, multi-disciplinary companies. These companies spanned various sectors including real estate economics & appraisal, streaming media (OTT), trading, retail, sports management and marketing, consular operations services (France, Germany, USA, and UK), identity & primary source verification (PSV), property & facility management, shopping mall reassessment and mix-tenant design & strategy, elite lifestyle management & VIP concierge services. Many of these business lines were supported by international franchises such as Century21, Coffee Bean & Tea Leaf, Chocolate Jeff DE Bruges, Quintessentially, and Usave. The Holding aimed to expand its business lines in alignment with its leadership’s vision of diversity, value creation, and strategic growth, particularly in specialized industries like OTT, to fulfill its commitment to excellence in a promising economic environment.

- Some of the Accomplishments:

Directed the overall corporate strategy and planning of the holding

Redefined the business strategy of the holding and its strategic business units (SBUs)

Managed diversification, divestment, and reinvestment initiatives of the holding, increasing its ROE & solvency significantly

Served as a Board of Trustees Member of the OTT Company SAMIR HAMAIDI - MBA CXO & NED Experience

Doha, Qatar ■ +974-****-**** ■ ********@*******.*** 3

Led marketing and communications activities of the holding and its SBUs

Oversaw the Real Estate Division, including master planning reviews, tenant-mix strategy, real estate economics & appraisal

Started-up an offshore OTT company, providing a comprehensive large-scale digital streaming media platform across MENA

Negotiated and acquired streaming media contents, including premium live channels, SVOD, TVOD, and EST

Concomitantly served as Quintessentially Qatar General Manager, which was part of Edara Holding under a Franchise agreement that included 3 sister businesses: Q Lifestyle, Q Travel and Q Events 4- Country Managing Director: Nielsen (NIQ) - Doha, Qatar Jun 2010 – Mar 2015 Nielsen Company was established in 1923 to become nowadays known as NielsenIQ (NIQ) the world’s leading provider and a global measurement and data analytics company, provides a complete, unbiased view of consumer behavior, globally. The company covers markets in 90 countries, which it claims covers 90% of the world’s population. Powered by a consumer data platform and fueled by analytic capabilities, NielsenIQ enables decision-making for the world’s leading consumer goods companies and retailers. Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms

- Some of the Accomplishments:

Led and drove Nielsen Qatar start-up

Led the diversification of Nielsen’s business portfolio from Telecom-sector only to multiple sectors

Reengineered business processes to effectively mitigate project operational expenses (OPEs) by 34% decrease

Implemented the Luminary Client Strategy for the telecom and media industries in line with the global company vision

Started-up the very first (BPO) center in the GCC as a nearshoring concept for project execution increasing gross profit by 22%

Client Business Partner of one of the largest Media Network Company in the world

Fostered a culture of exceeding service, productivity, and efficiency targets, thereby expanding the total accessible market

Guided the business strategy, annual operating plan, and P&L roadmap of Nielsen Qatar.

Developed strategic plans to advance the company’s mission & objectives, enhancing revenue, profitability, and growth

Provided strategic direction for global projects, ensuring their viability and suitability to maintain bottom-line accountability 5- Corporate Strategy Manager: Orascom Telecom Algeria Sep 2009 - Apr 2010 Orascom Telecom was a leading international telecommunications public listed company operating GSM networks in high growth markets in the Middle East, Africa and Asia, having a total population under license of approximately 510 million with an average mobile telephony penetration of approximately 49% as of December 31st, 2009. Orascom Telecom operates GSM networks in Algeria ("OTA"), Pakistan

("Mobilink"), Egypt ("Mobinil"), Tunisia ("Tunisiana"), Bangladesh ("Banglalink"), North Korea (“Koryolink”) and Canada (“Wind Mobile”) through its indirect equity shareholding in Globalive Wireless. In addition, it has an indirect equity ownership in Telecom Zimbabwe

(Zimbabwe) and through its subsidiary Telecel Globe, OTH also operates in Burundi, the Central African Republic and Namibia. Orascom Telecom had almost 93 million subscribers as of December 31st, 2009. Initially inducted as a Geomarketing Manager, I demonstrated exceptional performance, charting a phenomenal growth curve that earned me a promotion to Corporate Strategy Manager.

- Some of the Accomplishments:

Spearheaded OTA’s Strategy Transformation Project with Oliver Wyman Firm, developing three multi-year growth scenarios

Crafted a corporate strategy that accounted for long cycles & macro-trends, including a Contingency and Business Continuity Plan

Critically evaluated and articulated both the strategic approach & aesthetic execution of the (GTM) strategy

Achieved a 20% reduction in time-to-market (TTM) through process reengineering

Developed an efficient strategic KPIs dashboard, balanced scorecard to monitor the business transformation process

Realized a 17% reduction in CAPEX through asset monetization findings

Developed a new value proposition encompassing brand architecture, offerings, pricing, segmentation, and CLM

Reengineered the time-to-market (TTM) process and the budgeting and planning processes

Implemented a marketing-driven business model for the 2.5 & 3g network deployment

Conducted conjoint analysis on the trade-offs in mix-marketing and mobile services OTA pricing.

Stabilized the (ARPU) by emphasizing marketing promotions and offers, resulting in increased Minutes of Use (MoU) by 30% SAMIR HAMAIDI - MBA CXO & NED Experience

Doha, Qatar ■ +974-****-**** ■ ********@*******.*** 4

- PREVIOUS PROFESSIONAL EXPERIENCES:

6- Marketing Strategy Manager: Orascom Telecom Algeria Apr 2008 - Sep 2009 7- Geomarketing & Market Intelligence Manager: Orascom Telecom Algeria Apr 2004 - Apr 2008 8- Geomarketing Manager: Orascom Telecom Algeria Sep 2001 - Apr 2004 9- Commercial Manager: PharmaProf Eurl - Algeria Oct 1996 - Aug 2001

CONFERENCES HELD & AWARDS:

September 2004: Successfully led the Djezzy Network Troubles Ticketing Application project utilizing the GIS Web Map Interface. Served as Vice-Chairman of The Arab Conference in GIS Arab Map, Cairo, Egypt. Delivered an advanced presentation and was honored with a Conference Medal and an Appreciation Award Certificate. April 2005: Presented the GIS Web Solution for GSM Customer Support for Djezzy’s Network at the Geospatial World 2005 Conference in San Francisco, USA. Recognized as an advanced speaker and awarded an Appreciation Award Certificate for contributions to advancing state-of-the-art technology.

EDUCATION:

EDHEC Business School, Lille - France - Master's degree - Executive MBA in Change Management July 2006 ECO-FAM Business School, Algiers - Algeria - Diploma in Marketing Oct. 2000 Faculty of Technology – Saad Dahlab University, Blida - B.Sc. degree in Mechanical Engineering July 1995

– Major in Energetics

TRAININGS AND CERTIFICATIONS:

o Quintessentially Global Workshop Sales & Marketing, Hong Kong May 2015 o Nielsen Global Leadership Program, Doha July 2013 o Telecoms Market Forecasting, IIR Telecoms & Technology, Vienna Sept 2008 o Telecoms Mini MBA, Telecoms Academy, London Dec 2007 o Human Performance Management & Leadership, EMC, London Oct 2007 o Geospatial Intelligence Production Certificate Program: International Users Conference - Orlando, USA Jun. 2006 o Geospatial Resources Management Certificate Prog.: Geospatial World 2005 Conference – San Francisco, USA Apr. 2005 o Project Management Supervisory Skills & Techniques, C.E.S.I., Toulouse Dec 2003 o Geo-Marketing Telecom Practices, Institut d’Analyse Géographique, Paris Oct 2003

INTERESTS & HOBBIES:

Passionate about digital transformation, fintech, Artificial Intelligence (AI), and blockchain technologies

PADI-certified scuba diver with advanced open water certification

Avid tennis fan, particularly following the ATP tour

Keen interest in the automotive industry

Enthusiast of global travel, culinary exploration, and cultural experiences.

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