Marketing Professional

Arpita Kaushik

Fremont, CA 408-***-**** **************@*****.*** Linkedin.com/in/kaushikarpita/ OBJECTIVE

Enthusiastic and creative marketing professional with a master’s degree in marketing, eager to leverage excellent communication, presentation, and organizational skills to inspire and educate students as a teacher. Dedicated to fostering a positive and engaging learning environment by applying experience in strategy development, relationship-building, and creative problem-solving. EDUCATION & CERTIFICATIONS

Masters in Marketing.

Bachelor Of Science in Biotechnology, University Of Rajasthan. Certificate in Digital Marketing, Google Digital Garage. Certificate in Social Media Lead Generation, LinkedIn Learning Organization. Marketing Solution Fundamentals, LinkedIn.

Key Skills

Effective communication and presentation

Team collaboration and leadership

Creativity and adaptability

Strategic planning and project management

Data analysis and reporting

Critical thinking and problem-solving abilities.

Technical Skills

Hubspot, Canva, Analytics, Mailchimp, Facebook Ad Manager, Sharp Spring, Constant, Saas, Google Cloud, Azure, SEMRush, Constant Contact, Microsoft Office Suite (Word, Excel, PowerPoint), Slack, Microsoft Teams, Google Suite PROFESSIONAL EXPERIENCE

Marketing Strategist – Sky Schools (IAHV.ORG) Remote, CA July 2023 - Nov 2024

● Deploy digital marketing strategy utilizing client testimonials, promo codes, and referral programs, resulting in a 5% surge in new lead-form submissions.

● Analyze web traffic metrics, to recommend data-driven insights to improve online presence.

● Drove a 10% monthly increase in fast-growing organic website traffic through inbound marketing techniques and consistent, engaging social media posts.

● Established KPIs for marketing campaigns, by collaborating with stakeholders and analyzing campaigns, achieving a 5% boost in click-through rates (CTR) and a 7% rise in social media engagement.

● Implemented A/B testing initiatives focused on targeted demographics to foster increased engagement levels, resulting in 2% of new user onboards and enhanced brand awareness.

● Optimize the customer journey and increase customer lifetime value by enhancing the website user experience by testing various color patterns and navigation tools on the website, increasing CTR. Lead Generation Specialist – Asante Africa Foundation February 2023 - July 2023

● Designed effective email marketing campaigns focused on engaging potential customers, and increasing the number of clients registered for yearly events.

● Utilized CRM systems to automate lead nurturing campaigns, leading to improved lead management and increased conversion rates by 3%.

● Crafted compelling and persuasive marketing collateral, including brochures, flyers, and emails, to captivate the target audience.

● Developed and executed strategies to attract qualified leads through various online channels.

● Identified new business opportunities by conducting in-depth research on prospective accounts and pinpointing key decision-makers within organizations. Digital Marketing Associate – Jobprepped Fremont, CA April 2021 - July 2022

● Implemented automation tools for outbound lead generation by creating engaging content such as blogs and social media content, yielding a 10% reduction in lead response time and a 5% boost in overall conversion rates.

● Executed A/B testing within campaign initiatives, including personalization for customers and subject lines with the best open rate, resulting in enhanced engagement, reduced bounce rates, and a 6% increase in conversion rates.

● Developed and executed brand awareness campaigns by crafting compelling messages, eye-catching visuals and engaging social media content, propelled monthly leads by 10%.

● Implemented a comprehensive social media strategy, by creating a customer persona and responding to the targeted segments needs, achieving 15% surge in engagement and a 5% increase of follower base.

● Crafted and implemented a highly effective link-building strategy, leading to a 20% uptick in organic search traffic and a 10% improvement in search engine rankings within a few short months.

● Launched and managed a PPC lead-generation campaign across multiple social media platforms leveraging Google Analytics and onboarding optimization techniques to drive a 5% in qualified leads. Digital Marketing Specialist – Jai Ho TV San Jose, CA March 2016 - June 2018

● Conducted in-depth market research utilizing surveys and data sources to discern consumer preferences related to OTT (Over-The-Top) platforms to better understand consumption habits.

● Proficiently managed social media accounts using Hootsuite to streamline content distribution and engagement using automation to schedule content to post on multiple social media platforms.

● Monitored and analyzed web traffic through the utilization of Clicky, providing data-driven insights for informed decision-making.

● Significantly increased web traffic by evaluating and implementing email marketing campaigns, generating a substantial $30k in revenue and securing 80+ returning clients.

● Amplified website ranking and attracted an extensive customer base by gaining a deep understanding of prospect behavior and executing successful digital marketing strategies. Marketing Specialist – Rex Impex Jaipur, India May 2010 - October 2012

● Ensured integrated marketing calendar aligned with latest strategies across all channels and remained consistent with overall national brand marketing plans to collaborate with retail and wholesale channel teams to maintain cohesion.

● Fostered 3 strategic partnerships by identifying and proposing potential business collaborations (B2B), to coordinate with potential partners and attending high-profile networking events.

● Maintained high levels of customer retention and fostered repeat business by spearheading effective customer relationship programs and consistently tracking customer satisfaction.

● Developed and executed strategic marketing plans by conducting comprehensive market research and conducting customer segmentation analysis.

Volunteer Experience

Contact this candidate