Business Analyst II

ELHADJI NIANG Cincinnati, OH 513-***-**** ********@*****.***

Results-driven and performance-focused professional with a proven track record in digital marketing, technical analysis, and business operations. Strategic thinker and problem solver, adept at managing and operationalizing digital marketing concepts with innovative approaches.

Highly resourceful with strong judgment, excelling in both leadership and collaborative roles. Known for exceptional attention to detail and the ability to optimize all communication channels to support operational goals. Brings cross-functional expertise in digital marketing, database analytics, project management, and budget planning. Fluent in French and recognized for versatility—able to wear multiple hats while maintaining efficiency. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Access), with a strong ability to drive action-oriented leadership and impactful results. EDUCATION

IntelliPaat Certificate of SQL - CSM (Certified Scrum Master) certification - Lean Six Sigma Green Belt Certification with emphasis on enhanced profitability, cost reduction, waste/defect elimination and process efficiency - Google Certificate of Business Intelligence - Google Certificate of Data Analytics - Master of Business Administration (MBA) and Master of Public Administration (MPA) Northern Kentucky University - Bachelor of Arts in Political Science (Cum Laude) The City College of New York

PROFESSIONAL EXPERIENCE

Business Analyst II Priority Dispatch, Inc.

Cincinnati, OH 2024-Present

• Identify, define, and document business functions, processes, objectives, and system access requirements.

• Lead business process reengineering and improvement initiatives, conducting corporate- wide MOP (Method of Procedure) management reviews.

• Analyze data from corporate repositories and internal surveys using SQL Services, Zoho Analytics CRM, and Excel, consolidating insights into actionable reports.

• Conduct impact analysis via weekly and monthly reports, proposing policies to improve efficiency, cost-effectiveness, and customer service.

• Develop system documentation to optimize company operations and provide recommendations based on findings.

• Successfully led a system-wide migration of over 100 accounts within two months.

• Oversee and manage four key projects, including a new CRM rollout, mass account migration, new reporting implementation, and account updates. Diverse Technical/Project Management Roles at CDK Global Cincinnati, OH 2016-2024

Technical Analyst in BMW Services

• Utilized Tableau to analyze data, track KPIs, and create visual performance metrics.

• Managed system administration, including account creation, platform updates, and issue resolution for BMW products and services.

• Created detailed monthly reports and supported senior management on key projects.

• Facilitated training courses on industry processes, technological advancements, and best practices.

Project Coordinator in MMI (Manage My Invoice) Project

• Introduced and onboarded over 5,000 clients to the new MMI service via email and conference calls.

• Registered clients for MMI services and provided daily progress reports to the project manager.

• Translated and localized documents for French-speaking Canadian clients, explaining service benefits.

Technical Analyst in Digital Marketing

• Executed ETL processes via Salesforce and Tableau, managing digital inventory imports and exports.

• Employed SQL and BigQuery to analyze databases, identify trends, and generate reports.

• Troubleshot and resolved issues related to online vehicle pricing, financing rates, and inventory discrepancies.

• Developed workflow rules, approval processes, and email automation within Salesforce.

• Assisted in configuring and implementing sales forecasts by mapping system requirements in Salesforce.

Technical Analyst in Systems & Hardware

• Diagnosed and resolved software and hardware malfunctions, including printers and scanners.

• Managed 10–15 technical support cases daily via phone, web chats, and email.

• Conducted root cause analysis and provided solutions through troubleshooting techniques.

• Provided guidance on system upgrades, PC maintenance, and performance optimization. Technical Skills & Expertise

• Data Analytics & Reporting: SQL, Tableau, Google BigQuery, Zoho Analytics, SSRS, SSMS

• Project Management & Business Analysis: Agile, Scrum, SDLC, Structured Thinking, Business Intelligence

• CRM & Data Management: Salesforce, ETL Pipelines, Data Warehousing, Data Mapping, Workflow Automation

• Software & Technical Support: API Integration, Microsoft Office Suite, Linux Command Line, E-Courier

• Languages: Fluent in English & French

Contact this candidate