Social Media Accounts Receivable

Ryan Poyatt

ryanmpoyattgmail.com 609-***-**** LinkedIn

EXPERIENCE

Premier Legal Marketing May 2024-Present

Marketing Consultant & Bookkeeper

-Provide strategic marketing and sales consulting to law firms, focusing on enhancing online presence through SEO, social media strategies, and lead generation.

-Attend trade shows across the U.S. to market and sell services, build relationships, and expand brand presence, while staying ahead of industry trends and competitor activities.

-Develop and execute targeted marketing campaigns to drive client acquisition, revenue growth, and brand visibility, tailoring strategies to the specific needs of each law firm.

-Collaborate with internal teams to create data driven marketing strategies, analyze ROI, and implement continuous improvements to optimize client outcomes and maximize performance.

-Manage end-to-end bookkeeping operations, including payroll, accounts receivable, payment processing, invoicing, and budgeting, ensuring accuracy, efficiency, and timely financial reporting. Premier Legal Marketing May 2022-August 2022/May 2023-August 2023 Social Media Coordinator & SEO/PPC Specialist (Internship)

-Managed social media profiles across multiple platforms to enhance client visibility and engagement.

-Developed and executed targeted social media campaigns, aligning brand messaging with audience interests.

-Created compelling visual content using Adobe and Canva for Facebook and Instagram ads.

-Specialized in SEO and PPC strategies, optimizing search engine rankings through high quality backlink acquisition and executing data-driven paid advertising campaigns.

Tucker’s Tavern May 2022-August 2022

Server (Seasonal)

-Worked at one of the busiest and most popular restaurants in Long Beach Island, consistently handling high volume service in a fastpaced environment.

-Utilized strong communication skills to coordinate with kitchen staff, bartenders, and fellow servers, ensuring efficient and seamless service.

-Strengthened organizational abilities by managing multiple tables, tracking orders accurately, and prioritizing tasks during peak service hours.

SKILLS

-Tools: Microsoft Word, Excel, PowerPoint, HubSpot, Canva, Adobe Creative Suite, Constant Contact, and Hootsuite

-Marketing & Sales: Social Media Strategy, Audience Targeting, Trend Analysis, Customer Relationship Management, Performance Analytics, ROI Optimization, Content Creation, Brand Positioning, Market Research, Digital Marketing, Email Marketing, Sales of Websites and Paid Media Ads (SEO,PPC, &LSA)

-Soft Skills: Strong communication skills, written communication, time management, and organization

-Management Skills: Website management, social media management, content scheduling, and event management. EDUCATION

B.S. Marketing Class of 2024

The University of Alabama

Relevant Courses: Marketing, Consumer Behavior, Personal Selling, Sales Management, Promotional Management, Market Analysis, Managing Innovation, Advanced Selling, Digital and Social Media Marketing, Marketing Research, Strategic Marketing, and Strategic Management.

CAMPUS INVOLVEMENT

Metro Animal Shelter, Volunteer

-Assisted with the overall care of animals, including walking, feeding, and cleaning. Fraternity of Lambda Chi Alpha, Philanthropy Chair

-Planned and executed fundraising events for nonprofits across Tuscaloosa, Alabama raising over $ 25,000. Fraternity of Lambda Chi Alpha, Social Chair

-Organized, planned, hosted, and monitored over 50 events with up to 750 attendees.

-Coordinated with celebrities and their teams to facilitate appearances and ensure positive/safe experiences.

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