Technology Leader Digital Transformation

Ruchi Dubey

Results-driven, customer-focused leader passionate about simplifying complex problems and driving business success!

*** ******* ***,

Bridgewater, NJ-08807

Mobile: 617-***-****

Email: **********@*****.***

https://www.linkedin.com/in/dubeyruchi/

EXPERIENCE

Sr. Director Technology [Lowe’s]

Remote [July 2023 - PRESENT]

● Built and scaled a Marketing Tech organization, growing teams by 5X.

● Defined MarTech product strategy, developed roadmaps, and led cross-functional teams to modernize marketing, achieving a 15% licenses cost reduction and an 80% improvement in channel productivity through automation in the first year.

● Managed over 80% of MarTech & AdTech vendor platform license costs. Established strategic partnerships with business and vendors such as Epsilon, LiveRamp, Spark, SFMC, Sprinklr, Impact, Google, Meta, Pinterest, Botify and Yahoo, collaboratively setting joint OKRs to drive marketing outcomes.

● Designed and launched internal modernization products, such as Marketing Adaptors, Loom and Quotes to conversions improving productivity gains by over 60%, eliminating make goods, building tech credibility with business and vendors and helping top line. Recognized by Meta and Yahoo for product architecture and engineering excellence. Sr. Director Product [Epsilon]

Wakefield, MA [July 2019 - June 2023]

● Epsilon People Cloud Customer Data Platform -key contributor in the incubation to launch using Pragmatic Product Management principles

● Strategy through execution of Audience Management Product capabilities that integrates seamlessly with cleanroom technologies and enables activations via messaging platforms.

● Build vs. buy including vendor assessment, RFI, economic model, GTM and procurement for Customer Experience/ Journey Orchestration via Alterian

● Collaborated with cross functional organizations to design client solutions

● Product head of Harmony- A leader in Email Service Provider for 10 years

● Coach and supervise a team of 6+ product leads managing 8+ scrum teams with 150+ Engineers

● Assess market competitiveness, define Product roadmaps, drive deliverability to ensure client/marketers needs are met and costs are down while continuing to differentiate per market positioning.

● Manage & collaborate with senior executives for company alignment and goals/OKR setting

● Define GTM strategies to increase feature adoption for up/cross sell through customer lifecycle and packaged offerings.

● Built and launched the next generation product for Real Time Interaction Management that caters to the events marketing paradigm

● Enhanced Mobile capabilities such as Push and SMS (including 2-way flows) for cross channel expansion.

● Drive machine driven contextual solutions to help specific client needs for extended customer reach.

Sr. Product Manager [Staples, Inc.]

Framingham, MA [August 2014- June 2019 ]

● Hire, manage and coach a team of 6+ product managers. Lead 80+ product and SUMMARY

Technology leader with over 19

years of experience helping

organizations achieve their OKR.

EDUCATION

-Masters, Computer Science, University

of Massachusetts-Boston (2002-2005)

-B.Tech Computer Engineering, AMU,

India (1997-2001)

CERTIFICATIONS

-PMP certified

-SAFe certified

-Pragmatic Product Master certified

CORE COMPETENCIES

-Technology, Marketing, Retail,

Manufacturing

-Product, Portfolio, Program, Team

management

-Strategic Planning & Leadership

-Vision, Strategy& Roadmap

-Budget, Licenses & Vendor

management

-ESP, RTIM, CDP, CCCM, CJO

-Cross Functional leadership

-Build high performing teams

-BPM, Process and productivity gains

TECHNOLOGY

-Cloud: AWS- Athena, Kinesis, Step

function, DynamoDB

-Platforms: Unix (Solaris, HP-UX),

WINDOWS 10, MAC OS, Linux

(FEDORA 2), AS400

-Languages and Script: C, Java 1.5,

VB.NET; Unix, DOS/Batch and VB

-Database: Exadata, Oracle 10g, MS

SQL 2008, MS ACCESS

-Technologies: ASP.NET 1.1 and 2.0,

Oracle OBLIX SSO, COGNOS

-Tools: Mind mapper, Sql Nav 5.0, SQL

Server Management Studio, VSS, Visio

Professional, MS Project, IBM Tivoli

Scheduler, VS 2003, Cognos

Transformer and Impromptu,

Dreamweaver MX, Eclipse 3.2, Core

FTP Lite, CVS, QlikView, MS Office,

engineering resources to drive product vision to delivery.

● Define and drive multi year roadmap across multiple product domains such as promo, pricing, site experience and personalization at Staples. Accountable to transform the backend platforms for the same.

● Own technical assessment and feasibility of external vendor tools for buying solutions in the personalization/ campaign management domain.

● Define product vision, roadmaps (multiyear and capability/ release maps), architect and drive business strategic solutions for specific user experiences and context.

● Help businesses manage capital spend of over 5MM $ while driving margin impacts of over 10 MM $ annually.

● Collaborate and partner across multiple cross functional organizations such as merchandising, supply chain, marketing, pricing and accounting to drive next generation technical platform solutions.

Sr Technical PM [Analog Devices, Inc. ]

Norwood, MA [July 2005- August 2014]

Technical program manager who progressively grew from Sr. Software Engineer with hands-on coding to lead multiple complex initiatives including modernization across different platforms such as SAP, SFDC, Vendavo and Microsoft. Results driven contributions as below:

● SAP: Migrated from DRM to CRM the distribution Hi Tech Industry program to implement a configurable platform to run distribution business processes accounting to 60% of ADI business revenue.

● Vendavo: Integrated and launched Pricing Analyzer module that for the first time ever provided systemic full visibility into current and historical prices, costs and margins with different modeling capability and trends to define an optimal and profitable contracted price.

● SFDC: Implemented and transitioned from legacy application to Distributor Registrations Process to incentivize the distributors to register more products and lock on better-contracted prices for the products.

● Supply Chain: Worked on multiple automations, interfaces and business logic on IBM Profit platform improving the factory starts schedules and supply projections to meet customer demand thus improving the on-time delivery by 5%.

● Planning: Built Customer Forecast Interface Tool (driven by projected demand). Lead a team of 15+ cross functional members to build a forecast by customer platform thus providing better demand projections and reducing excess inventory by 15% 3rd party platforms: Epsilon, LiveRamp,

Bridg, Botify, SFMC, GAM, Meta Ads,

Sprinklr, Pinterest, Yahoo, Adobe Target,

Hippo, Bynder, Alterian, KiteWheel,

Optimove, Acquia

Contact this candidate