Content Writer Writing

Alexandria *** S **** E, Layton, UT ***** Waltz 801-***-**** ***************@*****.*** Portfolio Link Profile

Innovative, retail, emphasis capability experienced finance, on to results-in adjust SEO and growth optimization automotive driven style product and content writing industries. and marketing, writer/AI-level model Particularly editor based project training. on with management, target experience Efficient skilled audience at and producing and in adaptable the and workflow tech, marketing long-healthcare, editor creation. form channel. and content travel writer Also with and with highly an tourism, the Skills & Abilities Education

· Microsoft Office Suite, Microsoft 365

· Workflow Systems (Asana, Monday.com, Jira)

· Adobe Creative Suite (Photoshop, InDesign)

· Facebook Business Manager

· WordPress, Shopify, and Keynote

· CRM/Marketing Software (Salesforce,

HubSpot)

· Cloud Design Software (Figma, Canva)

· Google Suite (Google Analytics, Google

AdWords, Google Drive, Gmail)

• Ph.D. (ABD) in History University of Utah, UT

• Master Utah, UT of Arts in History 2014 University of

• Bachelor of Arts in English & History

(University, Double Major) UT 2012 Weber State

• Certification in Technical

Writing 2012 Weber State University, UT

Experience

AI CONTENT WRITER/PROMPT ENGINEER & CONTENT TRAINER GOOGLE OCT 2023 – PRESENT

· Worked on a contract basis content writing/editing for Google’s proprietary artificial intelligence (AI) technology Gemini.

· Created unique short and long-form descriptions and edited machine-generated responses.

· Adhered to style guide and engineering instructions when producing content in Keynote. PROJECT MANAGER/CONTRIBUTING WRITER MICROSOFT JAN 2023 – OCT 2023

· Instrumental in developing the SEO strategy as a content writer/editor for the Microsoft Learn platform.

· Facilitated, promoted, and curated content for the 2023 AI Cloud Skills Challenge. This challenge broke records for unique users on Microsoft Learn and resulted in 250,000 registrants.

· Planned, implemented, and managed changes in technical processes and systems for Microsoft Learn.

· Developed and conducted A/B tests for optimizing social engagement and email open rates. PRODUCT MANAGER/CONTRIBUTING WRITER SALESFORCE APR 2022 – DEC 2022

· Created and implemented project management system for the Commerce Cloud marketing team.

· Researched, edited, and wrote thought leadership and lead generation pieces for Salesforce.com.

· Contributed to the production and rollout of State of Commerce industry research reports. Provided content, analyzed customer surveys, and translated report data into marketable assets. PRODUCT MANAGER/CONTRIBUTING WRITER MICROSOFT JAN 2022 – APR 2022

· Provided content for the Microsoft Learn LinkedIn, Twitter, blog, and newsletter channels.

· Coordinated with engineering PMs and developers on product updates and corresponding campaigns.

· Managed budgets and worked with stakeholders to achieve KPIs and annual fiscal goals. FREELANCE BLOG/SEO SPECIALIST RC WILLEY NOV 2021 – JAN 2024

· Created B2C product and marketing content for the RCWilley.com blog.

· Researched SEO keywords and retail shopping trends. FREELANCE CONTENT WRITER ANCESTRY FEB 2016 – JAN 2023

· Created accessible articles, blog posts, and other niche digital content.

· Wrote engaging email and website content for AncestryDNA users.

· Created naming conventions for American and European demographic groups. SENIOR PROJECT MANAGER ROCKETSOURCE LLC FEB 2021 – JAN 2022

· Managed ongoing relationships with six enterprise-level clients.

· Drafted and strategized corporate communications for both internal and external stakeholders.

· Processed and made update requests from clients on 10 Word Press-based websites. PROJECT MANAGER KEN GARFF AUTOMOTIVE GROUP JAN 2013– FEB 2021

· Oversaw marketing projects and brand management for 50 dealerships across five states.

· Supported change management initiatives within the marketing department.

· Daily collaboration with in-house team to verify content accuracy and maximize effectiveness. FREELANCE CONTENT WRITER VARIOUS COMPANIES 2013 – PRESENT

· Alianza: A telecommunications provider. I wrote white papers, technical documentation, blog posts, and sales enablement material.

· Omada Health: A health and lifestyle coaching business. I concepted and wrote for B2C email campaigns, social media posts, and B2B communications.

· ProIQ/Hire Velocity: A marketing agency that specializes in employee recruitment campaigns. I wrote blog and social posts, managed digital campaigns, and crafted landing page copy.

· TheGamer: An entertainment and gaming news website. I wrote listicles, news updates, and blog posts on video games and other topics in the entertainment space.

· Strangely Awesome Games: An up-and-coming news platform for television, movies, books, and video games. I regularly contribute content to this site.

· AAMP Agency: A travel and tourism provider marketing agency. I created B2C content for landing pages, blog posts, digital newsletters, and B2B sales materials.

· Docupace: A fintech company. I wrote B2B blog posts targeting wealth management companies. ADJUNCT HISTORY PROFESSOR VARIOUS INSTITUTIONS 2013 – PRESENT

· I have taught U.S. History, 20th Century U.S. History, and Latin American History at several institutions, including the University of Utah, Weber State University, Utah Valley University, Westminster College, and Salt Lake Community College.

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