Senior Marketing Business Development
Resume:
St. Charles, IL
*********@***.***
SUMMARY
EDUCATION PROFESSIONAL EXPERIENCE
CAREER HIGHLIGHTS
JENNIFER ROSSER
Senior Marketing Executive
As a marketing leader in B2B and B2C, my focus is on steering strategic initiatives that bolster brand retention and drive revenue. My leadership has been pivotal in forging a culture of creativity and efficiency, allowing my team to maximize impact even with limited resources. My efforts translate into tangible outcomes, such as enhanced digital presence and increased lead generation, a testament to our adeptness at leveraging digital channels like PPC, SEO, social and email marketing to achieve our sales goals. With my expertise in marketing strategy and new business development, my team and I have consistently delivered innovative campaigns that resonate in the competitive landscape.
Rogers Enterprises 2/2019 - 2/2025
$130M 70+ retail store jewelry retailer
Manage the schedules and calendars of the CEO and other senior executives
Create marketing strategy, lead and mentor internal teams, manage outside vendors and agencies
Measure and report metrics on campaign performance and use data to drive improvements
Transitioned brand into single banner resulting in cost savings and improved brand awareness
Built high performing marketing team and executed hands on tasks when there were gaps in the team composition Developed a comprehensive marketing plan and department growth plan every year
Work collaboratively cross functionally to develop unique retail solutions for corporate objectives
Norix Group and Subsidiary Tonik World 1/2017 - 9/2018 B2B rotational molded furniture manufacturer
Led marketing, product managers, and engineering teams and improved the product roadmap to reflect a forward looking 3-5 year plan outlining critical growth markets, products, and materials needed to reach corporate goals
Managed new product development process for 12 new product lines from market research through marketing product launch with P&L responsibility
Revamped both websites to improve user experience and increase qualified leads and conversion
Chicago, IL
Masters Business Administration
Marketing
Bloomington, IN
Bachelors Science
Marketing
Maximized performance bonus past
6 years based on goals and revenue
Increased email revenue 40% with
improved strategy
SMS revenue led to $500K in
additional revenue stream in 2024
Multimillion dollar budget
management without overages
Identified needed platforms and
negotiated contracts to streamline
execution of marketing tactics
Transitioned brand into single
banner resulting in cost savings of
$300K
Established and launched a
corporate responsibility program
Developed 3-5 year product
roadmap
Launched new Tonik brand
including logo, product, markets
and website
Director of Marketing
Director of Marketing
DePaul University
Indiana University
www.linkedin.com/in/jennifer-rosser-50557a6
St. Charles, IL
*********@***.***
JENNIFER ROSSER
Senior Marketing Executive
www.linkedin.com/in/jennifer-rosser-50557a6
Moss 9/2015 - 9/2016
B2B Experiential Environments Manufacturer
Elevated engagement through marketing automations and consistent branding Streamlined web architecture for a cohesive user experience among the different markets operating under the corporate brand
PROFESSIONAL EXPERIENCE
Director of Marketing
Danfoss 2/2014 - 9/2015
Baltimore MD B2B Global $6 Billion OEM Parts Manufacturer Developed marcom strategy and managed several tradeshows, and events for six business units Collaborated globally and cross functionally to develop marketing campaigns that focused on target segments and lead generation that met expectations and exceeded KPIs Head of Marketing Communications North America
Tranter, Inc. 9/2012 - 2/2014
Wichita Falls TX B2B $400M B2B Manufacturer
Performed competitive analysis to identify growth in existing markets and identify emerging markets Created market share analysis for the industry to benchmark company share both in product category and by market
Incorporated new media technologies with a virtual showroom using touchscreens, #D animation, video, and application uses to enhance brand and reduce costs for event marketing Marketing Manager
JB Industries 2006-2012
B2B with B2C wholesale channel for HVAC tools and accessories manufacturer Rebranded company from website to packaging with an emphasis on driving consumers to wholesale and increase authorized wholesalers
Developed campaigns and promotional material to drive product categories Competitive product analysis to identify new product development and pricing structures to increase brand adoption at wholesale locations
Created product displays and planograms with reorder triggers to increase sales at wholesale locations Director of Marketing
10+ years of sales experience in manufacturing and wholesale organizations
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