Market Research Customer Engagement

JENNIFER “JENNY” RUBIO

512-***-**** • *****.*****@*****.*** • Past work: 2nd Generation Marketing

SUMMARY OF QUALIFICATIONS

Experienced marketing leader with a proven track record in managing high-performing teams and driving impactful marketing strategies. Skilled in developing and executing comprehensive campaigns that increase brand awareness, customer engagement, and market share. Strong expertise in market research, competitive analysis, and identifying growth opportunities. Experienced in cultivating strategic partnerships and sponsorships to enhance brand visibility and drive traffic to store locations. Adept at managing multi-million-dollar budgets, optimizing resources, and maintaining a strong ROI. Proven ability to stay ahead of industry trends, implementing emerging technologies to position brands as leaders in their sectors. Torchy’s Tacos - Austin, TX.

Sr Director of Marketing July 2023 - Sept 2024

● Mentored and managed high-performing marketing and creative teams, fostering a collaborative environment and led professional development initiatives that improve team communication and productivity

● Spearheaded the development and execution of comprehensive marketing strategies, driving increase in brand awareness and a rise in customer engagement year-over-year

● Conducted in-depth market research and competitive analysis to identify key growth opportunities and optimize marketing efforts, leading to an increase in market share within targeted demographics

● Cultivated strategic partnerships and sponsorships with local field and national partnerships, enhancing brand visibility and driving an increase in event-related traffic to store locations

● Oversaw a multi-million dollar marketing budget, optimizing resource allocation and achieving a reduction in marketing costs while maintaining campaign effectiveness and ROI

● Identified and implemented emerging marketing trends and technologies, staying ahead of industry shifts and positioning Torchy's Tacos as a leader in the fast-casual dining sector Wursta (A Google Premier Partner)- Austin, TX

Director of Brand and Content June 2022 - Feb 2023

● Led an innovative and strategic marketing team that was responsible for building and managing impactful brand and content strategies across all marketing channels (digital, events, PR, socials, CRM, email, partner marketing, and channel marketing)

● Translated the brand vision into compelling narratives and experiences that resonated with B2B target audiences and drove results

● Oversaw the development and execution of a account based marketing strategy that included outbound prospecting, inbound lead follow-up, nurture campaigns, channel activities, live/virtual events, and robust engagement scoring Drumroll (New name: BondX) - Austin, TX

Group Account Director & Strategist July 2019 - June 2022

● Responsible for the overall marketing strategy and measurements of success, that ensure the client vision are seen throughout everything we do, pushing the boundaries, building and extending their business, and maintaining relationships with key client partners

● Managed a team of direct reports that were responsible for providing client strategy and maintain the P&L for a portfolio of top tech clients that included - Microsoft, Xbox, Minecraft, Surface Microsoft ads, and Advanced Micro Devices

● Performed market research that led to targeted campaign strategies around - Gen Z buying habits, small to medium size business’ post pandemic tech needs and consumer buying habits across all social platforms.

● Managed the largest global CRM account in Salesforce Marketing Cloud in 2021 and 2022 for Microsoft. (Including: Microsoft retail store, Xbox, surface, office, and other brands) T3 (The Think Tank) - Austin, TX

Account Director Aug 2018 – May 2019

● Led and managed the Pizza Hut CRM and Loyalty teams, that were responsible for driving revenue growth, and delivering exceptional client service to foster and grow client relationships

● Partnered with social media brand influencers to create personalized content to the target audiences that connected the customer to the brand in new ways and led to revenue growth

● Collaborated with an integrated agency team (9) to create a best-in-class customer experience across all channels leveraging sponsorships with the NFL, NBA, NHL and NCAA

EDUCATION: Texas Tech University // 2004 Bachelor of Arts in Communication TOOLS: Punchh, Salesforce Administrator, Pardot Administrator, Hubspot, Marketo/ Adobe campaign administrator, Google Analytics 4, Google ad words, Google digital cloud leader, Meta business suite, adobe creative suite, and Google business manager.

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