Social Media Graphic Designer
Resume:
Ritika Marketing Ramesh Designer.
Graphic Designer.
Chicago, IL
G ritikaramesh905@E T T O K N O W M E gmail.com
www.ritikaramesh.com
linkedin.com/in/ritikaramesh
EXPERIENCE
MH3 — Product Designer
MAY 2024 – PRESENT, Chicago, IL
● Redesigned MH3’s website and branding using custom coding and Framer, creating a scalable design system aligned with Human-Centered Design principles.
● Designed marketing collateral for small businesses, including social media templates, brochures, and advertisements.
● Developed personas, journey maps, and storytelling frameworks to improve workshop experiences tailored to diverse user needs.
● Partnered with developers to implement AI-driven UX enhancements, providing ROI analysis and increasing operational efficiency by 15%.
● Created polished client case studies and instructional animated videos to effectively communicate complex user insights.
WIND Program — Social Media Coordinator
AUG 2024 – PRESENT, Chicago, IL
● Crafted digital storytelling strategies, increasing donor outreach and engagement by 30%.
● Developed Instagram and Facebook campaigns that increased engagement by 40%, leveraging analytics and creative content strategies to connect with target audiences.
● Designed and implemented social media campaigns and newsletters (through Mailchimp, Constant Contact) to enhance brand visibility.
● Conducted interviews and developed narratives showcasing the organization’s impact.
Once Upon a Time Capsule — UX Design Lead
JUN 2024 – NOV 2024, Chicago, IL
● Conducted 15+ ethnographic research sessions to uncover key pain points and opportunities in youth camp documentation processes.
● Designed user personas, journey maps, and wireframes, creating a cohesive UI theme for complex user flows.
● Delivered actionable insights and collaborated with developers to refine front-end designs, improving usability.
Northwestern Medicine CFAAR — Service Designer
MAY 2023 – SEP 2023, Chicago, IL
● Conducted 20+ user interviews and synthesized data to create user personas and journey maps for an employee-facing mobile application.
● Designed a food allergy and service toolkit adopted by 22+ institutions, improved usability by 15%, validated through 5 usability testing sessions.
● Co-led a design thinking workshop series, guiding over 100 high school students in creating community-driven interventions. Sabyasachi Couture — Assistant Fashion Designer
JUN 2019 – FEB 2022, Kolkata, India
● Led a team of 7 designers to develop 15 innovative product silhouettes, balancing aesthetic and functional needs.
● Streamlined production processes through CAD tools, reducing lead times by 25%.
● Conducted market research and contributed to the H&M x Sabyasachi collaboration, driving a 25% increase in sales post-pandemic. EDUCATION
Northwestern University SEP 2022 – MAR 2024
MS Engineering Design Innovation
(Human-Centered Interaction), GPA: 4.0
Electives: Social AR/VR, NUvention AI
Parsons School of Design JAN 2015 – MAY 2018
BFA Fashion Design
Minor in Economics, GPA: 3.82
Dean’s List, Varsity Tennis, Parsons Senate
SKILLS
Research:
User Research,
Service Design,
Ethnographic Research,
Quantitative and Qualitative Research,
Systems Thinking,
Framework, Journey Mapping,
User Personas,
Usability Testing & A/B Testing
Design:
User Experience Design,
User Interface,
Interaction Design,
Visual Communication,
Mockups & Sketching,
Graphic Design,
Prototyping,
Data Visualization,
Fashion/Textile Design
Marketing:
Social Media Strategy,
Content Creation and Scheduling,
Social Media Analytics,
Campaign Management,
Audience Segmentation
Software: Photoshop, Illustrator, InDesign, Premiere Pro, Figma, Tableau, Adobe XD, Sketch, Unity 3D, Word, Powerpoint, Excel, Principle, HTML/CSS, JavaScript Collaboration: Agile, Design Strategy, Stakeholder Engagement, Workshop Facilitation, Leadership,
Storytelling, Mentoring
ABOUT ME
I specialize in creating user-focused solutions and driving engagement through research, storytelling, and design. With a strong foundation in UX design and communications, I excel at uncovering user needs, shaping narratives, and crafting impactful experiences that inspire action and connection.
Bodice Studio — Visual Designer
MAR 2019 – JUN 2019, New Delhi, India
● Designed and developed a sustainable shoe using Malai leather, showcasing innovation in sustainable materials and design.
● Redesigned and expanded the e-commerce web experience, achieving a 90% boost in ADA compliance and enhancing usability.
● Developed a design system and style guide to ensure brand consistency across digital platforms.
● Created 6 new textile prints and production tech packs, balancing storytelling and functionality.
Alexander Wang — Assistant Designer
MAR 2018 – JUN 2018, New York City, NY
● Designed textile prints and technical flats for the S/S 19 collection, ensuring alignment with production standards.
● Collaborated with senior designers on concept development, pattern creation, and iterative improvements based on fittings and feedback. LEADERSHIP
Design Coach — Northwestern University
SEPT 2023 – MAR 2024, Chicago IL
● Guided 40+ undergraduate students in applying UX design principles through collaborative workshops, fostering hands-on learning in design thinking and prototyping for classes: ‘Design Thinking and Doing’ and Nuvention AI’.
● Mentored students in ‘ Designing Your Life’, projects, and career talks with a focus on student personal and career development. Read Here PROJECTS
UX Researcher and Designer — Coursera
Northwestern University / JAN 2023 – MAR 2023
Redesigned an online learning platform to seamlessly connect learners with recruiters, and pre- and post-certificate completion. Utilized Mural for collaborative ideation, conducting market research and user research with 10 users to understand their motivations and challenges. Developed a concept and created a high-fidelity interactive prototype for web and mobile. Design Research — City Senior Services
Northwestern University / JAN 2023 – MAR 2023
Investigated the experience of caregivers through conducting 5+ user interviews in dscout, diary studies, and secondary research imploring a trauma-informed approach to synthesize data and refine concepts to meet caregiver needs. Product Designer — Procter & Gamble
Northwestern University / SEP 2022 – DEC 2022
Redesigned an accessible diaper prototype tailored for individuals with dexterity challenges as part of a team of 5. Conducted 4 rounds of in-field research and usability tests with 9 consumers on the current diapering experience, user behavior, and unmet needs to identify key insights and refine our high-fidelity prototype pitched to the stakeholders. Enhanced product storytelling with an animated ad campaign.
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