Innovative Marketing and Communications Lead
Resume:
Steve Schonberg
Results-Driven Marketing and Communications Leader
New York, NY
***********@*****.***
linkedin.com/in/steve-schonberg
Results-driven and award-winning marketing and communications team leader and mentor with proven results driving transformational change through 20+ years of experience across sectors including consumer/CPG, nonprofit, and entertainment. In total, efforts have resulted in hundreds of millions of dollars generated within the last ~10 years. WORK EXPERIENCE
Midland Center for the Arts • Midland, MI • 06/2024 - 10/2024 Vice President, Marketing & Sales
Target ALS • New York, NY • 10/2019 - 05/2024
Director of Communications
Center On The Aisle • New York, NY • 09/2013 - 04/2020 Marketing Strategist, Producer, and Media Personality SKILLS
EDUCATION
Bachelor of Science in Mass
Communication
Boston University
Boston, MA
AWARDS & SCHOLARSHIPS
Outstanding Documentary
Award
Gay & Lesbian Alliance Against
Defamation (GLAAD)
Industry Honors
Various Industry organizations
including PR Week, PR News, Cause
Marketing Forum/Engage for Good,
The Stevie Awards in Business, and
The Public Relations Society of
Spearheaded strategic initiatives that revitalized existing subscription sales 3X; achieved the highest sales in 15 years within two months
•
Developed comprehensive marketing plan for a major million-dollar immersive theatrical experience with five media partners for maximum consumer appeal
•
Cultivated relationships with donors and community influencers, contributing to regional economic growth
•
• Returned to NYC after a brief tenure to assist an ill family member Led successful rebranding initiative broadening the organization's reach beyond industry stakeholders; the team's collective efforts generated ~$175M in 2022
•
Built a collaborative team of marketing professionals, enhancing engagement strategies that, among other results, increased website traffic by 400x in one year
•
Orchestrated high-profile digital campaigns during the pandemic, including a star-studded streaming concert, raising approximately
$500K in four months
•
Founded and led a theater content platform that became a go-to resource in under six months, promoting initiatives to encourage engagement in arts and culture
•
Recruited 20 reviewers and served as a frequent contributor to NBC New York and The Huffington Post
•
• Content Marketing
• Creative Problem Solving
• Crisis Communications
• Critical Thinking
• Data &Measurement
• Executive Communications
• Fundraising &Development
• Internal Communications
• Interpersonal Skills
• Media Buying &Partnerships
• Media Relations
• Omni-Channel Marketing
• Relationship Building
• Social Impact
• Social Media
• Strategic Planning
• Team Leadership
Krupp Kommunications • New York, NY • 08/2014 - 09/2019 Managing/Creative Director
LaForce + Stevens • New York, NY • 05/2009 - 08/2013 Director and Team Leader
CERTIFICATIONS
Graduate • 10/2023 - 04/2024
Executive Career Upgrades
America's New York Chapter. Also
served as a judge for various awards,
including the JFK Profiles in Courage
Award essay contest and the
American Business Awards
VOLUNTEERING & LEADERSHIP
The New York Pops and
Big Brothers Big Sisters
Pro Bono Counsel
Provide for-profit strategies and
support to organizations including
The New York Pops and Big Brothers
Big Sisters
Produced resources for arts-related clients and brand extensions via live events/concerts including The Hammerstein Museum and The New York Pops
•
Directed team of 15-20 in-house and freelance staff while overseeing 10-15 key consumer/CPG and nonprofit accounts; also led crisis communications
•
Engineered 20+ social impact campaigns and events, generating billions of media impressions and key sales, as well as other business outcomes
•
Founded new Consumer team, increasing agency revenue with budgets exceeding $2M in six months while also playing a key role in business development
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Defined and implemented highly-successful consumer and crisis campaigns for companies including Johnson & Johnson, Kraft Foods and Brita
•
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