James J. Cooksey
**** ***** *****, ******* ** ***47
http://www.linkedin.com/in/jamescooksey ************@*****.*** Cell: 404-***-****
SUMMARY OF QUALIFICATIONS
Results-oriented Analyst with extensive experience in Marketing, Operations, and Finance. Able to create financial models to transform data into actionable information and present findings to all levels of management. Flexibility to perform in both self-directed and team environments.
Expert at creating financial models, forecasting, budgeting, and analyzing financial statements.
Pricing Analysis
Operations (cost variance, labor, expense) Analysis
Computer Expertise: Tableau, Microsoft Excel, SQL, Access, PowerPoint, Hyperion Essbase, MIRUS, Radiant Systems, Salesforce.com, Placer.ai and Cognos. Expert at Excel (pivot tables, vlookup & lookup, VBA, and macros).
PROFESSIONAL EXPERIENCE
ASCENT HOSPITALITY MANAGEMENT Atlanta, GA April 2023 –February 2025
Senior Analyst, Marketing and Insights
Marketing and Financial Analytics for the Perkins and Huddle House Teams.
Redesigned & Automated Marketing Reporting to show actionable insights at a glance with 50%-time savings
Promotional Analysis (ongoing and after action)
Created PPNOC (A/B Testing) Model to streamline product testing
Create and Publish Tableau Dashboards for the Marketing Team
Worked with Supply Chain to forecast new products and test
ATTICUS FRANCHISE GROUP Atlanta, GA July 2020 –April 2023
Associate
Acquisitions Development Team. Member of the team that purchased 100 Sonic Restaurants in 6 separate acquisitions.
Set up reporting structure and cadence for the new Entity
Developed vendor relationships to ensure a smooth transition.
Operations analytics- Labor, COGS, fixed and variable expenses
Led the Vendor and Marketing team that opened 3 ground-up Wing Stops
HOOTERS OF AMERICA, Atlanta, GA March 2014 –March 2020
Manager of Business Intelligence
Responsible for identifying, analyzing, and assessing key business performance trends and resulting implications. Created reporting systems and methodologies for measuring performance-impacting factors.
Sales and Promotion Analysis (PPNOC)
Designed a Theoretical Costing Model to see the margin impact of Marketing Promotions and Testing
Supply Chain forecasting
AMREST LLC (Applebee’s Franchisee, La Tagliatella), Atlanta, GA March 2012 – March 2014
Planning & Analysis Consultant
Directly support CFO, CMO, and Operations. Provide ad-hoc analysis, procedural recommendations, marketing and finance decision support, sales, and P&L analysis for 103 domestic Applebee's franchise locations.
Created a theoretical food cost model to determine item pricing and enable margin analysis.
Created a forecasting model for the commissary to determine product production
QUALCOMM, Atlanta, GA 2010 – 2012
Senior Analyst, Marketing Intelligence
Responsible for forecasting, pricing, market research, market intelligence, and tracking key marketing metrics for mobile commerce and mobile banking organizations. Managed execution of marketing promotions and fulfillment.
Identified requirements and built a forecasting model that tracked media impressions to revenue.
Planned CRM promotions. Used Salesforce.com to monitor promotional offers and award event promotions.
AFC ENTERPRISES, POPEYES, and Church’s Chicken, Atlanta, GA 2001 – 2009
Market Information Manager
Responsible for sales and promotional analysis, budgeting, forecasting, and consumer research. Worked closely with Popeye's finance group in profitability analysis and revenue plans.
EXPERIENCE before MBA, Atlanta, GA
Restaurant Manager: KFC & Pizza Hut
Responsible for the restaurant/delivery unit, which had annual sales of $850K. Grew sales by 40% in the first year and 15% in the second
year. Profits increased by 60%. Reduced employee turnover by 100%. Duties include P&L and marketing analysis, budgeting,
financial and inventory controls, sales forecasting, internal auditing, and business planning. Direct supervision of more than 40
employees. Also responsible for human resources including hiring, training, and developing successful sales and production teams.
EDUCATION
MBA, Finance, Stetson School of Business, Mercer University, Atlanta, GA
GPA 3.5 of 4.0 while working full time
BA, Economics, Wofford College, Spartanburg, SC