Communications- Public Relations

LUCIANA DANIELA SÁNCHEZ SILES

Boston, MA

617-***-**** : ******************@*****.*** LinkedIn PROFESSIONAL SUMMARY

Results-driven Communications Specialist with proven expertise in public relations, strategic communications, and media outreach. Demonstrated success in developing and executing targeted PR campaigns, securing media coverage, and enhancing stakeholder engagement across diverse global audiences. Skilled in content creation, event planning, and integrating marketing strategies to drive brand visibility and reputation. Proficient in Microsoft Office Suite, Adobe Creative tools, and data analysis, with fluency in Spanish, English, and Italian. Adept at building collaborative relationships and leveraging cultural insights to deliver impactful messaging and business growth.

AREA OF EXPERTISE

Public Relations and Media Outreach Strategic Communications Planning Content Creation and Editing Event Planning and Coordination Social Media Management Brand Development and Positioning Stakeholder Engagement Marketing and Advertising Strategies Data Analysis and Insights Cross-Cultural Communication Press Release and Media Kit Development

Crisis Communication Management Team Collaboration and Leadership Proficiency in Microsoft Office Suite and Adobe Creative Tools

PROFESSIONAL SKILLS

• Cultivated relationships with media outlets to secure press coverage and enhance brand visibility.

• Developed and executed tailored communication strategies to align with organizational goals.

• Produced press releases, media kits, and promotional materials to support PR campaigns.

• Organized virtual and in-person events, ensuring seamless execution and audience engagement.

• Monitored trends, increased follower engagement, and optimized content for digital platforms.

• Evaluated campaign performance and audience insights to refine strategies and improve outcomes. CAREER HISTORY

Public Relations Co-Op Jul 2024 – Dec 2024

FL Distribution - Boston, United States (Remote)

• Developed targeted PR campaigns that spotlighted the company’s diverse logistics capabilities; highlighted smooth delivery processes leading to enhanced customer satisfaction ratings by 15%, solidifying brand reputation within industry circles.

• Implemented effective outreach programs targeting trade publications emphasizing streamlined supply-chain functions and pain points resolved through advanced logistical support systems, improving article placements by over ten articles quarterly.

• Collaborated with marketing and operational teams to promote the company’s 3PL warehouse advantages, ensuring communication strategies were seamlessly integrated and aligned with logistics industry standards and customer expectations.

• Drafted press releases, media kits, and feature articles tailored to industry trends, boosting media coverage and positioning the company as an industry leader in logistics and distribution.

• Managed social media platforms to increase visibility and engagement, achieving a 20% growth in follower base within six months and enhancing customer interaction through timely responses and informative posts.

• Monitored industry news and competitor activities, providing senior management with insights that informed PR strategies and market positioning.

Communications Specialist Jan 2022 – Mar 2023

CAINCO - Santa Cruz, Bolivia

• Secured coverage in top-tier publications by engaging directly with over 20 influential Bolivian media representatives, enhancing company visibility and reinforcing localized content strategies based on cultural relevance.

• Developed and executed comprehensive corporate communication plans using Adobe Illustrator and Photoshop, strengthening stakeholder relationships and boosting engagement through culturally relevant designs.

• Strengthened brand recognition by coordinating media outreach initiatives to promote corporate events, demonstrating strategic alignment with marketing principles and audience interests.

• Managed press releases and media kits to ensure consistent messaging across all communication channels, improving public perception and strengthening brand authority.

• Cultivated partnerships with media outlets and influencers to amplify campaign reach, resulting in increased coverage and audience engagement.

Executive Assistant Feb 2021 - Dec 2021

Equestrian Association of La Paz - La Paz, Bolivia

• Revamped the association's website and social media platforms, driving a 50% surge in online engagement and audience growth.

• Negotiated and secured sponsorships for regional competitions, increasing event budgets by 15% and enhancing promotional reach.

• Converted operational workflows to digital systems, improving process efficiency, document accessibility, and team collaboration.

• Designed and implemented strategic marketing campaigns, boosting attendance at key events by 30%.

• Cultivated relationships with media outlets and influencers, earning press coverage and broadening brand visibility. Corporate Communications Associate Jun 2020 - May 2021 Applicado - La Paz, Bolivia

• Implemented lead-generation strategies through targeted networking, increasing qualified leads by 35%.

• Organized virtual events to enhance stakeholder engagement, achieving a 15% improvement in attendance metrics.

• Developed and executed integrated communication plans, boosting brand visibility and media coverage by 20%.

• Managed press releases, media kits, and corporate announcements, ensuring consistent messaging across platforms. Corporate Communications Associate Feb 2020 - Mar 2020 Rodríguez & Baudoin Comunicación Estratégica - La Paz, Bolivia

• Developed and executed strategic communication plans to elevate brand reputation and strengthen stakeholder engagement.

• Created compelling press releases, media kits, and corporate messaging to support public relations campaigns and media outreach.

• Managed corporate events, ensuring seamless execution and enhancing brand visibility.

• Conducted media analysis and synthesized news content to support corporate clients. Corporate Communications Associate May 2019 – Jun 2019 Inter-American Development Bank (IDB) Internship - La Paz, Bolivia

• Strengthened media presence by monitoring and analyzing social media platforms, including Facebook, Twitter, and Instagram, to track trends and audience engagement.

• Increased public visibility by evaluating national and international news coverage and providing strategic insights to leadership.

• Enhanced event visibility by coordinating logistics and content planning for high-profile events, such as “The Digital Era,” ensuring seamless execution and audience engagement.

• Developed compelling press releases, media kits, and promotional materials to support communication campaigns and strengthen brand identity.

EDUCATION AND CERTIFICATION

Master of Science in Corporate and Organizational Communication – (Concentration: Project Management), Northeastern University Boston, MA Expected Graduation: April.2025 Bachelor of Communications – Universidad Privada Boliviana (UPB) La Paz, Bolivia Sep 2016 – Sep 2021 CERTIFICATION

AI Essentials for Business – Harvard Business School Online 2024 Applying AI Technologies to the Workplace 2024

Communication Measurement and Assessment 2024

Meeting Management – Northeastern University 2023

Social Media Marketing 2024

Social Media Marketing II 2024

Inbound Marketing – HubSpot 2024

Project Management – Harvard Manage Mentor® 2023

Mini MBA in Project Management – EILM 2023

Diploma in Personal Branding – Whetu 2023

Certificate Program in TV Scriptwriting – TECH 2023 Training in Building Racial & Cultural Literacy 2023 TECHNICAL SKILLS

Tools: Microsoft Office Suite: Proficient in Word, Excel, PowerPoint, MS Project, and Outlook. Creative Tools: Skilled in Wix, Adobe Illustrator, and Photoshop.

Contact this candidate