In-Person Creative Director
Resume:
Brian Casaletta II
**** ****** **** *******, **. 30101
**************@*****.***
Brian helps online businesses boost conversions, AOV, and LTV with high-level copywriting & advanced funnel monetization strategies. About / Background:
(2017) 25+ hours in-person copywriting boot-camp by top copywriters David Raybould ($300 million copywriter & personal student of John Carlton). Mike Shauer (founder & operator of Swiped.co). And recognized as a top 100 entrepreneur by the White House, Jason Capital (having sold over $40 million worth of product & service before the age of 30).
(2019) Digital Marketer Certified in:
● Customer Value Optimization
● Direct Response Copywriting
● Email Marketing
(2020) Successfully wrote over 189 Facebook ads. 37 Funnels (Opt-in page, long form sales pages, 1 to 2 upsells and email sequence included depending on the offer) and over 146+ zoom calls with clients everyday
(including weekends) all in a span of 4-5 months for one of the leading direct-response marketing agencies in the world (ROI Machines [Now “Mawyer Capital”]). Including weekly training with the copy chief, creative director, and Facebook ads specialist.
(2021/2023) Member of Copy & Funnel Accelerator with multiple weekly training calls, expert & group feedback on projects, live & virtual events, free meet-ups & masterminds, open-networking for learning, growing, and working with some of the best marketing minds in direct response.
(2021/2022) Full Funnel written from scratch (long-form sales page, upsell, ads, emails, and more) for Cashflow Diary. Launched in November 2021 to April 2022 and generated $1,086,053.85.
(2022) Agora + Copy Accelerator Workshop: In-person 2 day workshop in West Palm Beach, FL learning LIVE from top marketers & copywriters of Banyan Hill, Oxford Club, Money Map press, and Stansberry Research. This event was specifically dedicated to what’s working within the Financial Niche including leads, emails, headlines, VSLs, their promotion process and more.
(2022) Copywriter for Agora’s Money Map Press from June 2022 to August 2022. Weekly training from prestigious marketers like Jedd Canty, Mike Morgan, & Mike Ward [Flew out to headquarters in Baltimore, MD in June, 2022].
(2023) Brent Charleton’s Affiliate Sales Page written and edited by me, and promoted by some of the TOP names in the industry such as multi-millionaires: Justin Goff, Dan Ferarri, Ian Stanley (who announced it was his most successful affiliate launch yet), Jason Capital, and more. This affiliate promotion generated $266,502 in just a single 9-day promotion from April 3rd to 11th 2023 (and considered “the most talked about sales page of 2023” by Justin Goff).
(2023/2024) Marketing Mercenary Successfully graduated a 13-week program called The Marketing Mercenary created by Ron Lynch, producer of some of the biggest infomercials ever created (Oxyclean) with a track record of generating over $6 Billion in sales. Marketing Mercenary is a small, private community containing many of the most brilliant minds in the marketing space today. Skills & Experience: Copywriting & Direct Response Marketing — offer strategy, funnel monetization, sales funnels, cold traffic, Facebook ads (and compliance), email marketing, deliverability, email list management
(Maropost, Aweber, & Active Campaign, and more), long-form sales pages, registration/opt-in pages, VSL’s
(video sales letter), webinars, advertorials, up-sells, cross-sells, down-sells, content, social media management
& content, articles, copyediting, copy consulting, & avatar/audience research and analysis. Other Skills: A.I. prompt engineering, A.I. GPT’s, A.I. writing and learning, effective communication skills (both written and oral), extreme attention to detail, time management, adaptability/flexibility, disciplined, performs under pressure, fast paced environments, constructive feedback, handling multiple projects simultaneously, meets deadlines, self-motivated.
Books Read (Copy & Marketing Related): The Ultimate Sales Letter by Dan Kennedy, Triggers by Joe Sugarman, The Adweek Copywriting Handbook by Joe Sugarman, Influence by Robert Cialdini, How To Write a Good Advertisement by Victor O. Shwab, A Technique For Producing Ideas by James Web Young, Confessions of a Persuasion Hitman by Ian Stanley, The Entrepreneur's Guide To Getting Your Shit Together by John Carlton, The Boron Letters by Gary Halbert, The Halbert Copywriting Method Part III by Gary Halbert, Scientific Advertising by Claude Hopkins, $100M Offers by Alex Hormozi, Monetization by Caleb O’dowd, & Breakthrough Advertising by Eugene Schwartz.
Relevant Work History:
Freelance Copywriter, 2018 – Present Day - Conversion Specialist for “one-off” and ongoing projects such as landing page, sales page, VSL, ads, emails, upsells, advertorials, social media content, webinars and more
(Passive Storage Income, Awesome REI [A.K.A Awesomely], Instantly A.I., Justin Goff, Brent Charleton, Credit Secrets, Money Map Press, Modern Millionaires, Clever Investor, Mike Gillette, ROI Machines, Digital Endzone, & more).
Clever Investor (Cody Sperber), Copywriter & Marketing Strategist, 2/2024 - 7/2024 (Email campaigns, front-end ad text, and ad videos, [VSL] video sales letters, sales page, headlines, downsells, funnel strategy, and more) [wrote several winning ads and beat the control of their best performing webinar “AIRES” (A.K.A AI Real Estate)].
Modern Millionaires [Abundance] (Chance & Abdul), Copywriter, 5/2022 - 7/2023 (Daily emails, front-end YouTube ads (scaled over 100k), email list management, Active Campaign automations, list segment, list hygiene, email strategy, and more) – [Youtube ad scaled over $100,000 & Helped generate over $106,000+ from a single 7-Day JV promotion (10-emails) 5/14/2023]. Money Map Press (The Agora), Copywriter, 6/2022 - 8/2022 (Lift Notes (emails) order forms, upsell sequences, market research, weekly training from prestigious copywriters/marketers Jedd Canty, Mike Morgan,
& Mike Ward [Flown out to headquarters in Baltimore, MD]. Cashflow Diary, Copywriter / Conversion Specialist & Content Manager, 9/2021 - 6/2022 (full-funnel – email sequences, upsell, long-form sales page, ads, split-tests, social media content, newsletters, advertorials, webinars, video scripts, and more) – [Helped generate over $1,086,053.85 in less than 6-months from a single funnel written from scratch from 11/2021 - 4/2022]. Infused Traffic Media, Senior Copywriter, 6/2021 - 11/2021 (Facebook Ads). Mike Gillette LLC, Copywriter, 2/2021 - 5/2021. (Full-funnel copy: ads, emails, long-form sales pages, upsells).
High Converting Content, Copywriter, 12/01/2020 - 2/2021 (Consulting & Copy Editing). ROI Machines, Copywriter, 7/01/2020 - 11/01/2020. (37 full-funnels & daily calls with clients + extreme deadlines (24 – 48 hour turn-around) Facebook ads, long-form sales page, upsells, emails, advertorials). Digital Endzone, Jr Copywriter, 11/08/2019 -7/01/2020. (VSL’s, emails, & sales pages). The Company, Atlanta. Copywriter and Account Manager, 4/15/2019 - 7/20/2019. (Website copy, product & video description, and product data management).
Testimonials:
“Big shout out to the super-talented Brian Casaletta for an incredible job he did on a Biz-Opp VSL for us. Writing an hour-long VSL that consistently hits the mark is no easy task, but Brian came in guns blazing on this one and really over delivered. His approach to researching and understanding our offer/ audience was meticulous, and that also showed through in his writing - which was exceptional. But what really stood out for us was the fact that he provided visual models, news source clippings, and actual image/ visual inspiration, practically line by line, for the entire VSL... which made the video editor's job a hell of a lot easier. I don't throw these around very often... but if you're looking for an A+ team player who's solely focused on helping you and your team, and leaves their ego at the door... I highly recommend Brian for all your copy needs.” – Mazi Moinian (****.*******@*****.***)
“I wanted to give a shout out to Brian Casaletta and his copywriting talent. He brought his professional copywriting skills to help us revamp a few of our current offerings. What impressed me most is his attention to detail, wanting to really understand the what and why of our products and promotions before drafting his copy and then perfecting it. Brian is a talented, reliable and an exceptional writer who exceeded our expectations and I'm sure will exceed yours. Don't miss the opportunity to have Brian bring excellence to your marketing and promotional needs.” – Shelly Nohre (******@**************.***)
“Brian is an A-player who helped us dial-in our back end promotions and deliverability for well over a year. He also wrote some killer ads for us which even scaled over 100k on cold traffic. I recommend Brian for any high-level team looking to further dial in their message or funnel.” – Chance Welton (******@*********.**)
“It was hard to believe our Biz-Opp VSL script could have been better, but after hiring Brian for a re-write… I was pretty shocked to see the improvements that were made, which absolutely crushed the control! Quick turn around time too!” – Steven James (*************@*****.***)
"Brian is a really sharp up-and-coming copywriter that I've recommended and hired myself on numerous occasions. I'd highly recommend him if you want high-converting copy, and you want it delivered on-time" — Justin Goff (**********@**********.***)
“Brian was a true pleasure to work with. Not only did he exceed my expectations but he earned my trust for future work. His copy skills are top-notch and he was able to deliver a great long-form sales page in record-time. My client and I were very pleased with his whole performance. I look forward to working with Brian on more things down the line. If you’re ever thinking about working with Brian on a project, I have no doubt he’ll give you the peace of mind you’re looking for.” – Luca Shelesky (*********@*****.***)
“If you’re looking for a quality copy that converts and delivered on time without having to micromanage, Brian is your guy! And to my surprise, he delivers much more than that. His outside the box thinking and next level strategy ideas make him more than just a “copywriter.” The funnel knowledge, attention to detail, and a team player attitude makes Brian a pleasure to work with, opposed to most writers I’ve worked with in the past.” – Erick Maeng (Cashflow Diary Marketing Manager) *****@*************.***
“As a media buyer who’s worked with many copywriters and business owners throughout my career, I can confidently say, Brian, is the real deal! His copy is consistently tight, punchy, and proven to be effective. Overall, well worth the investment” – Brandon Breshears ****************@*****.***
“We hired Brian to help us with our copy needs and I was impressed by his drive to write great copy. He always took feedback in a positive manner and made the required changes quickly. Brian was always communicative and provided us with insights that led to improvements in our sales processes, which resulted in an increase in revenue. I would highly recommend working with Brian!” – Dan Cheong (CFO of Mike Gillette LLC) ********@*****.***
“Brian is a proactive, professional, and knowledgeable copywriter. He consistently delivers persuasive copy and takes feedback extremely well. I recommend Brian for his copywriting skills, growth mindset, and team player attitude.” – Sabah Karimi (Former ROI Machines Creative Director) ******@*****.***
“If you're looking for a solid, dependable team player who understands the game, then I recommend Brian for your team. Brian shows up and delivers solid work for his clients. He delivers on time with a consistent, professional attitude. He’s honest, knowledgeable, and pays attention to details. His work ethic, curiosity, and passion for his craft make him coachable and a pleasure to work with.” – Sean McCool (Former ROI Machines Copy Chief & Former Agora Writer of 20+ years) *********@*****.***
“Communication will never be a problem with Brian. He simply does what he says, and says what he does. I cannot see a raw talent like his being available for too much longer. I strongly suggest jumping at the opportunity to work with Brian, If presented. It's only a matter of time until word gets out about his ability and skill. I've seen it happen numerous times where others discover a copywriter I found, and then I can no longer hire or afford him because of such demand.” – Shiraz Khan (CEO of Digital Endzone) ******@**************.***
“Brian’s skills helped guide us in the right direction in telling our story, and communicating our value effectively. Without his expertise we would not have a website or cohesive brand message. There is no one else I would hire for copywriting and consulting on our brand.” – Dylan Shauben (President & Co-Founder of “The Company” Atlanta)
Lastly, Thank You for your time to consider.
– Brian Casaletta II
P.S. Get in-touch with me now : **************@*****.*** 770-***-****) LinkedIn Profile:
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