Creative Director Digital Marketing

SUMMARY

Experienced Creative Services Director with 30+ years in digital marketing and creative solutions, including 22 years in leadership. Expertise in UX, graphic design, IT, and digital development. Skilled in translating client visions into high-impact campaigns using Agile workflows and innovative design. Industry experiences spans healthcare, finance, and more. Strong leader and project manager, driving engagement and measurable results through seamless execution of design and marketing strategies. Passionate about collaboration, problem-solving, and fostering innovation.

WORK EXPERIENCE

Creative Director 02/2024 – 11/2024

Boeing Aviation & Aerospace / Tata Consultancy Services (Manufacturing ISU)

• Designed and develop presentations for Boeing and TCS pre-sales.

• Created low & high-fidelity POC mockups for products and digital graphics.

• Drove innovation through design strategies and UX research.

• Provided expert consulting in GUI design, prototyping, and UI/UX using Adobe XD.

• Developed prototypes to enhance user engagement and align with project goals.

• Achievement Highlight: Developed visually compelling use cases, strengthening our position as a top vendor and enhancing business relationship ties.

Creative & Innovation Director 08/2022 – 02/2024

Cornell Tech / Tata Consultancy Services (PacePort New York)

• Created visual presentations and digital assets for pre-sales at Pace Port.

• Enhanced brand presence with advanced design and marketing strategies.

• Specialized in prototype development and UI/UX/CX using Adobe Photoshop & XD.

• Conducted UX research to align with industry trends.

• Developed prototypes that simplify complex technologies into intuitive designs.

• Achievement Highlight: Created visually compelling use cases that highlighted solution potential and the value of design thinking, strengthening TCS’s customer relationship

Creative Director 02/2020 – 08/2022

Tata Consultancy Services (Travel, Transportation & Hospitality)

• Developed cutting-edge visual presentations and digital assets for TTH pre-sales initiatives.

• Provided expertise in GUI design, prototype development, and UX strategy using Adobe Photoshop & XD.

• Conducted UX research to align digital experiences with industry trends.

• Developed intuitive prototypes that simplify complex concepts into seamless user-centric designs.

• Achievement Highlight: Created contactless visual solutions for airlines, cruises, and hospitality, addressing COVID challenges. Showcasing the innovation possibilities during and within industries that were highly impacted. Helped reinvent how customers do business.

Creative Director 02/2017 – 08/2020

Tata Consultancy Services (CMI Marketing)

• Oversaw creative projects from concept to completion, ensuring brand alignment.

• Used data insights to optimize campaigns for maximum impact.

• Launched high-impact marketing campaigns to enhance brand awareness.

• Managed budgets efficiently, delivering cost-effective projects.

• Leveraged analytics to refine messaging and improve marketing strategies across TCS.

• Achievement Highlight: Led sales and marketing creative campaigns across TCS verticals, empowering internal teams to close major deals in the CMI unit.

Fred Barca 310-***-****

4305 Laurel Canyon Blvd. #210 Studio City, California, USA 91604 ****.*******@*****.*** LinkedIn Profile Portfolio Creative Director Internal 02/2014 – 02/2017

Tata Consultancy Services / Insurance ISU (Sales & Presentations Center of Excellence)

• Led high-impact marketing to boost brand visibility, engagement, and growth.

• Oversee presales and marketing for Insurance ISU, strengthening TCS client partnerships.

• Led creative efforts securing $3B+ in ISU projects.

• Develop targeted campaigns to enhance client relationships and engagement across global TCS locations.

• Achievement Highlight: Delivered high-impact visual solutions for the insurance industry, contributing to securing a $2.3B logo for TCS. My creative efforts helped generate over $3B in revenue within the ISU. Creative Director & Digital Architect 02/2012 – 02/2014 Tata Consultancy Services (State Farm)

• Created low- & high-fidelity POC mockups for seamless tech integration.

• Designed GUIs, prototypes, and UX using Microsoft Visio & Adobe Photoshop.

• Conducted UX research to align digital solutions with industry trends.

• Developed prototypes that simplify complex concepts into intuitive designs.

• Achievement Highlight: As TCS’s first UI/UX Creative Director on the State Farm account, I expanded services beyond development, securing UX design projects and creating marketing collateral to strengthen client relationships. Creative Director & Digital Architect 06/2010 – 02/2012 Tata Consultancy Services (Johnson & Johnson)

• Led design innovation with low & high-fidelity mockups for seamless tech integration

• Enhance efficiency by optimizing data delivery systems.

• Design enterprise solutions for SharePoint, SAP, and Salesforce

• Apply advanced UI/UX methodologies using Microsoft Visio & Adobe Photoshop

• Achievement Highlight: As TCS’s first UX Creative Director on the J&J account, I expanded services beyond development, influencing both UX design and sales. This approach opened new opportunities for TCS in the creative digital space. SKILLS

• Conceptual Design

• UX/CX Design

• Presentation Design

• Infographic Design

• Logo Design & Branding

• Graphic Design

• Sales & Marketing Support

• Team Management

• Communication

• Content Writing

• Problem Solving

• Fine Art

SOFTWARE

• Adobe Photoshop

• Adobe Illustrator

• Adobe XD

• Adobe Acrobat

• Adobe Dreamweaver

• Microsoft Word

• Microsoft Excel

• Microsoft PowerPoint

• Microsoft Visio

• Microsoft Publisher

• Microsoft Teams

• Microsoft Outlook

• Midjourney Creative AI

• ChatGPT

• Figma (basic)

CERTIFICATES (LinkedIn)

• Being Responsible with Gen AI

• Intro to prompt Eng. for Gen AI

• What is Generative AI

• Design thinking: venture design

• Generative AI Imaging

• Illustrator Essential Training

• Learning Adobe Animate CC

• 'Adobe XD: Prototype Tips

• Adobe XD Essential Training

• Illustrator Essential Training

• SEO for Social Media

• Social Media Marketing:

Strategy & Optimization

• Social Media Marketing

• Transform Your Personal Brand

EDUCATION

South Florida Metropolitan University

(Everest University), FL

Degree: Media Communications,

Marketing Design

GPA: Cum Laude 3.68

Art Institute of Ft. Lauderdale, FL

Major: Advertising Design

GPA: Cum Laude 3.54

School of Visual Arts, NYC

Major: Fine Art

GPA: Cum Laude 3.40

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