Director Marketing

KABITA BAGCHI

317-***-**** ****.******@*****.*** Greater Chicago Area

https://www.linkedin.com/in/kabita-bagchi-31109076 MBA Marketing Executive 15+ years driving growth in technology Growth strategy & execution B2B/B2C Partnerships MarTech Data Analytics Experienced B2B information technology product marketing leader skilled in incubating and executing digital strategies, scaling demand generation,, and in aligning marketing initiatives with business goals. A go-getter with a proven track record of generating high-quality leads and increasing ROI on marketing spend. A valued partner to the CEO, CMO, CTO, CIO, COO & HR. An internal consulting partner to the C-suite, leading with business acumen, data, facts and executive level collaborations. Expert in solution- based marketing and leveraging advanced MarTech tools to achieve data defensible ROI. HubSpot Certified – Automated Lead Nurturing Workflows, Marketing and Sales Funnel Reporting, Campaign Optimization, Lead Scoring etc. Google Analytics Certified Drift certified. KEY ACHIEVEMENTS AND CONTRIBUTIONS

• Revenue Growth & ROI: Designed and implemented demand generation strategies, driving 15-20% YoY revenue increases and improving marketing ROI by 80%+.

• Demand Generation Excellence: Built and scaled multi-channel marketing programs, increasing MQLs by 80% and contributing $2M+ in pipeline growth in one year.

• Go-to-Market Leadership: Partner with C-level executives in technology, sales, product, and customer success teams to launch and scale solutions aligned with revenue and brand objectives, driving market share expansion.

• Advanced Martech Management: Spearhead the development and integration of MarTech stacks, incorporating CRM, Google Analytics, SEM Rush etc. for digital marketing performance and campaign optimization.

• Customer-Centric Insights: Leverage qualitative and quantitative customer research to refine user experiences (UX), driving engagement, and retention.

• Relevant Skills and Tools: Salesforce, Pardot, SalesLoft, HubSpot (marketing automation, lead scoring, campaign optimization) Zoom webinars & end to end event marketing) data analytics & intent data for lead qualification

persona-based content creation & sales enablement (whitepapers, ROI tools) digital campaign management (social media, SEO, website performance and conversion).

PROFESSIONAL EXPERIENCE

1. CONSTELLATION SOFTWARE - FRIEDMAN US – ASA AUTOMOTIVE - DIRECTOR MARKETING - (SEPTEMBER 2023 – PRESENT)

• Modernize Brand Imagery: Transform ASA’s brand identity to resonate with modern audiences, driving increased brand recognition and market differentiation.

• Strategic Partnerships: Strengthened strategic partnerships, positioning ASA as a premium vendor with ITDG and expanding market share.

• Demand Generation: Design and execute comprehensive marketing strategies that drive demand for enterprise and SMB solutions, contributing to measurable revenue growth.

• Sales Enablement: Draft persona-driven content (eBooks, whitepapers, ROI calculators) to empower sales teams and improve conversion rates by 50%

• Go-to-Market Alignment: Collaborate with cross-functional teams to align product marketing, customer marketing, and cross-sell initiatives with strategic company objectives.

• Digital Marketing Leadership: Lead a results-driven digital marketing program, achieving significant improvements in social media engagement, website traffic, and conversion rates. KEY ACCOMPLISHMENTS

• Boosted Digital Engagement: Achieved an average LinkedIn engagement rate of over 11% monthly, outperforming industry Benchmarks.

• Increased Website Traffic: Drove a 60% increase in website traffic through optimized digital campaigns and modernized web design.

• Accelerated Lead Generation: Grew web leads by 30% and trade show leads by 80%, significantly contributing to the sales Pipeline.

• Modernized Brand Presence: Revamped ASA’s website and LinkedIn page, creating a modern and edgy brand image that stands out against competitors.

• Strategic Partnership Progress: Advanced ASA to the contracting phase with ITDG as a premium vendor for their dealer network, positioning the company for long-term growth. 2. SENSEI LABS, CANADA (SEPTEMBER 2021-AUGUST 2023) – DIRECTOR MARKETING

• Global Demand Generation and Data-Driven Marketing: Executed global demand generation campaigns around SaaS collaborative work management platform, targeting CIOs and IT executives, leading to a 30% increase in Marketing Qualified Leads (MQLs).

• ROI Optimization: Designed and implemented a marketing dashboard in HubSpot to track KPIs, delivering actionable insights and improving the ROI of marketing initiatives by 50%.

• Go-to-Market Collaboration: Partnered with global marketing teams, product, customer, and sales teams to align marketing campaigns with company objectives, resulting in improved cross-sell and upsell opportunities in line with the North American market requirement.

• Digital Marketing Leadership: Led a high-impact digital marketing program, increasing social media engagement, website traffic, and lead conversions through webinars, podcasts, and optimization strategies.

• Advanced MarTech Integration: Built a scalable MarTech stack, integrating emerging AI tools for CRM, SEO, content creation, and media intelligence, enhancing analytics capabilities and operational efficiency. KEY ACCOMPLISHMENTS

• Boosted Lead Generation: Generated a 30% q-o-q increase in high-quality MQLs, contributing to $2MM in pipeline growth in a year.

• Enhanced Reporting & Analytics: Transitioned the company’s reporting system from static spreadsheets to dynamic HubSpot dashboards, providing real-time insights and enabling data-driven decision-making across teams.

• Thought Leadership Impact: Hosted bi-monthly thought-leadership webinars over a year, attracting over 100 registrants per session and positioning the company as a trusted resource for transformation leaders focused on cost-reduction strategies.

3. FOG SOFTWARE GROUP - FRIEDMAN US – ASA AUTOMOTIVE SYSTEMS - (MAY 2016 - SEPTEMBER 2021) – MARKETING COORDINATOR – MARKETING MANAGER – PRINCIPAL MARKETING CONSULTANT

• Strategic Marketing Leadership: Developed and executed marketing strategies to enhance user experience, drive customer retention, and increase new customer acquisition for ASA Automotive’s entry-level and enterprise shop management software.

• Product Launch Excellence: Planned and managed the launches of new products and updates to existing ones, ensuring cross-functional alignment and achieving successful go-to-market execution.

• Go-to-Market Strategy: Collaborated with product management and creative teams to create data-driven strategies that accelerated product adoption and drove measurable growth for ASA’s software solutions.

• Content Optimization: Designed and produced inbound and outbound marketing materials, including blogs, landing pages, in-app copy, and help center content, to ensure a consistent and engaging user experience that supported lead generation and conversions.

• Agency & Team Management: Directed an in-house digital marketing team and external marketing agency, achieving measurable improvements in campaign performance and efficiency. KEY ACCOMPLISHMENTS

• Product Launch Success: Spearheaded the launch of ASA's enterprise shop management software, GTX, using account- based marketing (ABM). Achieved 15% market penetration within the first year, driving significant revenue growth.

• Lead Conversion Excellence: Improved the MQL-to-SQL conversion rate from 50% to 80% by creating targeted buyer personas, developing a persona-based content roadmap, implementing web chatbots, and introducing an ROI calculator.

• Cost Efficiency in Events: Reduced annual trade show expenses by 30% through strategic planning and resource optimization without compromising lead generation. OTHER PROFESSIONAL EXPERIENCE AND VOLUNTEERING

• UNITED WAY OF LAKE COUNTY (NGO)– Marketing Volunteer, 2014 – 2018, Gurnee, IL

• EDELMAN (B2C) – Senior Account Executive - January 2012 – December 2012 – New Delhi, India

• HILL + KNOWLTON STRATEGIES (B2C) – Senior Management Associate - April 2010 – December 2011 – Mumbai, India

• BRANDCARE (B2B, B2C) – Communications Associate - May 2009 – March 2010– Mumbai, India EDUCATION

MASTER OF BUSINESS ADMINISTRATION

Symbiosis Institute of Media and Communication, Pune, India, 2009

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