Business Development Manager

Felipe Barragán Segura

Business Development Manager Retail Technology Expert

Tel: 55-5100-5953 Email: ***********@*****.***

RESUME

Professional Summary

Results-driven Business Development Manager with 20+ years of experience in retail technology, channel management, and strategic partnerships. Proven track record of driving revenue growth, expanding market share, and leading cross- functional teams to deliver innovative solutions for Tier 1 clients. Expertise in market analysis and pipeline development. Adept at managing end-to-end retail projects, reach and exceed sales quotas, building long-term client relationships. Core Competencies

- Channel Strategy & Partner Management

- Retail Technology Solutions (POS, Self-Checkout, BI)

- Tier 1 Client Relationship Management

- Cross-Functional Team Leadership

Professional Experience

Toshiba Global Commerce Solutions Jan 2022 – Feb 2025 Channel Account Manager – Mexico & Central America

- Developed and executed channel strategies, driving $2.4M in annual revenue through partnerships with distributors partners and OEM manufacturers.

- Developed strategic alliances with ISV’s (SW House) for Retail POS (MYBPOS), Hospitality (Soft Rest) Selfservice (Xenia).

- Managed end-to-end retail projects, including the deployment of 1,800+ POS systems for Tier 1 clients such as Inditex Group, Sanborns Group, Nike, Avante Textil. In Central America with XTRA Supermarkets (Panama), Ole, Bravo, Carrefour and CCN (Dominican Rep) and Walmart CAM (HN, SV, GT, CR, NI).

- Exceeded sales quota by $1.8M+ in Q4 2023 through the successful implementation of a Self-Checkout solution for Casa Ley, optimizing operations across 20+ stores.

- Collaborated with C-level executives to align business objectives and deliver tailored solutions, enhancing client operational efficiency.

- Managed full-service contracts with Avante, Casa Ley and Inditex Bitam Jun 2021 – Jan 2022

Sales Manager

- Led direct account sales, leveraging Business Intelligence (BI) solutions to drive an 11% revenue increase for retail clients, including Steren and Chedraui USA: El Super and Fiesta Mart.

- Partnered with cross-functional teams to deliver customized BI solutions, improving client decision-making and operational performance.

- Generated $750K+ in annual revenue from software and services. NCR Corporation de México Jan 2020 – May 2021

Channel Account Manager – Retail Division

- Developed and executed channel strategies for a quota of $1.4M in annual revenue through partnerships with distributors and partners.

- Managed retail projects, including POS hardware, software, and services MeatME, Adidas and Farmacias Benavides. MyBusiness POS Desarrollos, SA CV Jun 2018 – Dec 2019 Channel Manager

- Expanded channel business through resellers, increasing end-user adoption of POS software, and ERP interfaces.

- Delivered solutions for clients such as Pastelerías El Globo, LUMEN and Centro Banamex.

- Annual revenue of $900K+ in software and cloud services through channel distributors and partners. Bixolon America, Inc. Apr 2015 – Mar 2018

Territory Manager – Mexico

- Developed POS and mobility projects with ISVs for Tier 1 clients and government entities, including Elektra, Coppel, and Telcel.

- Annual revenue of $1.1M through channel distributors and partners. POS-X, LLC (a CUSTOM company) Oct 2013 – Mar 2015 Regional Channel Manager – Latin America

- Established brand presence in the distribution channel, forming alliances with ISVs and delivering solutions for casino chains such as CODERE and Play City.

- Increased market penetration in the region by 10% through targeted channel strategies with $1M in annual revenue through channel distributors and partners.

Motorola Solutions Mexico (now Zebra Technologies) Mar 2011 – Aug 2013 Distribution Channel Account Manager – Mexico

- Implemented vertical niche strategies: POS, T&L and Warehousing, increasing market share through channel: distributors and resellers.

- Managed high-touch accounts though partners, including FedEx, and Grupo Lala.

- Annual revenue of $1.2M through channel distributors and partners. Metrologic Instruments, Inc. (now Honeywell Scanning & Mobility) Nov 1996 – May 2010 Regional Sales Manager – Mexico & Caribbean

- Developed advanced data capture and mobility solutions for clients such as IMSS, CFE, and Grupo Modelo.

- Developed and conducted revenue through channel distributors and partners. Education

- Electronics Engineer (Digital Systems & Computers) Universidad Autónoma Metropolitana, Mexico City 1980–1986

- Bachelors in marketing Fray Luca Paccioli University, Cuernavaca 2011–2015

- Digital Marketing Certification SEReS University, Mexico City 2018–2019 Languages

- Spanish: Native

- English: 90% (written and spoken)

- Portuguese: 60% (written and spoken)

Key Achievements

- Exceeded sales quota of $1.8M+ with Casa Ley through a tailored Self-Checkout solution.

- Deployed 1,800+ POS systems for Tier 1 clients with Toshiba, enhancing operational efficiency through distributors.

- Increased revenue of 11% for retail clients through BI solutions with Bitam.

- Executed channel strategies to generate $2.1M in annual revenue at Toshiba.

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