Market research, digital marketing, content creation, product marketin
Resume:
RESUME
JOHN TENKORANG
Springfield MO 65806
***************@*****.***
EDUCATION
Master’s in Business Administration (Marketing Graduate Cert) Expected Grad. 2026 Missouri State University, Springfield, MO
Bachelor’s in Business Administration (Marketing/Int. Business) Sep. 2018-Nov 2022 Kwame Nkrumah University of Science and Technology PROFESSIONAL EXPERIENCE
Marketing Graduate Assistant Jan. 2025-Present
Missouri State University Marketing Department, Springfield, MO
• Assist in creating engaging content for websites, blogs and social media
• Assist faculty with quantitative and qualitative research Marketing Executive Nov. 2022- Dec. 2024
Unique Insurance Company limited, Accra, Ghana
• Conducts market research to identify consumer preferences and competitor analysis to support marketing strategies.
• Collaborate with cross-functional teams to develop and implement PR initiatives, resulting in increased media coverage and brand visibility.
Sales Assistant Intern Dec. 2021 – Feb 2022
Guard lock security Limited, Accra, Ghana
• Established rapport with customers using active listening and interpersonal skills
• Identifying potential clients through online research and databases. CERTIFICATION
Certificate in virtual assistant: By Master Card foundation and ALX Africa. November 2024 COMPETENCIES AND PROFESSIONAL SKILLS
Market Research & Analysis – Ability to analyze market trends, customer behavior, and competitors. Copywriting & Content Creation – Ability to write engaging blogs, emails, and social media posts. Problem-Solving & Creativity – Ability to develop innovative marketing strategies. ACCOMPLISHMENTS
Digital marketing: Assisted the PR team of Unique Insurance Company in conceptualizing and executing a targeted digital marketing campaign that resulted in a 30% increase in online sales. I single handedly developed a content calendar with a mix of promotional and educational content. Strategic Marketing Plan: Developed a comprehensive marketing plan for my logistics business, outlining market analysis, target audience segmentation, marketing objectives, and strategies for product positioning.
Market Research and Analysis: Conducted a market research project for KSB juice to analyze consumer behavior, preferences and trends in the beverage industry on KNUST campus and some part of Kumasi.
PROFESSIONAL ORGANIZATIONS AND LEADERSHIPS
Member, America Marketing Association, MSU chapter Student Organization Specialist in the marketing department Head Volunteering Team, Springboard Roadshow Foundation; Actively participated in organizing marketing workshops and seminars.
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