Digital Marketing Coordinator

Samira I. Williams

Spring, TX- 713-***-**** - ******************@*****.***

Professional Summary

Personable and versitile Marketing Coordinator with years of experience in marketing for in B2C and B2B industries, as well as in sales and administrative settings. Proficient in creating & executing marketing materials, managing cross-functional teams, copywriting, and campaign development. Strengths include communication skills, social media management, and knowledge of current trends.

Work History

05/2023 to 12/2024

09/2022 to 05/2023

02/2022 to 08/2022

Franchise Marketing Coordinator

Generator Supercenter – Tomball, TX

·Assisted in the development and execution of marketing campaigns, including social media, email marketing, and paid ads

·Managed the production and distribution of marketing materials such as brochures, flyers, and promotional items

·Collaborated with all franchise marketing teams to ensure brand consistency across entire franchise system

·Served as a liaison between internal stakeholders and external vendors/agencies for various marketing projects

·Attended and coordinated logistics for trade shows, conferences, and other events to maximize brand exposure

·Maintained an organized digital asset library ensuring easy access to approved images/videos/logos etc

·Coordinated photo/video shoots for marketing campaigns ensuring adherence to brand guidelines/standards

Franchise Development Assistant

Generator Supercenter – Tomball, TX

·Scheduled and coordinated Discovery Days for franchise candidates

·Provided high-level administrative support to Franchise Development Director, managing calendars, scheduling meetings, and coordinating travel arrangements

·Screened phone calls and emails for direct superior, prioritizing messages and responding on their behalf when necessary

·Sent out and filed all documentation for franchise candidates

·Attended meetings with direct superior, took notes, and executed next steps

·Scheduled managed appointments, meetings, conference calls, maintaining calendars effectively

·Attended and spoke at Franchising Shows and Expos to gain new franchise leads

Event Coordinator/Recruiter

BritCo TX – Houston, TX

·Coordinate, schedule, and organize direct marketing events

·Conducted phone and in-person interviews to assess candidate qualifications, skills, and cultural fit

·Managed the end-to-end recruitment process including job postings, resume review, interview coordination, and offer negotiation

·Maintained applicant tracking system (ATS) database with accurate candidate information and updated hiring statuses

12/2020 to 02/2022

02/2020 to 12/2020

Social Media Coordinator/Marketing Team Member

Xtreme Lashes – Spring, TX

·Manage all company Social Media platforms (Instagram, Facebook, YouTube, Pinterest, etc.)

·Outline and create posting schedule for social

·Manage interactions with customers through social

·Create and run paid ads (Meta, Google)

·Worked directly with Creative team to develop assets

·Define and track metrics & KPIs

·Spearheaded creation of Brand Ambassador/Influencer program

·Present Monthly Social analytics

·Manage Agency running Amazon (Vendor/ Seller Central)

Administrative Assistant to Executive Assistant

Xtreme Lashes – Spring, TX

·Convert meeting notes into communications to be delivered to internal stakeholders

·Stay abreast of CEOs day-to-day, weekly, monthly, annual calendar

·Serve as a brand ambassador and personal ambassador for the CEO

·Management of the CEOs personal LinkedIn, Facebook and Instagram page

·Serve as the primary copywriter for Employee of the Month write ups

·Perform other job-related duties as assigned

Education

05/2018

Bachelor of Fine Arts: Theatre Arts

Sam Houston State University - Huntsville, TX

Skills

·Social Media Management (Meta, LinkedIn, YouTube, Pinterest)

·Google Ads/Business Profile Management

·Amazon FBA/FBM Management

·Skilled in Canva

·Base Experience in Adobe Photoshop & Premiere Pro

·Experience in Salesforce

·Microsoft Office

·Email Creation (Pardot, MailChimp)

·Experience using UGC & Influencer Marketing Platforms (Pixlee)

·Social perceptiveness

·Problem-solving skills

·Memorization skills

·Cultural awareness

·Strong computer skills

·Digital File Management

·Effective communicator

·Sales techniques

·Branding

·Public relations

·Excellent multi-tasking ability

·Exceptional customer service

·Flexible schedule

Contact this candidate