Public Relations Social Media
Resume:
Jennifer Wezensky
Senior-Level Public Relations and Marketing Expert
Westfield, IN, 46074
******@*****.***
Skills
Media Relations
Public Relations
Marketing Strategy
Content Marketing
Social Media
Brand Development
Crisis Communication
News Writing
Thought Leadership
AI Integration
Media Outreach
Brand Strategy
Stakeholder Engagement
Campaign Measurement
Corporate Communication
Reputation Management
Content Strategy
Links
Marketing and public relations leader with a proven track record of elevating brand visibility, securing high-impact media coverage and driving measurable results. Expert in strategic storytelling, media relations and integrated marketing campaigns that enhance credibility and market presence while producing ROI. Employment History
Jan 2006 - Present
Founder & Principal
JW PR & Marketing at Greater Indianapolis, IN
Jun 2007 - Dec 2010
Freelance Journalist
MLive at Kalamazoo, MI
Develop and implement B2B and B2C PR and marketing strategies, leading initiatives from development to execution and results analysis. Shape brand narratives and implement targeted PR strategies to enhance credibility and visibility.
Secure media placements in top-tier publications, trade outlets and emerging platforms (podcasts, newsletters).
Develop thought leadership campaigns, ghostwriting bylined articles for experts in industries including healthcare, fintech, retail, education, CPG and manufacturing. Integrate AI-driven PR and marketing tools to optimize outreach and maximize impact.
Lead cross-functional teams, ensuring consistent branding and messaging across all platforms.
Advise C-suite leadership, providing expert guidance on PR, crisis communication and media strategies.
Create and execute brand-focused social media campaigns to attract and engage target audiences.
Reported on healthcare and business trends, crafting compelling feature stories for a regional Gannett news organization.
Jun 2001 - Jun 2006
Director of Marketing & Public Relations
Oaklawn Hospital at Marshall, MI
Jan 1995 - Jan 2001
Director of Marketing
EPI, Inc. at Battle Creek, MI
Education
1986 - 1990
Bachelor's in Journalism
Michigan State University
Technical Proficiencies
Led strategic marketing, PR and community outreach initiatives, strengthening hospital visibility and patient engagement. Developed targeted marketing campaigns, including print and outdoor advertising, ensuring alignment with organizational goals. Executed thought leadership programs, ghostwriting bylined articles for hospital leadership and clinical experts. Advised hospital leadership and Board on communication strategies. Led development of the hospital’s first website and produced its first graphic standards manual. Developed and implemented PR and marketing campaigns for fundraisers, community events and public health initiatives. Developed marketing strategies, enhancing brand visibility and digital presence. Led brand initiatives, coordinating teams and agencies for cohesive brand messaging. Aligned marketing operations, ensuring consistent messaging across channels. Developed comprehensive marketing collateral and trade show materials, enabling sales teams to secure major account partnerships. Pioneered company's digital presence through strategic website launch, modernizing brand communication and expanding market reach. Reporter and editor at The State News (award-winning student newspaper) during sophomore, junior and senior years Winner, William Randolph Hearst Award for investigative reporting (Junior Year) Completed journalism internships at The Kalamazoo Gazette, The Bay City (MI) Times and The Morning Call (Allentown, PA) Cision
Agility PR
Propel
HubSpot
Marketing Cloud
Pardot
Hootsuite
Sprout Social
Canva
Adobe PhotoShop
Adobe InDesign
Adobe Premiere Pro
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