Social Media Email Marketing Professional

Ciara Vincent

************@*******.*** • 818-***-**** • San Diego, CA • Portfolio

EXPERIENCE

EDUCATION

SKILLS & CERTIFICATIONS

Collaborated with founders to develop strategic media relations plans, enhancing brand visibility and engagement Owned production of social media content and community management to engage followers Strategized and executed email marketing campaigns Implemented SEO strategies to improve website visibility, increase organic traffic, and enhance search rankings Analyzed social campaign performance metrics and consumer behavior data to optimize marketing efforts and achieve KPIs Design and manage email marketing campaigns, leveraging automation and segmentation for improved open and click-through rates Design logos and develop cohesive branding for clients to enhance their visual identity and market presence Establish strong client relationships and maintain clear communication Managed and cultivated relationships with key buyers and managers to drive business growth and retention Conducted in-depth market analysis and consumer research to enhance brand positioning and drive growth for industry leaders like Modelo, White Claw, and Coors Light

Executed strategic sales plans, achieving over 20% market share growth in 300+ accounts across the San Diego coastal region Developed and executed strategic programs to drive distribution, enhance merchandising, optimize displays, and achieve retail promotional goals

Planned and executed on-site brand activations for industry leaders like Fireball, driving consumer engagement and boosting brand awareness through immersive experiences

Conducted primary and secondary market research to analyze category trends, consumer behavior, and competitive activity Designed compelling print and digital materials using Adobe Photoshop and Illustrator to support brand initiatives Served as the communication lead between key customers, wholesalers, and internal teams Managed a monthly budget, tracked expenses, and processed invoices Analyzed Shopify performance data to drive growth by identifying trends in consumer behavior, top-performing products, and site navigation efficiency

Managed Shopify storefronts, overseeing product updates, continual site content refreshes, optimized UI/UX, and performance reporting Designed engaging graphics using Adobe CC and Figma for hero images, product visuals, event promotions, and social media content Managed social media accounts, staying up to date on trends to enhance engagement and content strategy Led comprehensive business analyses by evaluating product performance, consumer feedback, and market trends to identify growth opportunities and strategic improvements

Developed, executed, and optimized targeted email and SMS campaigns to drive sales, enhance customer retention, and improve engagement Optimized email campaigns through A/B testing, refining subject lines, CTAs, and personalization to improve open and click-through rates Managed subscription platform, Loop to drive customer retention and increase engagement Developed automated flows in Klaviyo to optimize sales by leveraging customer segmentation and behavioral insights, including win-back flows that increased sales by 30% within three months

Freelance, Digital Marketing

Sep 2024 - Present

Crest Beverage, Account Manager

June 2021 - June 2022

Sazerac, Marketing & Sales Representative

June 2022 - July 2023

Celebration Cellars, Digital Marketing Manager

Sep 2023 - Feb 2025

LUM A TERRA Media, Digital Marketing Assistant

March 2019 - March 2020

California State University, San Marcos • Bachelor of Arts, Communication Orange Coast College • Certification, UX/UI Design Microsoft Office, Outlook, Adobe CC, Figma, Google Analytics, Shopify, Attentive, Klaviyo, Loop, and Salesforce Klaviyo Product Certificate • Klaviyo

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