Emma Misko
484-***-**** ● West Chester, Pennsylvania ● ************@*****.*** ● LinkedIn ● Portfolio
EDUCATION
University of Oregon Eugene, OR
Bachelor of Science in Advertising, Minor in Art June 2024
●Relevant Courses: Media Ethics, Communication Law, AI and Global Platforms, PR Strategy, Art and Coding, Psychology of Advertising, Art Direction, Data Visualization, Advanced Portfolio, Advertising Campaigns, Creative Strategies
Honors & Awards: Dean's List: Winter 2024 Dean's List: Spring 2024 Participated in Art Show: Spring 2024
EXPERIENCE
Product Educator October 2024- Present
Lululemon West Chester, PA
●Engage and connect with customers in a personalized manner, providing expert-level product education and sharing authentic details about the Lululemon brand, community, and culture.
●Assess customer needs to propose customized, effective solutions for purchases and returns, ensuring a seamless end-to-end shopping experience
●Articulate the unique features and benefits of Lululemon products to drive customer confidence and loyalty
Account Executive & Graphic Designer September 2023 - June 2024
Allen Hall Public Relations Eugene, OR
●Refined skills in client communications, strategic planning, project management, and creative execution.
●Translated detailed creative briefs from the theater director into compelling design assets for cross-platform marketing.
●Crafted show programs incorporating sponsor ads, director's notes, song lists, performer bios, and sponsor recognition.
●Key Achievement: Orchestrated successful multimedia marketing campaigns, contributing to the largest audience turnout in the theater’s history. The increased ticket sales directly supported the non-profit theater's ability to invest in future productions.
Creative Director April 2024 - June 2024
Align Magazine Eugene, OR
●Managed a creative team including photographers, stylists, makeup artists, models, graphic designers, and illustrators.
●Mentored the design team, providing artistic direction while fostering an environment of creative growth.
●Orchestrated all photoshoot operations, coordinating team schedules and managing logistics around student contributors' academic and social commitments.
●Executed visually captivating layouts, graphics, and digital content, elevating written material.
●Key Achievement: Elevated magazine design standards, resulting in increased readership and positive feedback from the audience.
Marketing Specialist and Show Host November 2023 – February 2024
BSM Vision LLC Eugene, OR
●Brainstormed creative content ideas to highlight athlete personalities and increase exposure for potential NIL partnerships
●Hosted and facilitated an innovative game show featuring two athletes trying different foods while answering personal questions
●Worked cross-functionally with a videographer and production team to execute the engaging video shoot
●Learned invaluable skills in video production, content creation, and behind-the-scenes operations
●Key Achievements: The game show allowed BSM to create unique media assets featuring athletes. This increased athlete interest and helped drive new client acquisitions for the company.
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Food Runner June 2022 - September 2022
White Dog Cafe Wayne, PA
Swiftly delivered hot food orders to upscale clientele, ensuring a seamless dining experience.
Collaborated closely with waitstaff and management to anticipate guests' needs and address any requests or concerns promptly.
Upheld White Dog Cafe's high standards for warm hospitality while working in a fast-paced environment serving over 200 guests per night.
Vice President of Marketing October 2021 - December 2022
Alpha Phi Sorority Eugene, OR
●Directed and facilitated regular marketing department meetings in conjunction with advisors
●Served on the executive council and program council, providing strategic marketing leadership
●Oversaw crisis communications by relaying critical updates to members across social platforms as part of the executive team's crisis outreach efforts
●Conducted in-depth competitive analysis to evaluate the chapter's brand positioning and marketing activities, collaborating closely with the recruitment department
●Spearheaded creation of an overarching content strategy encompassing social media, website, merchandise, and paid marketing efforts
●Key Achievement: The strategic marketing initiatives led to the chapter's highest recruitment numbers, enhanced member retention, and strengthened alumni relations through targeted social media and content campaigns.