Jean M Kelson
Sioux City, IA *1103
(cell) 712-***-****
**********@*****.***
Accomplishments
Provided content for Advertorial supplements for the Sioux City Journal for 30 years.
Skills acquired from my various positions at the Journal:
Advertorial writing
Scheduling ads
Submitting copy for ads to be designed
Posting on social media {digital media marketing)
Working with clients
Interviewing
News writing and reporting
Editing, spelling and grammar
Ad layout
Digital Photography
Programs I’ve worked in:
Phoenix (for finance and ad scheduling purposes)
Affinity Express (program for designing and editing ads)
Blox Digital (TownNews CRM)
MS Word and Excel
Computer layout programs (InDesign, Quark Xpress)
Photoshop
Work History
Sioux City Journal
Advertising Sales Assistant October 2023 till Feb. 3, 2025
Advertorial Writer October 1994 till October 2023
Responsible for content generation of advertorial pieces for large regional newspaper covering a wide variety of topics and interests.
This includes content, articles, editorial services and layout for the Siouxland Homes Real Estate Guide that was a part of the Sioux City Journal content (up until 2023).
Currently functioning as the Advertising Sales Assistant.
Providing administrative support, layout, ad content collection and follow-up.
Other positions/titles/duties
Classified Advertising Executive
Customer Service Front Desk Receptionist (Supporting Circulation Activities)
Digital Marketing Specialist
Finance Clerk
Advertorial writing duties on as needed basis
Real Estate Assistant for Siouxland Homes and other real estate related special sections
Past Duties:
Create advertising pieces in support of local businesses, both ROP and tabs
Create marketing and sponsorship ads
Write advertorial content for HOME magazines and Siouxland Life
in addition to Siouxland Homes.
Make posts to social media and the Sioux City Journal website
Write the Yard of the Month Feature (Writing Copy, Interviewing Candidate Yard Owners, Photography of Yards and Attendant Property)
Schedule ads in Phoenix Advertising Software
Customer Service, payment entry and posting
in support of Classified Ads, Circulation, Obituaries, Front Desk
Digital Photography in support of Real Estate and Homes Tabs
Interviews of sources for News, Advertorial, Feature content
Support Obituaries with Digital Photography Editing, Processed Payments
Use TownNews Software for content management
Keep a database for real estate, business purposes
Prior Positions
Assistant Editor North Sioux City Times
Wrote, Edited, Layout of News Stories covering the local area
Connected and Networked with local community members and businesses
City Reporter Le Mars Daily Sentinel
Covered City Hall News for the town of Le Mars Including Events, Meetings, interviewed City Officials, writing profiles of local businesses
Education
Bachelor of Journalism News/Editorial
Minors in:
English
History
Biological Sciences
University of Nebraska at Lincoln, NE
Associate’s Degree
Journalism program
Northeast Community College