Social Media Team Member
Resume:
Erkan Mert Özoğul
EXPERIENCE
Senior Copywriter
Team Sampa (Sampa Automotive)
I worked as a senior copywriter at Team Sampa, the marketing team of SAMPA Automotive, a global part manufacturer in heavy-duty vehicles industry. My role was technically oriented, and I wrote, edited, and proofread both ATL and BTL-based marketing content, as well as PR materials and technical content about heavy-duty vehicle aftermarket products. My workflow consisted of various tasks, such as video scripts, social media copies, web content, leaflets, brochures, etc. Additionally, I provided translation between English and Turkish, as well as Turkish and English.
Senior Content Manager
Hoops
I worked at Hoops as a senior content manager. The agency focuses on B2B marketing, employer branding, and internal communication. I created digital content for global brands such as Hilton, Total, MAPFRE, Linde, ZF, Olimpia, etc.
I briefed art directors to align the design process with brand strategy and coordinated with writers to ensure a smooth copywriting process. I wrote various types of content here, including social media posts, employer branding and internal communication materials, email marketing campaigns, Google AdWords ads, e-flyers, digital screens, megalights, SEO-based blog posts, and video scripts. Additionally, I translated and proofread various content.
Content Editor
Teknasyon
During my work experience at Teknasyon, one of the biggest software companies in Turkey, I was responsible for finding content concepts and creating copies for mobile apps. I wrote SEO-based blog posts, proofread translated copies, and coordinated the localization process for multiple languages.
Copywriter
Istanbul Technical University (ITU) Corporate Communication Office
I was responsible for the official website, including editing, proofreading, and translating web content. Additionally, I was tasked with finding mottos and creating content for outdoor, indoor, and printed campaign materials. Another aspect of my role involved preparing speech texts for the rector. Plus, I moderated social media channels and crafted creative social media content for ITU.
Social Media Specialist
SosyalIK Medya
My role was fully focused on employer branding. My workflow consisted of creating content calendars, crafting HR-oriented content, reporting on social media interactions, and moderating them. Additionally, I coordinated the communication process between brands and the agency. I also developed creative content for the internal communication processes of Ekol Logistics, Borusan Otomotiv, and Sinpaş.
Copywriter
Adinteractive
I wrote social media, web content, and email marketing copies, including landing pages, banners, newsletters, and e-bulletins. I also wrote offline marketing communication materials. Additionally, I have experience in SEO-based blogging for brands. Some brands I have worked with include Citroen, Mastercard, Dr. Oetker, Sompo Japan Insurance, and Dünyagöz Hospital Group.
Copywriter
dgT Ajans
It was my first copywriting experience and a very useful tutorial for my career path. I wrote B2B-based printed ads and social media content. I translated and proofread marketing communication materials for the first time. I worked with well-known companies at dgT, such as Kordsa Global, Temsa, Komatsu, Marsa, Assan Foods, Yapı Kredi Asset Management, and Yapı Kredi Nederland.
Freelance projects
Proofreading for Turkish edition of “Make Space” by Scott Doorley and Scott Witthoft – Publisher: ABA Yayın - Mekân Yaratmak
Some content I wrote for: AXE, Algida, DeFacto, Hepsiburada, Migros, Ayakkabı Dünyası, Unilever, etc.
EDUCATION
Bachelor of Arts : Sociology
Istanbul University, Faculty of Open and Distant Education, 2021 - 2024
Bachelor of Arts : Turkish Philology and Literature
Anadolu University, Faculty of Open Education, 2016 – 2021
Associate of Arts : Brand Communications
Anadolu University, Faculty of Open Education, 2013 – 2015
Bachelor of Arts : International Relations
Uludag University, Faculty of Economics and Administrative Sciences, 2005-2009
REFERENCES
Julian Boyce – Team Sampa
e-mail: ***********@*****.***
Phone: +905*********
Deren Karaca – Founder at Neon Formula
e-mail: *****@***********.***
Mobile: +905*********
Gözde Ergüç - Creative Director at Equilibre Monaco
e-mail: *****@********.***
Mobile: +905*********
Duygu Burunsuz – Creative Director
e-mail: *****.********@*****.***
Hakan Senbir - Brand Strategist
e-mail: *****@******.**
CONTACT
*********@**********.***
https://tr.linkedin.com/in/ erkanmertozogul
PORTFOLIO
https://yazdiklarim.tumblr.com
KEY POINTS
10+ years experience
Printed and digital media
ATL and BTL content
Semrush
Asana
Basecamp
ChatGPT
SKILLS
Creative writing
Web content
SEO copywriting
Corporate communications
E-mail marketing
Blogging
Social media
Proofreading
LANGUAGES
Turkish (native)
English (advanced)
French (beginner)
PROFICIENCY
Higher Education Institutions Foreign Language Test (YÖKDİL) in English by OSYM – 93.75 / 100
CERTIFICATES
Neo Skola - Social Media Advertising Certificate
Neo Skola – Brand Management and Communications
K24 Book Review Workshop / October – December 2019
Digital Workshop Certificate by Google - May 2017
Editorship and Publishing Workshop by Notos Atölye - April 2017
Search Engine Optimization (SEO) - December 2016
French A1 & A2 Proficiency Certificates by Galatasaray University – December 2014 and April 2015
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